Although you run LinkedIn ads and direct traffic into Thryv CRM, it remains impossible to identify which specific ad was responsible for generating each lead.
After a lead becomes a paying customer, it is no longer possible to attribute the customer to the LinkedIn ad that initially generated the lead.
The inability to track effectively creates challenges in managing LinkedIn ads, resulting in simultaneous investment in several ads without clear visibility into their effectiveness in driving leads and revenue.
A well-designed, efficient tool would accurately associate each lead with the exact LinkedIn campaign group, campaign, ad, and audience responsible for its generation.
Let’s dive into it!
How to capture LinkedIn ads in Thryv CRM
Step 1: Add Leadsources in the head tag of your website
Leadsources provides a simple and effective way to track lead sources. After website integration, it gathers up to 7 source details for each lead generated.
Create an account on Leadsources.io – it’s free.
Insert the Leadsources tracking code into the head tag of your website by following this guide.
Step 2: Add the UTM parameters to your LinkedIn ads campaigns
Add the relevant UTM parameters for tracking and analysis in your LinkedIn ad content.
To provide an example, these UTM parameters enable tracking of the campaign, ad, and audience:
- UTM_source=linkedin
- UTM_campaign=campaign-name
- UTM_term=audience-name
- UTM_content=ad-name
Leadsources collects complete lead source information, such as channel, landing page, and subfolder, ensuring thorough tracking for every lead, whether UTM parameters are used or not.
Step 3: Add the hidden fields in your form
Integrate hidden fields in your form so that Leadsources can track and store lead source information for every form submission accurately.
When a new lead completes the form, Leadsources cohesively fills the hidden fields with relevant LinkedIn ad information.
For a complete walkthrough on how to add hidden fields, consult our detailed guide.
Step 4: Capture the LinkedIn ads data in Thryv CRM
When users navigate from your ads to your website, Leadsources automatically captures LinkedIn ads data, including campaign, audience, and ad specifics.
Automatically, Leadsources fills the hidden fields in your form with information derived from LinkedIn ads.
When the form is submitted, the connection to Thryv CRM allows for automatic transmission of both LinkedIn ads data and your leads.
How does Leadsources work?
After integrating Leadsources, it collects LinkedIn ads data every time a visitor comes to your website.
The data related to LinkedIn ads is stored in the hidden fields of your form, and after submission, it is transferred to Thryv CRM with the lead’s information, including name and email.
Leadsources systematically gathers the following information for every visitor:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Leadsources monitors lead source information by depending on the referrer, even when UTM parameters are absent.
At times, the implementation of UTM parameters is not practical, especially when dealing with traffic from organic sources:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In such cases, most lead source tracking tools have a hard time capturing lead sources due to their dependence on UTM parameters for data collection. Conversely, Leadsources excels at collecting specific lead source information without relying on these parameters:
- Channel
- Source
- Landing page
- Landing page subfolder
As a result, Leadsources offers robust lead data tracking across multiple channels, distinguishing it from other tools currently available:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
Besides this, Leadsources ensures automatic categorization of your traffic by channel, yielding an organized and efficient dataset.
Ultimately, Leadsources is a reliable and simple tool that collects comprehensive lead source data from every channel into a single, organized place.
Performance reports: Lead, sales, and revenue by source
Monitoring LinkedIn ads data in Thryv CRM allows you to generate a range of performance reports, such as:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by campaign
- Leads, sales, and revenue by ad
- Leads, sales, and revenue by audience
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
As a result, you can strategically adjust your LinkedIn budget in relation to the channel, campaign, ad, and audience responsible for your leads, sales, and revenue.
Let’s review the diverse classifications of reports that can be generated.
1. Lead source reports
These reports show the total number of leads produced by:
- Channel
- Campaign
- Ad
- Audience
- Landing page
- Landing page subfolder
Example #1:
Initiate your investigation using the “Leads by Channel” report to identify the channel that yields the highest volume of leads.
Example #2:
Identifying LinkedIn as the most effective channel enables you to shift your attention on reviewing leads from specific LinkedIn campaigns.
Example #3:
Once you determine the LinkedIn campaign producing the highest volume of leads, you can analyze the specific audience or ad behind this success.
2. Sales and revenue source reports
While it is vital to recognize which LinkedIn ads generate the most leads, we must also determine their effectiveness in contributing to our revenue.
Connect your leads to a CRM like Thryv CRM to identify those that transitioned into paid customers, thereby enabling you to analyze the sales and revenue produced from various channels, sources, and landing pages.
This enables a transformation in your marketing strategy, emphasizing the channels, sources, campaigns, audiences, and ads that drive revenue effectively.
To clarify this point further, we can examine the example shown below:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After initiating advertising on Google and LinkedIn, the preliminary “Leads by Channel” report revealed that Social Paid ads on LinkedIn were more effective at generating leads compared to Search Paid ads.
However, after analyzing your sales and revenue data from your CRM export, you discovered that the Search Paid channel achieved higher revenue with fewer leads than the Social Paid channel, indicating a strategic need to increase the Search Paid budget.
Additionally, you can create a range of reports that focus on the assessment of sales and revenue:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by content (aka. ad)
- Sales and revenue by term (aka. audience)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder