While you run LinkedIn ads and direct leads into Trello, the platform does not offer the capacity to identify which specific LinkedIn advertisement is responsible for each lead.
When a lead becomes a paying customer, it becomes challenging to link that customer back to the particular LinkedIn ad that initiated the lead.
The lack of tracking capabilities complicates LinkedIn ad management, resulting in spending on numerous ads without knowing which are successfully driving leads and revenue.
An effective tool would provide the capability to map each lead to the specific LinkedIn campaign group, campaign, ad, and audience from which it originated.
Let's explore!
How to capture LinkedIn ads in Trello
Step 1: Add Leadsources in the head tag of your website
With Leadsources, tracking the source of your leads becomes easy. After integrating with your website, it captures up to 7 key details about the lead source for each lead.
Create an account on Leadsources.io - it's free.
Insert the Leadsources tracking code into the head tag of your website by following this guide.
Step 2: Add the UTM parameters to your LinkedIn ads campaigns
Include the UTM parameters you need to evaluate in your LinkedIn ad content.
As an example, you can utilize these UTM parameters to track the campaign, ad, and audience:
- UTM_source=linkedin
- UTM_campaign=campaign-name
- UTM_term=audience-name
- UTM_content=ad-name
Leadsources aggregates all relevant lead source data, including channel, landing page, and subfolder, providing comprehensive tracking for each lead, regardless of UTM parameters.
Step 3: Add the hidden fields in your form
Add hidden fields to your form so Leadsources can automatically track and store detailed lead source data for each submission.
Leadsources automatically captures LinkedIn ad details and fills the hidden fields whenever a new lead submits your form.
For a complete tutorial on how to incorporate hidden fields, please refer to our guide.
Step 4: Capture the LinkedIn ads data in Trello
When users navigate from your ads to your website, Leadsources automatically gathers data from LinkedIn ads, which includes campaign, audience, and ad specifics.
Leadsources fills in the hidden fields of your form automatically with information acquired from LinkedIn ads.
When the form is submitted, the connection to Trello enables automatic forwarding of LinkedIn ads data along with your leads.
How does Leadsources work?
After Leadsources is installed on your site, it continuously gathers LinkedIn ads data with each visitor that comes to your website.
The data from LinkedIn ads is maintained in the hidden fields of your form, and once submitted, it is forwarded to Trello together with the lead's information (name, email, etc.).
Leadsources collects the following information for every individual visitor:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Even in the lack of UTM parameters, Leadsources effectively tracks lead source information through the referrer.
At times, it may not be feasible to utilize UTM parameters, particularly for traffic that comes from organic channels:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In these cases, many lead source tracking tools encounter difficulties capturing lead sources, as they rely entirely on UTM parameters for data gathering. However, Leadsources can efficiently collect specific lead source information even without these parameters:
- Channel
- Source
- Landing page
- Landing page subfolder
Therefore, Leadsources provides extensive lead data tracking across all channels, setting it apart from many other tracking tools:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
In addition, Leadsources automatically organizes your traffic by channel, creating a clean and efficient dataset.
In summary, Leadsources is an efficient and user-friendly solution that collects complete lead source data from various channels in a unique centralized space.
Performance reports: Lead, sales, and revenue by source
Tracking LinkedIn ads data within Trello offers you the opportunity to generate multiple performance reports, such as:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by campaign
- Leads, sales, and revenue by ad
- Leads, sales, and revenue by audience
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
Hnece, you can realign your LinkedIn budget based on the specific channel, campaign, ad, and audience that are driving your leads, sales, and revenue.
We should review the different categories of reports that you have the ability to generate.
1. Lead source reports
These reports outline the quantity of leads generated through:
- Channel
- Campaign
- Ad
- Audience
- Landing page
- Landing page subfolder
Example #1:
Commence your review with the “Leads by Channel” report to determine the channel that generates the most leads.
Example #2:
By determining the most effective channel, such as LinkedIn, you can allocate your focus to reviewing leads from every LinkedIn campaign.
Example #3:
After identifying the LinkedIn campaign responsible for generating the most leads, you can analyze which audience or ad played a key role in this achievement.
2. Sales and revenue source reports
Although it is important to ascertain which LinkedIn ads yield the most leads, we must ask ourselves whether these ads genuinely drive our revenue.
Connecting your leads to a CRM such as Trello will help you isolate those that converted into paying customers, allowing you to assess sales and revenue from various channels, sources, landing pages, and more.
This allows you to adapt your marketing strategy to focus on the channels, sources, campaigns, audiences, and ads that effectively drive financial results.
To provide clarity on this topic, let’s consider the following example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After starting ad campaigns on Google and LinkedIn, the preliminary “Leads by Channel” report indicated that LinkedIn’s Social Paid ads yielded more leads than Search Paid ads.
Upon reviewing the sales and revenue data extracted from your CRM, you found that the Search Paid channel generated more revenue with fewer leads than the Social Paid channel, highlighting the importance of increasing the Search Paid budget.
Moreover, there are options to create multiple reports that targeting on analyzing sales and revenue:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by content (aka. ad)
- Sales and revenue by term (aka. audience)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
