TikTok leads flow continuously into ACT CRM. Still, there's no option to link those leads to particular TikTok ads.
After a lead converts into a customer, tracking them back to a particular TikTok ad won’t be possible.
Without ad performance tracking, TikTok's effectiveness remains unclear. This leads to running various ads without insight into which are driving leads or conversions.
Luckily, a simple solution is available to connect each lead to the TikTok campaign, ad group, and ad responsible for it.
We'll break it down step by step and move forward!
How to capture TikTok ads in ACT CRM
Step 1: Add Leadsources in the head tag of your website
Leadsources is a simple tool that helps monitor the origins of your leads. After installing it on your website, it records up to 7 data points on every lead source.
Sign up to Leadsources.io - it's free.
Insert the Leadsources tracking code into the head tag of your website - follow this guide.
Step 2: Add the UTM parameters to your TikTok ads
Include UTM parameters like campaign, ad group, and ad in your URL to monitor data from TikTok ads.
You are able to insert these UTM parameters:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
This is how your completed URL will look:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameKeep in mind that Leadsources monitors all lead source data, like channel, landing page, and subfolder, even if UTM parameters are missing, guaranteeing full tracking for every lead.
Step 3: Add the hidden fields in your form
The lead source data is captured and stored by Leadsources directly in the hidden fields of your form.
When a lead submits the form, Leadsources makes sure the hidden fields contain TikTok ads data.
For comprehensive guidance on adding hidden fields to your form, refer to this guide.
Step 4: Capture the TikTok ads data in ACT CRM
As users click on your ads and browse your site, Leadsources captures the TikTok ads information: campaign, ad group, and ad.
With the help of Leadsources, the hidden fields in your form are populated automatically with TikTok ads data.
When the form is submitted, you can methodically route TikTok ads information and your leads to ACT CRM by integrating your form with ACT CRM.
How does Leadsources work?
Whenever a user accesses your website, Leadsources records the TikTok ads data.
TikTok ads data is recorded in the hidden fields of your form. Upon submitting the form, this information is sent to ACT CRM alongside the lead details (name, email, etc.).
The information tracked by Leadsources for every visitor includes:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Leadsources can capture lead source data using the referrer, even if UTM parameters are not implemented.
There are instances when utilizing UTM parameters is not advisable, especially if the traffic is generated from organic sources:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In these instances, most lead source tracking tools fail to effectively identify lead sources as they depend exclusively on UTM parameters. Nevertheless, Leadsources continues to collect relevant lead source information without relying on UTM parameters:
- Channel
- Source
- Landing page
- Landing page subfolder
As a result, Leadsources delivers extensive lead data tracking across various channels, distinguishing itself from numerous other lead tracking solutions:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
Along with this, Leadsources organizes your traffic by channel automatically, ensuring you receive a clear dataset.
To summarize, Leadsources represents a robust and efficient instrument that consolidates detailed lead source data from various channels within a unified platform.
Performance reports: Lead, sales, and revenue by source
By monitoring TikTok ads data in ACT CRM, you can develop numerous performance reports, including:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
Therefore, this allows you to modify your TikTok budget based on the campaign, ad group, and ad responsible for driving leads, sales, and revenue.
Let’s examine the range of lead performance reports that can be generated using this data.
1. Lead source reports
Compile performance reports that detail the leads obtained from:
- Channel
- Source
- Campaign
- Term (aka. TikTok ad group)
- Content (aka. TikTok ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report aids in identifying the channel that yields the highest number of leads.
Example #2: Leads by TikTok campaign
You now have the capability to target a particular lead source (like TikTok) and evaluate the leads generated by its individual campaigns.
Example #3: Leads by TikTok ad
After determining the TikTok campaign responsible for the most leads, you can examine the individual ad group or ad contributing to that success.
2. Sales and revenue source reports
We have identified the TikTok campaign, ad group, and ad that produce our leads. But do these leads effectively lead to an increase in sales and revenue?
Understanding which leads become customers is essential. By connecting your leads to a CRM like ACT CRM, you can track the sales and revenue resulting from different channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.
This provides the chance to modify your TikTok ads approach to prioritize the channels, sources, campaigns, ad groups, and ads that generate the most favorable sales and revenue outcomes.
This permits the creation of diverse sales and revenue reports, including:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (aka. TikTok ad group)
- Sales and revenue by content (aka. TikTok ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
To illustrate this point, let’s examine the following example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Following the launch of ads on Google and TikTok, the initial "Leads by Channel" report indicated that TikTok's Social Paid ads were more successful than Google’s Search Paid ads in acquiring leads.
Nevertheless, upon examining the sales and revenue information from your CRM, you discovered that the Search Paid channel produced greater revenue with a smaller number of leads compared to the Social Paid channel. As a result, you decided to allocate more budget to the Search Paid channel.
