TikTok leads are automatically imported into Capsule CRM. Unfortunately, connecting them to specific ads remains unavailable.
Once a lead converts to a customer, tracing them back to a particular TikTok ad is no longer an option.
The inability to monitor ad performance makes TikTok’s effectiveness unclear. As a result, ads are running without knowing which are actually generating leads or customers.
Thankfully, there’s an easy solution that lets you connect every lead to the specific TikTok campaign, ad group, and ad that brought it in.
We’ll take it step by step and proceed forward!
How to capture TikTok ads in Capsule CRM
Step 1: Add Leadsources in the head tag of your website
Leadsources is a simple solution for tracking lead origins. When installed on your website, it records up to 7 key pieces of lead source data for each lead.
Sign up to Leadsources.io - it's free.
Insert the Leadsources tracking code into the head tag of your website - follow this guide.
Step 2: Add the UTM parameters to your TikTok ads
Add UTM parameters like campaign, ad group, and ad to your URL to gather data on TikTok ads.
You can use the following UTM parameters:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
Your finalized URL should appear like this:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameLeadsources guarantees full tracking for all leads by capturing data such as channel, landing page, and subfolder, even when UTM parameters are missing.
Step 3: Add the hidden fields in your form
The lead source data is captured and placed directly into the hidden fields of your form by Leadsources.
When a lead submits your form, Leadsources ensures that TikTok ads information is placed in the hidden fields.
For detailed guidance on how to add hidden fields to your form, refer to this guide.
Step 4: Capture the TikTok ads data in Capsule CRM
When users click your ads and explore your site, Leadsources captures the TikTok ads information: campaign, ad group, and ad.
The hidden fields in your form get automatically filled with TikTok ads data through Leadsources.
Upon completion of the form, you can systematically transfer TikTok ads data and your leads to Capsule CRM by connecting your form with Capsule CRM.
How does Leadsources work?
When someone visits your site, Leadsources records the TikTok ads information.
Your form’s hidden fields store the TikTok ads data. Upon submitting the form, this information is transmitted to Capsule CRM along with the lead details (name, email, etc.).
Leadsources collects the following details for each visitor:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Leadsources captures lead source data using the referrer, even without any UTM parameters in place.
In some cases, it may not be wise to use UTM parameters, especially when the traffic is from organic sources:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In these scenarios, most lead source tracking tools cannot accurately identify lead sources since they are based exclusively on UTM parameters. However, Leadsources continues to gather certain lead source data, regardless of UTM parameters:
- Channel
- Source
- Landing page
- Landing page subfolder
Thus, Leadsources offers detailed lead data tracking across various channels, distinguishing it from numerous other lead tracking options:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
Along with this capability, Leadsources organizes your traffic by channel automatically, ensuring clarity in your dataset.
In short, Leadsources is a powerful and advanced tool that gathers comprehensive lead source data from all channels into a single, centralized platform.
Performance reports: Lead, sales, and revenue by source
Tracking TikTok ads data within Capsule CRM allows for the generation of diverse performance reports, such as:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
Consequently, this gives you the flexibility to adapt your TikTok budget based on the campaign, ad group, and ad that create leads, sales, and revenue.
Let’s discuss the range of lead performance reports that can be created from this data.
1. Lead source reports
Produce performance reports that illustrate the leads collected from:
- Channel
- Source
- Campaign
- Term (aka. TikTok ad group)
- Content (aka. TikTok ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report assists in evaluating the channel that performs best at generating leads.
Example #2: Leads by TikTok campaign
Now, you can specifically target a lead source (such as TikTok) and quantify the leads associated with each of its campaigns.
Example #3: Leads by TikTok ad
After finding the TikTok campaign that generates the most leads, you can assess the specific ad group or ad that supports those lead figures.
2. Sales and revenue source reports
We now know which TikTok campaign, ad group, and ad yield our leads. But do these leads actually drive higher sales and revenue?
Identifying which leads successfully transition into customers is significant. By associating your leads with a CRM like Capsule CRM, you can analyze the sales and revenue arising from different channels, sources, TikTok campaigns, ad groups, ads, landing pages, and additional parameters.
This gives you the ability to reshape your TikTok ads strategy, focusing on the channels, sources, campaigns, ad groups, and ads that deliver the best sales and revenue metrics.
This makes it possible to formulate different categories of sales and revenue reports, such as:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (aka. TikTok ad group)
- Sales and revenue by content (aka. TikTok ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
To illustrate this idea, let us look at the following example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After launching advertisements on Google and TikTok, the initial "Leads by Channel" report revealed that Social Paid ads from TikTok were more effective in lead generation than Search Paid ads.
Yet, upon evaluating the sales and revenue figures from your CRM, you found that the Search Paid channel generated higher revenue with a smaller lead count than the Social Paid channel. As a result, you decided to allocate more budget to the Search Paid channel.
