TikTok leads are sent directly to Nutshell CRM. However, assigning each lead to a particular TikTok ad isn't doable.
Once a lead is converted into a customer, you can't connect that customer to any specific TikTok ad.
The lack of tracking means you can't measure TikTok ad performance accurately. As a result, you're paying for several ads without knowing which ones are working.
Thankfully, a simple approach is available to connect each lead to the specific TikTok campaign, ad group, and ad that created it.
We'll handle this step by step. Let’s dive in!
How to capture TikTok ads in Nutshell CRM
Step 1: Add Leadsources in the head tag of your website
Leadsources is a simple tool that help you track lead sources. Once installed on your website, it tracks up to 7 pieces of lead source information per lead.
Sign up to Leadsources.io - it's free.
Insert the Leadsources tracking code into the head tag of your website - follow this guide.
Step 2: Add the UTM parameters to your TikTok ads
In your URL, insert UTM parameters—campaign, ad group, and ad—to track TikTok ads effectively.
You can incorporate the following UTM parameters:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
Your final URL should resemble this:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameImportant: Leadsources automatically tracks lead source data such as channel, landing page, and subfolder, even when UTM parameters aren’t used, ensuring full data capture for each lead.
Step 3: Add the hidden fields in your form
Leadsources inserts the lead source data directly into the hidden fields of your form.
When a new lead fills out your form, Leadsources automatically adds the TikTok ads data to the hidden fields.
To find detailed instructions for including hidden fields in your form, check out this guide.
Step 4: Capture the TikTok ads data in Nutshell CRM
When users click on your ads and visit your website, Leadsources monitors the TikTok ads details, including campaign, ad group, and ad.
The hidden fields of your form receive automatic updates from Leadsources with TikTok ads data.
Upon submission of the form, you can readily send TikTok ads data and your leads to Nutshell CRM by integrating your form into Nutshell CRM.
How does Leadsources work?
Whenever a visitor accesses your site, Leadsources records the TikTok ads information.
The TikTok ads information is included in the hidden fields of your form. When the form is submitted, this data is forwarded to Nutshell CRM alongside the lead details (name, email, etc.).
The data listed below is tracked by Leadsources for each visitor:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Leadsources captures lead source data through the referrer, even when UTM parameters are unavailable.
In some instances, the use of UTM parameters is not applicable, especially when traffic comes from organic sources:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In these cases, many lead source tracking tools cannot identify the source of leads since they only use UTM parameters. However, Leadsources is capable of collecting certain lead source information, even when UTM parameters are not in use:
- Channel
- Source
- Landing page
- Landing page subfolder
Thus, Leadsources provides comprehensive lead data tracking across all channels, unlike several other lead tracking tools:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
Moreover, Leadsources classifies your traffic by channel automatically, leading to a clean dataset.
In conclusion, Leadsources proves to be a simple and robust solution that collects extensive lead source data from various channels in a single area.
Performance reports: Lead, sales, and revenue by source
With TikTok ads data tracked in Nutshell CRM, you can generate an array of performance reports, including:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
As a result, you can shift your TikTok budget in alignment with the campaign, ad group, and ad that drive leads, sales, and revenue.
Let’s go over the various lead performance reports you can develop based on this data.
1. Lead source reports
Design performance reports that capture the total leads generated from:
- Channel
- Source
- Campaign
- Term (aka. TikTok ad group)
- Content (aka. TikTok ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report highlights the channel that contributes the most to your lead generation.
Example #2: Leads by TikTok campaign
You can now focus on a specific lead source (such as TikTok) and evaluate the quantity of leads produced by each TikTok campaign.
Example #3: Leads by TikTok ad
After discovering the TikTok campaign that yields the highest number of leads, you can analyze which specific ad group or ad is responsible for the lead generation.
2. Sales and revenue source reports
We have identified the TikTok campaign, ad group, and ad that yield our leads. But does this mean those leads are driving sales and revenue?
It’s crucial to figure out which leads result in customer conversions. By integrating your leads with a CRM like Nutshell CRM, you can keep track of the sales and revenue generated from different channels, sources, TikTok campaigns, ad groups, ads, landing pages, and other sources.
Consequently, you can realign your TikTok ads strategy to focus on the channels, sources, campaigns, ad groups, and ads that create sales and revenue.
This allows you to compile different sales and revenue reports, such as:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (aka. TikTok ad group)
- Sales and revenue by content (aka. TikTok ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
To further explain this, let’s examine the following scenario:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Upon launching advertisements on Google and TikTok, the initial "Leads by Channel" report suggested that Social Paid ads (TikTok) generated a larger volume of leads compared to Search Paid ads.
However, after pulling your sales and revenue data from your CRM, you discovered that the Search Paid channel resulted in more revenue despite having fewer leads than the Social Paid channel. Therefore, you decided to enhance the budget for the Search Paid channel.
