Leads from TikTok automatically flow into Thryv CRM. Unfortunately, there's no option to assign them to specific TikTok ads.
After a lead converts into a customer, tracing them back to any specific TikTok ad is no longer feasible.
Not being able to track ad performance leaves TikTok’s success unclear. This leads to running ads blindly, unsure which are driving leads or customers.
Luckily, there’s a simple solution that links each lead to the specific TikTok campaign, ad group, and ad that produced it.
Let's walk through it step by step!
How to capture TikTok ads in Thryv CRM
Step 1: Add Leadsources in the head tag of your website
Leadsources is a tool that tracks the origin of leads in a simple way. Once added to your website, it collects up to 7 pieces of data on the source of each lead.
Sign up to Leadsources.io - it's free.
Insert the Leadsources tracking code into the head tag of your website - follow this guide.
Step 2: Add the UTM parameters to your TikTok ads
Insert UTM parameters like campaign, ad group, and ad into your URL to monitor TikTok ad performance.
The following UTM parameters are available for insertion:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
This is what your URL should look like when finished:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameLeadsources guarantees complete tracking of every lead by recording data like channel, landing page, and subfolder, even if UTM parameters are not included.
Step 3: Add the hidden fields in your form
The lead source data is collected and stored directly in the hidden fields of your form through Leadsources.
When a lead fills out your form, Leadsources guarantees that the hidden fields are populated with data from TikTok ads.
To obtain detailed instructions on integrating hidden fields into your form, check out this guide.
Step 4: Capture the TikTok ads data in Thryv CRM
When users interact with your ads and visit your site, Leadsources records details about the TikTok ads: campaign, ad group, and ad.
The hidden fields of your form are automatically filled with data from TikTok ads, due to Leadsources.
After a lead submits the form, you can efficiently track TikTok ads data and your leads to Thryv CRM by connecting your form with Thryv CRM.
How does Leadsources work?
When a user arrives at your site, Leadsources captures the TikTok ads data.
The hidden fields in your form, keep track of the TikTok ads data. Upon submitting the form, this information is sent to Thryv CRM along with the lead details (name, email, etc.).
The information that Leadsources monitors for every visitor includes:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Even without having UTM parameters, Leadsources can capture lead source data using the referrer information.
In some situations, it is better to avoid UTM parameters, especially when the traffic originates from organic sources:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In such scenarios, most lead source tracking tools cannot accurately determine lead sources since they depend exclusively on UTM parameters. However, Leadsources continues to collect certain lead source data, independent of UTM parameters:
- Channel
- Source
- Landing page
- Landing page subfolder
This allows Leadsources to provide extensive lead data tracking across all channels, setting it apart from numerous other tracking tools:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
Alongside this functionality, Leadsources organizes your traffic by channel automatically, ensuring clarity in your dataset.
In conclusion, Leadsources functions as a reliable and structured tool that captures comprehensive lead source information from every channel within a single environment.
Performance reports: Lead, sales, and revenue by source
By tracking TikTok ads data within Thryv CRM, you can develop a range of performance reports, such as:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
Therefore, this enables you to customize your TikTok budget depending on which campaign, ad group, and ad contribute to leads, sales, and revenue.
Let’s outline the various lead performance reports you can create based on this data.
1. Lead source reports
Generate performance reports that assess the leads resulting from:
- Channel
- Source
- Campaign
- Term (aka. TikTok ad group)
- Content (aka. TikTok ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report helps you analyze the channel that is most capable of generating leads.
Example #2: Leads by TikTok campaign
You now have the ability to target a specific lead source (like TikTok) and assess the leads generated by its different campaigns.
Example #3: Leads by TikTok ad
After establishing which TikTok campaign is most effective at generating leads, you can analyze the specific ad group or ad involved in that process.
2. Sales and revenue source reports
We have identified the TikTok campaign, ad group, and ad that yield leads. But do these leads actually enhance our sales and revenue figures?
Finding out which leads successfully transition to customers is essential. By connecting your leads to a CRM like Thryv CRM, you can assess the resulting sales and revenue across diverse channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.
This creates an opportunity to readjust your TikTok ads strategy to prioritize channels, sources, campaigns, ad groups, and ads that achieve superior sales and revenue results.
This permits you to compile different types of sales and revenue reports, including:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (aka. TikTok ad group)
- Sales and revenue by content (aka. TikTok ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
To further illustrate this concept, let’s review the following example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After the launch of ads on both Google and TikTok, the first "Leads by Channel" report showed that TikTok's Social Paid ads were more productive than Search Paid ads in terms of lead generation.
Nevertheless, while reviewing the sales and revenue data from your CRM, you noticed that the Search Paid channel generated greater revenue with fewer leads than the Social Paid channel. As a result, you made the decision to boost the budget for the Search Paid channel.
