Leads from TikTok are directed into Trello immediately. Still, there's no way to map them to specific TikTok ads.
When a lead turns into a customer, connecting them to a specific TikTok ad won't be possible.
Without tracking ad performance, it’s hard to determine TikTok’s effectiveness. This results in running ads without knowing which ones are driving leads or customers.
Fortunately, a simple solution makes it possible to link every lead to the TikTok campaign, ad group, and ad that drove it.
Let's walk through it step by step and advance!
How to capture TikTok ads in Trello
Step 1: Add Leadsources in the head tag of your website
Leadsources is a simple solution for tracking lead origins. When installed on your website, it records up to 7 key pieces of lead source data for each lead.
Sign up to Leadsources.io - it's free.
Insert the Leadsources tracking code into the head tag of your website - follow this guide.
Step 2: Add the UTM parameters to your TikTok ads
Add UTM parameters like campaign, ad group, and ad to your URL to gather data on TikTok ads.
You can use the following UTM parameters:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
Your finalized URL should appear like this:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameRemember that Leadsources tracks data like channel, landing page, and subfolder, even without UTM parameters, ensuring complete tracking for every lead.
Step 3: Add the hidden fields in your form
Leadsources secures and stores the lead source data directly in the hidden fields of your form.
Once a lead completes your form, Leadsources ensures the hidden fields are filled with relevant TikTok ads information.
For a complete overview of integrating hidden fields into your form, consult this guide.
Step 4: Capture the TikTok ads data in Trello
When users follow your ads to your site, Leadsources records the TikTok ads details, such as campaign, ad group, and ad.
Due to Leadsources, TikTok ads information automatically populates the hidden fields in your form.
After the form submission, you can efficiently send TikTok ads information and your leads to Trello by connecting your form to Trello.
How does Leadsources work?
Every time someone comes to your website, Leadsources collects TikTok ads details.
TikTok ads information is logged in the hidden fields of your form. Upon submission, this data is sent to Trello together with the lead details (name, email, etc.).
The information logged by Leadsources for every visitor consists of:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Even when UTM parameters are not set, Leadsources can still capture lead source data using the referrer.
In certain instances, UTM parameters may not be appropriate, particularly when traffic is driven by organic sources:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In such cases, many lead source tracking tools cannot effectively determine lead sources because they are solely dependent on UTM parameters. Nonetheless, Leadsources continues to collect specific lead source information, regardless of UTM parameters:
- Channel
- Source
- Landing page
- Landing page subfolder
This means that Leadsources delivers extensive lead data tracking across all channels, differentiating it from several other lead tracking tools:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
In conjunction with this, Leadsources automatically segments your traffic by channel, providing a clear dataset back to you.
In brief, Leadsources is a reliable and systematic tool that captures exhaustive lead source information from various channels within a single interface.
Performance reports: Lead, sales, and revenue by source
By observing TikTok ads data in Trello, you can create several performance reports, including:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
Therefore, this enables you to readjust your TikTok budget in response to the campaign, ad group, and ad that generate leads, sales, and revenue.
Let’s go over the various lead performance reports you can assemble using this information.
1. Lead source reports
Prepare performance reports that reflect the leads originating from:
- Channel
- Source
- Campaign
- Term (aka. TikTok ad group)
- Content (aka. TikTok ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report is crucial in discovering the channel that produces the greatest lead volume.
Example #2: Leads by TikTok campaign
You now have the ability to focus on a specific lead source (like TikTok) and track the leads generated by each of its campaigns.
Example #3: Leads by TikTok ad
Once you determine the TikTok campaign that brings in the most leads, you can examine the specific ad group or ad that aids in that process.
2. Sales and revenue source reports
We understand the TikTok campaign, ad group, and ad responsible for our lead generation. However, do these leads translate into increased sales and revenue?
Understanding which leads result in customer conversions is vital. By connecting your leads to a CRM such as Trello, you can track the resulting sales and revenue across diverse channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.
This grants you the flexibility to adapt your TikTok ads strategy to concentrate on the channels, sources, campaigns, ad groups, and ads that yield optimal sales and revenue results.
This allows you to create an array of sales and revenue reports, including:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (aka. TikTok ad group)
- Sales and revenue by content (aka. TikTok ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
To highlight this assertion, let’s observe the following example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Once ads were implemented on both Google and TikTok, the first "Leads by Channel" report pointed out that TikTok's Social Paid ads were more effective at generating leads than Google’s Search Paid ads.
Nevertheless, after reviewing the sales and revenue data exported from your CRM, you observed that the Search Paid channel provided greater revenue with fewer leads than the Social Paid channel. As a result, this guided you to increase the budget for the Search Paid channel.
