Are your TikTok ads live, but you can't trace which one generated your leads, sales, and revenue?
You see the total lead count for each TikTok ad, but can't analyze them on a lead-by-lead level.
This makes it unclear which TikTok ad drove the leads that converted, complicating the optimization of your ad budget.
Leadsources handles this issue.
With Leadsources, each lead’s TikTok ad data (campaign, ad group, ad) is monitored.
You can store TikTok ad data for each lead smoothly in Typeform.
Then, you can generate reports like “Ads driving the most sales or revenue” to decide which ads to scale or stop.
Let’s begin the journey!
Capture TikTok ads in Typeform
Step 1: Add Leadsources in the head tag of your website
Sign up to Leadsources.io for free (benefit from our 14-day free trial).
Insert the Leadsources script into the head area of your website.
No code is necessary, follow this easy step-by-step guide.
Step 2: Add the UTM parameters to your TikTok campaigns
Attach UTM parameters to your TikTok ads to follow critical data (campaign, ad group, ad).
To give an example, embed these UTM parameters in the URLs of your TikTok ads:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
The final URL should be presented as follows:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameKeep in mind that Leadsources tracks lead source data regardless of UTM parameters. It captures details such as channel, landing page, and landing page subfolder for a complete understanding of lead origins.
Step 3: Add the hidden fields in Typeform
When an individual completes your Typeform form, Leadsources automatically fills the hidden fields with the corresponding TikTok ads data (campaign, ad group, and ad).
Consult our detailed guide on how to incorporate hidden fields in Typeform for a complete setup.
Leadsources saves the TikTok ads information directly within your Typeform form (see Step 4).
Step 4: Capture the TikTok ads data in Typeform
Leadsources gathers TikTok ad data (campaign, ad group, and ad) as soon as someone clicks on your TikTok ad and visits your site.
Leadsources takes care of automatically adding the TikTok ads data into the hidden fields of your Typeform form.
When the form is submitted, both the TikTok ads data and the responses are sent to the Typeform submissions page for every lead produced.
How does Leadsources work?
By integrating the Leadsources script into your website, you can collect TikTok ads data (campaign, ad group, ad) every time someone arrives at your site.
This information is automatically added to the hidden fields of your Typeform form.
Leadsources will track the following details about each visitor:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
This allows for tracking crucial lead sources even when UTM parameters aren’t present, including organic traffic from:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
While the majority of tools require UTM parameters for lead data collection, Leadsources excels at tracking leads even when they are not used, providing comprehensive insights.
Leadsources collects lead data from a wide range of sources, including:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
This allows you to gather all lead source information in a single place, making tracking and analysis easier.
How to run performance reports
Since your TikTok ads data is now in Typeform, you can create performance reports that feature:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
This gives you the insights needed to readjust your TikTok budget allocation.
Now, let’s highlight the different types of reports you can produce.
1. Lead performance reports
Reports can be created to outline how many leads came from:
- Channel
- Campaign
- Ad group
- Ad
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report helps you figure out which channel is producing the most leads overall.
Example #2: Leads by TikTok campaign
Focus on a chosen lead source, like TikTok, and assess the lead output from each campaign.
Example #3: Leads by TikTok ad
Once you recognize the TikTok campaign driving the greatest number of leads, you can investigate which ad group or ad is accountable for those results.
2. Sales performance report
It’s vital to identify which TikTok ads and audiences produce the highest lead counts. But do these leads contribute to your sales and revenue?
By transferring your Typeform data into a CRM such as GoHighLevel, you can track which leads convert to paying clients. This allows you to create sales reports based on your TikTok ads data (campaign, ad group, ad).
Consider this example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After launching your advertising campaigns on TikTok and Google, the initial "Leads by Channel" report revealed that TikTok Social Paid ads led to a greater number of leads than Google Search Paid ads.
However, after evaluating your CRM-exported sales and revenue figures, you noted that the Search Paid channel contributed more revenue despite generating fewer leads than the Social Paid channel. This implies an opportunity to enhance the Search Paid budget.
Also, you can create various reports to assess sales and revenue performance in a greater detail, including:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by content (aka. ad)
- Sales and revenue by term (aka. audience)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
