Leads from TikTok are instantly directed to Zendesk Sell. However, assigning those leads to specific TikTok ads isn’t possible.
Once a lead turns into a customer, you won’t be able to trace them to a specific TikTok ad.
Not being able to track ad performance makes it hard to assess TikTok’s effectiveness. As a result, you may run multiple ads without knowing which ones bring in leads or customers.
Fortunately, there’s an easy way to link every lead to the specific TikTok campaign, ad group, and ad that generated it.
Let’s go through it step by step and get started!
How to capture TikTok ads in Zendesk Sell
Step 1: Add Leadsources in the head tag of your website
Leadsources is an easy-to-use tool that tracks where your leads originate. Once integrated into your website, it captures up to 7 pieces of lead source data for each lead.
Sign up to Leadsources.io – it’s free.
Insert the Leadsources tracking code into the head tag of your website – follow this guide.
Step 2: Add the UTM parameters to your TikTok ads
Add UTM parameters such as campaign, ad group, and ad to your URL to track TikTok ads data.
The following UTM parameters can be inserted:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
Here’s how your final URL should appear:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameRemember, Leadsources tracks all lead source data, including channel, landing page, and subfolder, even without UTM parameters, ensuring complete tracking for each lead.
Step 3: Add the hidden fields in your form
Leadsources collects and saves the lead source data directly in the hidden fields of your form.
Once a lead submits your form, Leadsources guarantees that the hidden fields are filled with TikTok ads information.
To get detailed instructions on how to integrate hidden fields into your form, consult this guide.
Step 4: Capture the TikTok ads data in Zendesk Sell
When users click on your ads and visit your site, Leadsources logs the TikTok ads details, including campaign, ad group, and ad.
The hidden fields in your form are automatically filled with TikTok ads information, due to Leadsources.
After submitting the form, you can efficiently direct TikTok ads data and your leads to Zendesk Sell by connecting your form with Zendesk Sell.
How does Leadsources work?
Each time a visitor arrives at your website, Leadsources collects the TikTok ads information.
The TikTok ads information is stored in the hidden fields of your form. When the form is submitted, this data is transmitted to Zendesk Sell along with the lead details (name, email, etc.).
Leadsources monitors the following information for each visitor:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Even in the absence of UTM parameters, Leadsources can still capture lead source data through the referrer.
In certain cases, using UTM parameters may not be suitable, particularly when traffic comes from organic sources:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In such situations, many lead source tracking tools struggle to accurately identify lead sources since they rely only on UTM parameters. However, Leadsources still gathers specific lead source information, regardless of UTM parameters:
- Channel
- Source
- Landing page
- Landing page subfolder
Consequently, Leadsources offers comprehensive lead data tracking across all channels, setting it apart from many other lead tracking tools:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
In addition, Leadsources automatically categorizes your traffic by channel, providing a clear dataset in return.
In conclusion, Leadsources is a dependable and efficient solution that aggregates comprehensive lead source data from all channels into a single place.
Performance reports: Lead, sales, and revenue by source
Tracking TikTok ads data within Zendesk Sell allows you to generate various performance reports, such as:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
As a result, this enables you to adjust your TikTok budget according to the campaign, ad group, and ad that generate leads, sales, and revenue.
Let’s explore the different lead performance reports you can create with this data.
1. Lead source reports
Create performance reports that show the leads generated from:
- Channel
- Source
- Campaign
- Term (aka. TikTok ad group)
- Content (aka. TikTok ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report helps you identify the channel that is most effective at generating leads.
Example #2: Leads by TikTok campaign
You can now concentrate on a specific lead source (such as TikTok) and measure the leads produced by each of its campaigns.
Example #3: Leads by TikTok ad
Once you identify the TikTok campaign that generates the highest number of leads, you can explore the specific ad group or ad that drives those leads.
2. Sales and revenue source reports
We now know which TikTok campaign, ad group, and ad are responsible for generating our leads. However, do these leads translate into higher sales and revenue?
Identifying which leads convert into customers is crucial. By integrating your leads with a CRM such as Zendesk Sell, you can monitor the sales and revenue generated from various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and beyond.
This enables you to refine your TikTok ads strategy by concentrating on the channels, sources, campaigns, ad groups, and ads that deliver the highest sales and revenue results.
This enables you to generate various types of sales and revenue reports, such as:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (aka. TikTok ad group)
- Sales and revenue by content (aka. TikTok ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
To support this concept, consider the following example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After launching ads on both Google and TikTok, the first “Leads by Channel” report revealed that Social Paid ads (TikTok) outperformed Search Paid ads in lead generation.
However, after analyzing the sales and revenue data exported from your CRM, it became apparent that the Search Paid channel generated more revenue with fewer leads than the Social Paid channel. Consequently, you chose to increase the budget for the Search Paid channel.