You generate leads on TikTok and send them to Zoho CRM. However, it's not possible to link each lead to a specific TikTok ad.
Even when a lead converts into a customer, you can't link that customer to a specific TikTok ad.
This lack of tracking makes it difficult to measure the effectiveness of your TikTok ads. As a result, you spend on multiple ads without knowing which ones generate leads or customers.
Fortunately, there is a simple solution that allows you to link each lead to the exact TikTok campaign, ad group, and ad that generated it.
Let's walk through it one step at a time!
How to capture TikTok ads in Zoho CRM
Step 1: Add Leadsources in the head tag of your website
Leadsources is an easy-to-use tool that tracks where your leads come from. Once integrated into your website, it captures up to 7 data points for every lead generated.
Sign up to Leadsources.io - it's free.
Insert the Leadsources tracking code into the head tag of your website - follow this guide.
Step 2: Add the UTM parameters to your TikTok ads
Add a few UTM parameters to your URL to track TikTok ads: campaign, ad group, and ad.
You can insert the following UTM parameters:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
Your final URL will look like this:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameNote: Leadsources gathers all lead source data, such as channel, landing page, and landing page subfolder, even without UTM parameters to ensure complete tracking for every lead.
Step 3: Add the hidden fields in your form
Leadsources saves the lead source data directly in the hidden fields of your form.
When a new lead submits your form, Leadsources populates the hidden fields with TikTok ads information.
For comprehensive instructions on incorporating hidden fields in your form, consult this guide.
Step 4: Capture the TikTok ads data in Zoho CRM
When users click on your ads and arrive at your website, Leadsources captures the TikTok ads data, including campaign, ad group, and ad.
Leadsources automatically populates the hidden fields in your form with the TikTok ads data.
Upon form submission, you can consistently transmit TikTok ads data and your leads to Zoho CRM by integrating your form with Zoho CRM.
How does Leadsources work?
Each time a visitor arrives on your site, Leadsources records the TikTok ads data.
The TikTok ads data is inserted in the hidden fields of your form. When the form is submitted, this information is transmitted to Zoho CRM, along with the lead details (name, email, etc.).
Leadsources monitors the following data for every visitor:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Leadsources tracks lead source data using the referrer, even in the absence of UTM parameters.
In certain situations, using UTM parameters is not feasible, particularly when traffic originates from organic channels:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In these scenarios, many lead source tracking tools fail to identify the lead sources since they depend solely on UTM parameters. However, Leadsources continues to gather specific lead source information, even in the absence of UTM parameters:
- Channel
- Source
- Landing page
- Landing page subfolder
As a result, Leadsources provides comprehensive lead data tracking across all channels, setting it apart from many other lead tracking tools:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
Furthermore, Leadsources automatically organizes your traffic by channel, resulting in an optimized dataset.
In summary, Leadsources is an effective and powerful tool that gathers extensive lead source data from all channels in one centralized location.
Performance reports: Lead, sales, and revenue by source
By monitoring TikTok ads data within Zoho CRM, you can generate various performance reports, including:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
Consequently, you can adjust your TikTok budget based on the campaign, ad group, and ad that drive your leads, sales, and revenue.
Let’s examine the various lead performance reports you can create using this data.
1. Lead source reports
Generate performance reports that indicate the number of leads produced by:
- Channel
- Source
- Campaign
- Term (aka. TikTok ad group)
- Content (aka. TikTok ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report helps you determine which channel is responsible for generating the majority of your leads.
Example #2: Leads by TikTok campaign
You can now focus on a specific lead source (for example, TikTok) and assess the number of leads generated by each TikTok campaign.
Example #3: Leads by TikTok ad
Once you identify the TikTok campaign that produces the most leads, you can explore which specific ad group or ad is responsible for generating those leads.
2. Sales and revenue source reports
Now that we have identified the TikTok campaign, ad group, and ad responsible for generating our leads, we must ask: do these leads actually translate into sales and revenue?
It’s essential to identify which leads convert into customers. To achieve this, integrate your leads with a CRM like Zoho CRM, enabling you to track the sales and revenue produced from various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and beyond.
You can subsequently adjust your TikTok ads strategy to focus on the channels, sources, campaigns, ad groups, and ads that yield sales and revenue.
You can subsequently create a variety of sales and revenue reports, including:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (aka. TikTok ad group)
- Sales and revenue by content (aka. TikTok ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
To demonstrate this, let’s examine the following scenario:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Following the launch of ads on Google and TikTok, the first "Leads by Channel" report revealed that Social Paid ads (TikTok) generated more leads than Search Paid ads.
However, after exporting your sales and revenue data from your CRM, you found that the Search Paid channel generated more revenue with fewer leads than the Social Paid channel. Consequently, you chose to allocate more budget to the Search Paid channel.
