How to capture lead source in 123FormBuilder

How to capture lead source in 123FormBuilder

Are you using 123FormBuilder to gather leads but uncertain whether they come from UTM parameters or Referrer?

As the owner of an SEO agency, my role involves advancing my clients marketing strategies by providing insights into the origins of their leads.

Hence, I’ve crafted a unique approach to guide you in uncovering the origin of your leads through 123FormBuilder.

How to track the source of lead in 123FormBuilder

1. How LeadSources collects the lead source data

Whenever visitors land on your website, precisely gathers information about their journey, detailing their point of origin, the specific page they first visited, and more. collects and organizes lead source information, then seamlessly incorporates it into your forms as hidden fields for effortless tracking.

Upon form submission, you receive a comprehensive breakdown of lead information, including its source.

This data is then transmitted to the 123FormBuilder database.

2. How LeadSources passes the lead source data into 123FormBuilder

  1. Step 1: Register at (14-day free trial)
  2. Step 2: Install the simple script they provide onto your site – it’s effortless.
  3. Step 3: Add the hidden fields to your LeadSources form, With the provided guide to help you integrate these hidden fields into 123FormBuilder.
  4. Step 4: LeadSources automatically populates the hidden fields with critical lead source information:
  • Channel
  • Source
  • Campaign
  • Term
  • Content
  • Landing page
  • Landing page subfolder forwards these details to 123FormBuilder, accompanied by the lead’s personal information.

How to analyze the lead source data

What data is tracked in 123FormBuilder?

LeadSources is designed to track 7 distinct categories of data for each lead, detailed below:

Lead source dataDefinition
ChannelIdentifies the category of traffic. LeadSources classifies your leads across ten distinct channels including Paid Search, Organic Search, Email Campaigns, Paid Social, Organic Social, Referrals, Direct Traffic, Affiliates, Display Advertising, and Other UTM-tagged activities.
SourceHighlights the specific source or platform that directed visitors to your site. For instance, in the realm of “Organic Social,” sources could include platforms such as Facebook, Instagram, etc.
CampaignSpecifies the exact name of the marketing campaign. If you’re executing several campaigns on Google Ads, this feature helps you determine the specific campaign your leads are coming from.
TermFocuses on the keyword targeted by the campaign. For instance, in a Google Ads campaign labeled “Search campaign personal insurance,” categorizes your leads by the specific keyword targeted, such as “Personal insurance in Chicago,” “Personal insurance in Denver,” etc.
ContentSource the exact element of your ad that captured interaction.
Landing PageThe URL of the initial landing page where the lead made contact. For example,
Landing Page SubfolderHighlights the specific subfolder within the landing page URL for more accurate analysis. For instance, if a lead lands on, “services” is the subfolder being monitored.

How to create performance reports?

Leads source reports

You can leverage the insights offered by Leadsource to compile detailed sales reports on your leads.

Leads by channel report

Segment your leads by Channel to indicate which ones are the most productive in generating leads.

Determine the most effective channels for attracting leads to understand which strategies are excelling and which ones aren’t significantly contributing to your lead generation efforts.

For deeper insights, break down your leads according to the keywords that are bringing more traffic to your website.

Leads by keyword report

Sales source reports

Finally, you’ll gain a clear understanding of which channels are successfully transforming leads into paying customers.

By connecting your 123FormBuilder form with a CRM such as GoHighLevel, you can smoothly transfer lead source data to the CRM and produce comprehensive sales reports.

Imagine the following example:

ChannelsSearch PaidSocial Paid
Average order value$150$100

In a previous campaign comparing Search Paid (like Google Ads) to Social Paid (like Instagram), it turned out that Social Paid pulled in a higher number of leads than Search Paid, as per the lead report.

The outcome showed that, despite Paid Social generating more leads, Paid Search brought in more revenue, as revealed by the CRM sales report. This insightful finding led to the strategic decision to allocate more resources and effort toward enhancing Paid Search campaigns.

Start tracking the source of your leads for free

Try Leadsources for free during a 14-day trial