Are your TikTok ads active, but you can't tell which one resulted in your leads, sales, and revenue?
You can see how many leads your TikTok ads generated, but not the breakdown per lead.
Without identifying the TikTok ad that generated conversions, it’s tough to optimize your ad budget.
Leadsources provides a clear fix for this issue.
Leadsources monitors TikTok ad data (campaign, ad group, ad) for each individual lead.
You can directly store TikTok ad data for every lead in 123FormBuilder.
Then, create reports such as “Ads generating the highest sales or revenue” to decide which ads to promote or stop.
Let’s get started!
Capture TikTok ads in 123FormBuilder
Step 1: Add Leadsources in the head tag of your website
Sign up to Leadsources.io for free (benefit from our 14-day free trial).
Insert the Leadsources script directly into the head tag of your site.
No code is necessary, follow this easy step-by-step guide.
Step 2: Add the UTM parameters to your TikTok campaigns
Apply UTM parameters to your TikTok ads for capturing key information (campaign, ad group, ad).
For example, you can embed these UTM parameters in the URLs of your TikTok advertisements:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
The final URL should appear as follows:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameRemember that Leadsources captures lead source information without requiring UTM parameters. It tracks details like channel, landing page, and landing page subfolder to provide an overall view of where leads come from.
Step 3: Add the hidden fields in 123FormBuilder
When an individual fills out your 123FormBuilder form, Leadsources automatically integrates the hidden fields with TikTok ads data (campaign, ad group, and ad).
Look through our detailed guide on how to add hidden fields in 123FormBuilder to complete your configuration.
Leadsources automatically records the TikTok ads data directly in your 123FormBuilder form (check Step 4 for reference).
Step 4: Capture the TikTok ads data in 123FormBuilder
Leadsources captures TikTok ad details (campaign, ad group, and ad) when a user clicks on your TikTok ad and lands on your page.
The TikTok ads data is added to your 123FormBuilder form's hidden fields automatically by Leadsources.
When the form is submitted, the TikTok ads data and the form responses are delivered to the 123FormBuilder submissions page for each lead created.
How does Leadsources work?
When the Leadsources script is integrated into your website, you’re able to track TikTok ads data (campaign, ad group, ad) each time a visitor accesses your site.
The details are captured and saved in the hidden fields of your 123FormBuilder form automatically.
Leadsources will analyze the following visitor data:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
This allows for the identification of significant lead sources even if UTM parameters are absent, such as traffic from organic channels like:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
Many tools can only collect lead data when UTM parameters are used, but Leadsources effectively tracks leads even in their absence, ensuring detailed source monitoring.
Leadsources gathers lead information from various platforms, such as:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
This enables you to collate all lead source data in one place, making tracking and analysis simpler.
How to run performance reports
Since your TikTok ads information is now in 123FormBuilder, you can compile performance reports that feature:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
This equips you to navigate your TikTok budget with better understanding.
Now, let’s consider the various reports you can make.
1. Lead performance reports
You can produce reports that account for the number of leads generated by:
- Channel
- Campaign
- Ad group
- Ad
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report aids in identifying the channel that consistently produces high lead numbers.
Example #2: Leads by TikTok campaign
Highlight a specific channel, like TikTok, and track the lead numbers generated by every campaign.
Example #3: Leads by TikTok ad
After identifying the leading TikTok campaign in lead generation, you can evaluate which specific ad group or ad is making an impact.
2. Sales performance report
Finding the TikTok ads and audiences that yield the highest leads is essential. Yet, do these leads contribute to your revenue and sales growth?
By integrating your 123FormBuilder data into a CRM like GoHighLevel, you can track which leads turn into paying customers. This facilitates the creation of sales reports based on your TikTok ads data (campaign, ad group, ad).
Consider this case study:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Following your advertising activities on TikTok and Google, the early "Leads by Channel" report demonstrated that TikTok Social Paid ads generated more leads than Google Search Paid ads.
However, after examining your sales and revenue statistics from the CRM export, you discovered that the Search Paid channel yielded greater revenue, even with fewer leads than the Social Paid channel. This suggests a viable opportunity to increase the Search Paid budget.
Moreover, you can formulate multiple reports to analyze sales and revenue performance in more detail, such as:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by content (aka. ad)
- Sales and revenue by term (aka. audience)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
