You use Fillout for capturing leads from YouTube, yet connecting them to individual ads isn’t achievable. Likewise, once they convert into customers, identifying the originating ad is impossible.
The absence of proper tracking creates challenges in measuring YouTube ad effectiveness and identifying successful campaigns. This often leads to budget inefficiencies and wasted efforts.
Luckily, there’s a way to link each lead back to its original YouTube campaign, ad group, and ad.
Let’s work through it step by step!
How to track YouTube Ads in Fillout
Step 1: Add Leadsources in the head tag of your website
Leadsources is a simple yet powerful tool for tracking lead sources. Installed on your site, it monitors up to 7 data points for every lead you generate.
Sign up to Leadsources.io for free
Add the Leadsources tracking code to your site
Step 2: Add the UTM parameters to your YouTube Ads
Add UTM parameters to your ad URL to follow YouTube campaign, ad group, and ad data. Here’s an example setup for reference:
UTM_source=youtube
UTM_campaign=campaign-name
UTM_term=ad-group-name
UTM_content=ad-name
Here’s the expected format of your final URL:
https://www.yourdomain.com?UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name
Remember: Leadsources provides thorough tracking by automatically gathering all lead source data, even when UTM parameters are not applied.
Step 3: Add the hidden fields in Fillout
Hidden fields allow data to be stored secretly within the form, making it part of the form submission without being visible.
Upon receiving the Fillout submission, Leadsources automatically fills the hidden fields with YouTube ads data. This guarantees that the YouTube ads data is stored directly in the form.
Step 4: Capture the YouTube Ads data in Fillout
When a user clicks on your ads and lands on your site, Leadsources grabs the YouTube campaign, ad group, ad data (and more).
Leadsources places the YouTube ads data into the hidden fields of Fillout, as seen in these examples.
Upon submitting the form, the YouTube ad data and lead details will be visible directly in Fillout.
How does Leadsources work?
Whenever someone lands on your website, Leadsources collects YouTube Ads data and inserts it in the hidden fields of your form. When the form is submitted, this data and lead details, such as name and email, are sent to Fillout.
Every lead’s source data is stored and tracked by Leadsources:
Lead source data | Fetched automatically |
Channel | |
Source | |
Campaign | OR use UTM_campaign for paid ads |
Content | UTM_content parameter is required |
Term | UTM_term parameter is required |
Landing page | |
Landing page subfolder |
As shown in the table above, when UTM parameters are not utilized—such as with organic sources like Google search or referrals—Leadsources still tracks lead source data:
- Channel
- Source
- Campaign
Content(UTM parameter required)Term(UTM parameter required)- Landing page
- Landing page subfolder
Leadsources tracks lead sources from all marketing channels, both organic and paid, setting it apart from other tools.
Select a channel to explore the lead source data that Leadsources puts into your form.
Performance reports: Lead, sales, and revenue by source
Tracking YouTube Ads data in Fillout allows you to generate performance metrics such as:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. YouTube campaign)
- Leads, sales, and revenue by term (aka. YouTube ad group)
- Leads, sales, and revenue by content (aka. YouTube ad)
By using this data, you can adjust your YouTube budget to target the campaigns, ad groups, and ads that yield the highest leads, sales, and revenue.
Let’s look into the types of reports you can make!
1. Lead source reports
Generate reports that present the number of leads created by:
- Channel
- Source
- Campaign (aka. YouTube campaign)
- Term (aka. YouTube ad group)
- Content (aka. YouTube ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
Use this report to discover which channel is yielding the most leads.
Example #2: Leads by YouTube campaign
You can now concentrate on a specific lead source (e.g., YouTube) and track the lead generation of each specific campaign.
Example #3: Leads by YouTube ad
After identifying the most successful YouTube campaign, you can analyze which specific ad group or ad is driving the most leads.
2. Sales and revenue source reports
Now that we know which YouTube campaign, ad group, and ad are generating leads, we should analyze whether those leads are resulting in sales and revenue.
Direct your leads to a CRM like GoHighLevel, where you can track and measure sales and revenue generated by different channels, YouTube data (campaigns, ad groups, ads), and landing page subfolders.
With these insights, you can reshape your YouTube ad strategy and focus on the channels, sources, campaigns, ad groups, and ads that bring in the highest sales and revenue.
There are numerous sales and revenue reports you can create, including:
- Sales and revenue by channel
- Sales and revenue by source
- Sales and revenue by campaign (aka. YouTube campaign)
- Sales and revenue by term (aka. YouTube ad group)
- Sales and revenue by content (aka. YouTube ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
Example Scenario:
Channel | Search Paid | Social Paid |
---|---|---|
Leads | 50 | 75 |
Sales | 5 | 6 |
Average Order Value | $150 | $100 |
Revenue | $750 | $600 |
Following the launch of ads on Google (Search Paid) and YouTube (Social Paid), the first “Leads by Channel” report indicated that YouTube ads generated more leads than Search Paid ads.
When analyzing the sales and revenue data from your CRM, you noticed that Search Paid ads generated higher revenue from fewer leads than Social Paid ads. This insight caused you to shift more of your budget to Search Paid.