How to capture YouTube Ads data in Formidable Forms in 4 easy steps

✔️ Capture YouTube Ads data on a lead level ✔️ Store YouTube Ads data in Formidable Forms
Track YouTube Ads data in Formidable Forms

What's on this page:

Track the source of your leads (free trial)

You use Formidable Forms to collect leads from YouTube ads, but you can't match those leads with the ads that generated them. Similarly, when leads convert, their connection to the ad disappears.

Tracking gaps make analyzing the performance of your YouTube ads and identifying successful ones a challenge. Consequently, ineffective ad spending becomes inevitable.

Fortunately, you can track every lead back to the YouTube campaign, ad group, and ad that brought it in.

Let’s simplify things with a step-by-step approach!

How to track YouTube Ads in Formidable Forms

Step 1: Add Leadsources in the head tag of your website

Leadsources is a simple tracking tool that identifies lead origins. Once set up, it records up to 7 data points for every lead generated.

➡️ Sign up to Leadsources.io for free
➡️ Add the Leadsources tracking code to your site

Step 2: Add the UTM parameters to your YouTube Ads

Add UTM parameters YouTube Ads

Embed UTM parameters in your ad URL to track YouTube campaigns, ad groups, and ads. Here’s a setup example for you:

  • UTM_source=youtube
  • UTM_campaign=campaign-name
  • UTM_term=ad-group-name
  • UTM_content=ad-name

Here’s the appearance of the completed URL:

https://www.yourdomain.com?UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name

Important reminder: Leadsources automatically gathers lead source data, ensuring complete tracking even in the absence of UTM parameters.

Step 3: Add the hidden fields in Formidable Forms

YouTube add hidden fields Formidable Forms

In forms, hidden fields hold data that is sent with the form, although users do not see them.

When a Formidable Forms submission occurs, Leadsources automatically populates the hidden fields with YouTube ad data. The YouTube ads data is subsequently stored in your Formidable Forms once the form is submitted.

➡️ How to add hidden fields in Formidable Forms

Step 4: Capture the YouTube Ads data in Formidable Forms

YouTube Ads data Formidable Forms

Upon users clicking your ads and landing on your site, Leadsources automatically fetches the YouTube campaign, ad group, ad data (and more).

The YouTube ads data is placed in the hidden fields of Formidable Forms by Leadsources, as seen in the examples.

Upon completing and submitting the form, the YouTube ad data and lead details appear directly in Formidable Forms.

How does Leadsources work?

When a user visits your site, Leadsources collects YouTube Ads data and places it in the hidden fields of your form. Once the form is submitted, this data, along with lead details such as name and email, is transferred to Formidable Forms.

All source data for each lead is monitored by Leadsources:

Lead source dataFetched automatically
Channel
Source
Campaign✅ OR use UTM_campaign for paid ads
ContentUTM_content parameter is required
TermUTM_term parameter is required
Landing page
Landing page subfolder

As outlined above, when UTM parameters aren’t applicable—like with organic sources such as Google search or referrals—Leadsources still captures some lead source data:

  • Channel
  • Source
  • Campaign
  • Content (UTM parameter required)
  • Term (UTM parameter required)
  • Landing page
  • Landing page subfolder

Leadsources tracks lead sources from both paid and organic marketing channels, unlike most other tools.

Choose a channel to look at the lead source data that Leadsources adds to your form.

Performance reports: Lead, sales, and revenue by source

With the tracking of YouTube Ads data in Formidable Forms, performance reports like these can be produced:

  • Leads, sales, and revenue by channel
  • Leads, sales, and revenue by source
  • Leads, sales, and revenue by campaign (aka. YouTube campaign)
  • Leads, sales, and revenue by term (aka. YouTube ad group)
  • Leads, sales, and revenue by content (aka. YouTube ad)

With this approach, you can adjust your YouTube budget to invest more in the campaigns, ad groups, and ads that result in the highest leads, sales, and revenue.

Let’s check out the reports you can create!

1. Lead source reports

Produce reports that show how many leads were created by:

  • Channel
  • Source
  • Campaign (aka. YouTube campaign)
  • Term (aka. YouTube ad group)
  • Content (aka. YouTube ad)
  • Landing page
  • Landing page subfolder

Example #1: Leads by channel

By reviewing this report, you can determine which channel produces the highest lead count.

Leads by channel

Example #2: Leads by YouTube campaign

Now, you can track leads for a specific lead source (e.g., YouTube) and analyze the performance of each YouTube campaign.

Leads by campaign

Example #3: Leads by YouTube ad

Once you identify the YouTube campaign that produces the most leads, you can investigate which ad group or ad was the top performer.

2. Sales and revenue source reports

With the YouTube campaign, ad group, and ad that generate leads known, we need to evaluate whether these leads are converting into sales and contributing to our revenue.

By using a CRM like GoHighLevel to send your leads, you can track sales and revenue generated by different channels, YouTube campaigns, landing pages, and their subfolders.

This data makes it easier to modify your YouTube ad strategy to focus on the channels, sources, campaigns, ad groups, and ads that drive the most sales and revenue.

Creating multiple sales and revenue reports, such as:

  • Sales and revenue by channel
  • Sales and revenue by source
  • Sales and revenue by campaign (aka. YouTube campaign)
  • Sales and revenue by term (aka. YouTube ad group)
  • Sales and revenue by content (aka. YouTube ad)
  • Sales and revenue by landing page
  • Sales and revenue by landing page subfolder

Example Scenario:

ChannelSearch PaidSocial Paid
Leads5075
Sales56
Average Order Value$150$100
Revenue$750$600

Following the ad launch on Google (Search Paid) and YouTube (Social Paid), the first "Leads by Channel" report revealed that YouTube ads produced more leads than Google Search ads.

When examining the sales and revenue data from your CRM, you identified that the Search Paid channel was yielding more revenue with fewer leads than Social Paid. Based on this, you adjusted your budget to allocate more towards Search Paid.