You acquire YouTube leads via HubSpot Forms, but there’s no way to trace them back to a specific ad. Similarly, if they become customers, identifying the ad that drove the conversion is not possible.
A lack of tracking tools makes it difficult to assess which YouTube ads drive conversions. As a result, your advertising strategy may suffer from inefficient allocation of funds.
Luckily, there’s an easy solution to identify the YouTube campaign, ad group, and ad responsible for every lead.
Let’s walk through the steps in order!
How to track YouTube Ads in HubSpot Forms
Step 1: Add Leadsources in the head tag of your website
Leadsources is a simple way to track lead sources. Integrated with your website, it logs up to 7 pieces of source information per lead.
➡️ Sign up to Leadsources.io for free
➡️ Add the Leadsources tracking code to your site
Step 2: Add the UTM parameters to your YouTube Ads
Insert UTM parameters to your YouTube ad URL to log campaign, ad group, and ad details. Use this example as a guide:
UTM_source=youtubeUTM_campaign=campaign-nameUTM_term=ad-group-nameUTM_content=ad-name
The final URL should resemble the following example:
https://www.yourdomain.com?UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameTake note: Leadsources tracks all lead source data automatically, so full channel coverage is maintained even without UTM parameters.
Step 3: Add the hidden fields in HubSpot Forms
Hidden fields are used to carry data in a form that the user can’t see, but it is submitted with the form’s information.
After the submission of your HubSpot Forms, Leadsources automatically fills the hidden fields with YouTube ads data. As a result, the YouTube ads data is stored directly in your HubSpot Forms submission.
Step 4: Capture the YouTube Ads data in HubSpot Forms
When visitors click your ads and reach your site, Leadsources captures the YouTube campaign, ad group, ad data (and more).
Leadsources automatically places the YouTube ads data into the hidden fields of HubSpot Forms, as demonstrated in the examples.
After the form is submitted, you can view the YouTube ad data and lead information directly within HubSpot Forms.
How does Leadsources work?
Each time someone visits your site, Leadsources retrieves YouTube Ads data and fills in the hidden fields of your form. Upon submission, the data and lead details like name and email are sent to HubSpot Forms.
Leadsources tracks and records every source detail for each lead:
| Lead source data | Fetched automatically |
| Channel | ✅ |
| Source | ✅ |
| Campaign | ✅ OR use UTM_campaign for paid ads |
| Content | UTM_content parameter is required |
| Term | UTM_term parameter is required |
| Landing page | ✅ |
| Landing page subfolder | ✅ |
As presented in the table above, when UTM parameters are not in place—like in the case of organic sources such as Google search or referrals—Leadsources still tracks some lead source data:
- Channel
- Source
- Campaign
Content(UTM parameter required)Term(UTM parameter required)- Landing page
- Landing page subfolder
Unlike other services, Leadsources follows lead sources across both organic and paid marketing strategies.
Select a channel to view the lead source data that Leadsources includes in your form.
Performance reports: Lead, sales, and revenue by source
By capturing YouTube Ads data in HubSpot Forms, you can generate performance reports including:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. YouTube campaign)
- Leads, sales, and revenue by term (aka. YouTube ad group)
- Leads, sales, and revenue by content (aka. YouTube ad)
This lets you shift your YouTube budget toward the campaigns, ad groups, and ads that are most effective at generating leads, sales, and revenue.
Let’s uncover what types of reports you can generate!
1. Lead source reports
Build detailed performance reports that show the leads generated by:
- Channel
- Source
- Campaign (aka. YouTube campaign)
- Term (aka. YouTube ad group)
- Content (aka. YouTube ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report helps you recognize which channel is most effective at generating leads.
Example #2: Leads by YouTube campaign
You can focus on a specific lead source (e.g., YouTube) and follow the lead numbers from each campaign individually.
Example #3: Leads by YouTube ad
After recognizing the YouTube campaign driving the most leads, you can break down which ad group or ad is contributing the most to the success.
2. Sales and revenue source reports
Now that we understand which YouTube campaign, ad group, and ad are responsible for lead generation, it’s crucial to assess if those leads are driving sales and revenue.
Direct your leads into a CRM like GoHighLevel for tracking sales and revenue. This method allows you to monitor all data from YouTube campaigns, sources, landing pages, and subfolders.
Using this data, you can pivot your YouTube ad strategy to concentrate on the channels, sources, campaigns, ad groups, and ads that bring in the greatest sales and revenue.
You can generate different sales and revenue reports, including:
- Sales and revenue by channel
- Sales and revenue by source
- Sales and revenue by campaign (aka. YouTube campaign)
- Sales and revenue by term (aka. YouTube ad group)
- Sales and revenue by content (aka. YouTube ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
Example Scenario:
| Channel | Search Paid | Social Paid |
|---|---|---|
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average Order Value | $150 | $100 |
| Revenue | $750 | $600 |
After starting ads on Google (Search Paid) and YouTube (Social Paid), the first “Leads by Channel” report revealed YouTube ads generated more leads than Search Paid ads.
Upon analyzing your CRM’s sales and revenue stats, you realized that the Search Paid channel brought in higher revenue from fewer leads than the Social Paid channel. As a result, you shifted your budget to prioritize Search Paid.