How to track YouTube Ads data in Typeform (without coding)

✔️ Capture YouTube Ads data on a lead level ✔️ Store YouTube Ads data in Typeform
Track YouTube Ads data in Typeform

What's on this page:

Track the source of your leads (free trial)

You generate YouTube leads using Typeform, but you can't connect each lead to a specific YouTube ad. Similarly, when a lead becomes a customer, there's no way to trace that customer back to the exact YouTube ad.

❌ Without this tracking, it's hard to measure the performance of your YouTube ads and identify which ads are bringing in leads and customers. As a result, you may spend on multiple ads without knowing which ones actually convert.

✅ Luckily, there’s a simple way to link each lead to the exact YouTube campaign, ad group, and ad that generated it.

Let’s break it down step by step!

How to track YouTube Ads in Typeform

Step 1: Add Leadsources in the head tag of your website

Leadsources is a simple tool that tracks the source of your leads. Once added to your website, it tracks up to 7 lead source data for each lead you generate.

➡️ Sign up to Leadsources.io for free
➡️ Add the Leadsources tracking code to your site

Step 2: Add the UTM parameters to your YouTube Ads

Add UTM parameters YouTube Ads

In your ad URL, include UTM parameters to track YouTube ad data, such as the campaign, ad group, and ad. Here’s an example setup you can follow:

  • UTM_source=youtube
  • UTM_campaign=campaign-name
  • UTM_term=ad-group-name
  • UTM_content=ad-name

The final URL should look like this:

https://www.yourdomain.com?UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name

Note: Leadsources automatically collects all lead source data—even if UTM parameters aren’t used—ensuring comprehensive tracking for every channel.

Step 3: Add the hidden fields in Typeform

Instagram add hidden fields Typeform

Hidden fields are form fields that are invisible to the user but can store information that gets submitted along with the form.

When someone submits your Typeform, Leadsources automatically populates the hidden fields with the YouTube ads data. Upon submission, the YouTube ads data is directly stored in your Typeform.

➡️ How to add hidden fields in Typeform

Step 4: Capture the YouTube Ads data in Typeform

When users click your ads and land on your site, Leadsources fetches the YouTube campaign, ad group, ad data (and more).

Leadsources then populates this YouTube ads data in the hidden fields of Typeform - as shown in this examples.

When the form is submitted, you can view the YouTube ad data and lead details directly in Typeform.

How does Leadsources work?

Whenever someone visits your site, Leadsources fetches YouTube Ads data and populates it in the hidden fields of your form. When the form is submitted, this data, along with the lead details (such as name and email), is sent to Typeform.

Leadsources tracks all of this source data for each lead:

Lead source dataFetched automatically
Channel
Source
Campaign✅ OR use UTM_campaign for paid ads
ContentUTM_content parameter is required
TermUTM_term parameter is required
Landing page
Landing page subfolder

As shown in the table above, when UTM parameters can't be used—such as with organic sources like Google search or referrals—Leadsources still captures some lead source data:

  • Channel
  • Source
  • Campaign
  • Content (UTM parameter required)
  • Term (UTM parameter required)
  • Landing page
  • Landing page subfolder

Unlike other tools, Leadsources tracks lead sources across all marketing channels, both organic and paid.

Select a channel to view the lead source data that Leadsources inserts into your form.

Performance reports: Lead, sales, and revenue by source

By tracking YouTube Ads data in Typeform, you can generate performance reports like:

  • Leads, sales, and revenue by channel
  • Leads, sales, and revenue by source
  • Leads, sales, and revenue by campaign (aka. YouTube campaign)
  • Leads, sales, and revenue by term (aka. YouTube ad group)
  • Leads, sales, and revenue by content (aka. YouTube ad)

This lets you adjust your YouTube budget based on the campaigns, ad groups, and ads that generate the most leads, sales, and revenue.

Let’s explore some of the reports you can create!

1. Lead source reports

Create performance reports that show the number of leads generated by:

  • Channel
  • Source
  • Campaign (aka. YouTube campaign)
  • Term (aka. YouTube ad group)
  • Content (aka. YouTube ad)
  • Landing page
  • Landing page subfolder

Example #1: Leads by channel

This report helps you identify which channel generates the most leads.

Leads by channel

Example #2: Leads by YouTube campaign

You can now focus on a specific lead source (E.G. YouTube) and track the number of leads generated by each YouTube campaign.

Leads by campaign

Example #3: Leads by YouTube ad

Once you've identified the YouTube campaign that drives the most leads, you can analyze which specific ad group or ad is responsible for generating those leads.

2. Sales and revenue source reports

Now that we know which YouTube campaign, ad group, and ad are generating our leads, we need to assess whether these leads are converting into sales and revenue.

To do this, send your leads to a CRM like GoHighLevel. This allows you to track sales and revenue generated by different channels, sources, YouTube data (campaigns, ad groups, ads), landing pages, and landing page subfolders.

With this data, you can adjust your YouTube ad strategy to focus on the channels, sources, campaigns, ad groups, and ads that bring in the highest sales and revenue.

You can create various sales and revenue reports, such as:

  • Sales and revenue by channel
  • Sales and revenue by source
  • Sales and revenue by campaign (aka. YouTube campaign)
  • Sales and revenue by term (aka. YouTube ad group)
  • Sales and revenue by content (aka. YouTube ad)
  • Sales and revenue by landing page
  • Sales and revenue by landing page subfolder

Example Scenario:

ChannelSearch PaidSocial Paid
Leads5075
Sales56
Average Order Value$150$100
Revenue$750$600

After launching ads on Google (Search Paid channel) and YouTube (Social Paid channel), the initial "Leads by Channel" report showed that Social Paid ads (YouTube) generated more leads than Search Paid ads.

However, when analyzing sales and revenue data in your CRM, you found that the Search Paid channel generated higher revenue with fewer leads compared to the Social Paid channel. Based on this insight, you adjusted your budget to allocate more resources to the Search Paid channel.