Capture your YouTube Ads in Zoho Forms (without coding)

✔️ Capture YouTube Ads data on a lead level ✔️ Store YouTube Ads data in Zoho Forms
Track YouTube Ads data in Zoho Forms

What's on this page:

Track the source of your leads (free trial)

You rely on Zoho Forms to capture leads from YouTube, but you can't identify which ad generated a specific lead. Similarly, once a lead converts, you lose insight into the ad that drove the conversion.

Without the ability to track, measuring the performance of your YouTube ads and identifying successful ones is nearly impossible. This can cause overspending on ineffective advertisements.

Luckily, you can easily identify the YouTube campaign, ad group, and ad that contributed to generating each lead.

Let’s approach this in a step-by-step manner!

How to track YouTube Ads in Zoho Forms

Step 1: Add Leadsources in the head tag of your website

Leadsources is an efficient way to trace lead sources. After being added to your website, it records up to 7 details about the source of each lead.

➡️ Sign up to Leadsources.io for free
➡️ Add the Leadsources tracking code to your site

Step 2: Add the UTM parameters to your YouTube Ads

Add UTM parameters YouTube Ads

Include UTM tags in your ad URL to monitor YouTube ad performance, such as the campaign, ad group, and ad. Follow this setup example:

  • UTM_source=youtube
  • UTM_campaign=campaign-name
  • UTM_term=ad-group-name
  • UTM_content=ad-name

This is the format your final URL should follow:

https://www.yourdomain.com?UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name

Key detail: Leadsources captures all lead source data, providing comprehensive tracking for every channel—even without UTM parameters.

Step 3: Add the hidden fields in Zoho Forms

YouTube add hidden fields Zoho Forms

Hidden fields are used in forms to carry data that is not visible to users, but it gets submitted along with the rest of the form data.

When a user submits your Zoho Forms, Leadsources automatically populates the hidden fields with data from your YouTube ads. As a result, the YouTube ads data is stored directly in your Zoho Forms once the form is submitted.

➡️ How to add hidden fields in Zoho Forms

Step 4: Capture the YouTube Ads data in Zoho Forms

YouTube Ads data Zoho Forms

When users interact with your ads and come to your website, Leadsources automatically collects the YouTube campaign, ad group, ad data (and more).

Leadsources automatically populates the YouTube ads data into the hidden fields of Zoho Forms, as demonstrated in the examples.

Once the form is submitted, the YouTube ad data and lead information will be displayed directly in Zoho Forms.

How does Leadsources work?

When someone visits your website, Leadsources pulls YouTube Ads data and stores it in the hidden fields of your form. Once the form is submitted, this data and lead details such as name and email are sent to Zoho Forms.

Leadsources tracks the complete source data for every lead:

Lead source dataFetched automatically
Channel
Source
Campaign✅ OR use UTM_campaign for paid ads
ContentUTM_content parameter is required
TermUTM_term parameter is required
Landing page
Landing page subfolder

As illustrated in the table above, when UTM parameters are not provided—like with organic sources such as Google search or referrals—Leadsources still tracks some lead source data:

  • Channel
  • Source
  • Campaign
  • Content (UTM parameter required)
  • Term (UTM parameter required)
  • Landing page
  • Landing page subfolder

Leadsources tracks lead sources across all marketing channels, whether paid or organic, unlike other tools.

Choose a channel to review the lead source data that Leadsources embeds in your form.

Performance reports: Lead, sales, and revenue by source

By integrating YouTube Ads data in Zoho Forms, you can produce reports that measure performance, such as:

  • Leads, sales, and revenue by channel
  • Leads, sales, and revenue by source
  • Leads, sales, and revenue by campaign (aka. YouTube campaign)
  • Leads, sales, and revenue by term (aka. YouTube ad group)
  • Leads, sales, and revenue by content (aka. YouTube ad)

This enables you to readjust your YouTube budget according to the campaigns, ad groups, and ads that generate the best results in terms of leads, sales, and revenue.

Let’s review the types of reports you can create!

1. Lead source reports

Create performance reports that track the leads generated by:

  • Channel
  • Source
  • Campaign (aka. YouTube campaign)
  • Term (aka. YouTube ad group)
  • Content (aka. YouTube ad)
  • Landing page
  • Landing page subfolder

Example #1: Leads by channel

This report makes it clear which channel is bringing in the most leads.

Leads by channel

Example #2: Leads by YouTube campaign

You can concentrate on a particular lead source (e.g., YouTube) and assess the lead generation results of each YouTube campaign.

Leads by campaign

Example #3: Leads by YouTube ad

After identifying the YouTube campaign with the highest lead generation, you can investigate which ad group or ad is contributing the most.

2. Sales and revenue source reports

Now that we understand which YouTube campaign, ad group, and ad are creating leads, we should focus on whether these leads are turning into sales and contributing to our revenue.

To analyze sales and revenue, send your leads to a CRM like GoHighLevel. This will enable tracking from all channels, sources, YouTube data (campaigns, ad groups, ads), and landing pages, including their subfolders.

With these insights, you can optimize your YouTube ad strategy to focus on the channels, sources, campaigns, ad groups, and ads that yield the best sales and revenue results.

You can compile different sales and revenue reports, such as:

  • Sales and revenue by channel
  • Sales and revenue by source
  • Sales and revenue by campaign (aka. YouTube campaign)
  • Sales and revenue by term (aka. YouTube ad group)
  • Sales and revenue by content (aka. YouTube ad)
  • Sales and revenue by landing page
  • Sales and revenue by landing page subfolder

Example Scenario:

ChannelSearch PaidSocial Paid
Leads5075
Sales56
Average Order Value$150$100
Revenue$750$600

After running ads on Google (Search Paid) and YouTube (Social Paid), the first "Leads by Channel" report revealed YouTube ads generating more leads than Google Search ads.

Upon analyzing the sales and revenue reports in your CRM, you discovered that the Search Paid channel was driving higher revenue with fewer leads than the Social Paid channel. Based on this insight, you decided to adjust your budget accordingly.