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Track Facebook leads

You’re generating leads from Facebook ads but don’t know which campaign generated each one.
With LeadSources, you can attribute each lead to the specific Facebook campaign, adset, and ad that generated it.

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Before LeadSources

The Attribution Black Box

Your current Facebook Business Manager setup leaves you guessing about lead sources and campaign performance.

  • Unknown lead sources: Facebook doesn't show which ad generated each lead
  • Wasted ad spend: Can't identify which campaigns actually convert
  • Missing touchpoints: No visibility into the customer journey before conversion
  • Poor optimization: Making budget decisions based on incomplete data
With LeadSources

Complete Attribution Clarity

Every Facebook lead comes with complete source tracking and customer journey insights.

  • Precise source tracking: Know exactly which Facebook campaign, adset, and ad generated each lead
  • Optimized campaigns: Double down on high-converting ads, and pause low performers
  • Full customer journeys: See every touchpoint that influenced the conversion decision
  • Data-driven growth: Scale winning campaigns with confidence and proven ROI
   

Powerful lead tracking features for Facebook ads

LeadDNA - Deep Lead Source Tracking

Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact Facebook campaign, adset, and ad that generated it.

  • Channel & Source
  • Facebook UTM parameters
  • Entry Pages
  • Full Page Path
  • Device & OS
  • Browser data

Lead Profile #2847

Converted
Channel: Paid Search
Source: google
Campaign: lead-gen-q4-2024
Term: lead tracking software
Content: ad-variant-b
Page Path: /landing/demo → /pricing → /signup
Device: Desktop
OS: macOS
Browser: Chrome 119
   
Day 1 Facebook Ad
Day 3 Google Search
Day 7 Email Click
Day 10 Direct Visit
   

LeadPath - Full-Funnel Customer Journey

Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.

  • Complete visibility into customer behavior
  • Understand intent and marketing impact
  • Optimize campaigns based on actual journey

Set Up in 2 Minutes

Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.

Processing
1

Sign Up for Free

Create your LeadSources account with just your email.

30 seconds
Connecting
2

Connect Your Form

One-click connection with your form using our native integrations.

1 minute
Active
3

Start Tracking

Watch lead attribution data flow into your dashboard automatically.

Instant
   

Compatible with your form builder

LeadSources tracks the source of your Facebook leads for the following form builders

Frequently asked questions

Why can’t I see which campaign generated each lead with Facebook ads alone?

Facebook only reports aggregate lead counts at the campaign, adset or ad level — it does not provide data linking individual leads to the exact campaign, adset, or ad that produced them.

LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, Facebook campaign, adset, and ad (via UTM parameters), device, OS, browser and full page path.

When a form is submitted, that data is attached to the lead so you know exactly where it came from.

With lead-level data, you can:

  1. Know exactly which campaigns, adsets or ads bring actual leads
  2. Identify high‑converting vs low‑converting campaigns and optimize budget accordingly
  3. Understand the full customer journey (all touchpoints before form submission)

If no UTM parameters are present, LeadSources can still attribute the lead to the:

  • Channel
  • Source
  • Device
  • OS
  • Browser
  • Page path

Map your complete lead journey today

Try LeadSources for 14 days for free

Try it for free