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Track SEO leads

You’re generating leads on your website but don’t know which ones came from your SEO efforts. With LeadSources, you can identify which lead came from your SEO efforts, and which search engine it came from.

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Name
Sarah Johnson
Email
sarah.johnson@techcorp.com
Company
TechCorp Inc.
Submit Submitted!
Sarah Johnson
sarah.johnson@techcorp.com
Lead Source Data
Channel Paid Search
Source google
Campaign lead-gen-q4-2026
Term keyword
Content ad-variant-b
Page Path /landing/demo → /pricing → /signup
Device Desktop
OS macOS
Browser Chrome 119
Captured just now Synced to CRM
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Before LeadSources

The Attribution Black Box

Your current Google analytics setup leaves you guessing about which leads came from SEO.

  • Unknown lead sources: Google Analytics doesn't show which leads were generated from SEO
  • Wasted marketing spend: Can't quantify the revenue generated by your SEO traffic
  • Missing touchpoints: No visibility into the customer journey before conversion
  • Poor optimization: Making budget decisions based on incomplete data
With LeadSources

Complete Attribution Clarity

Every lead comes with complete source tracking and customer journey insights.

  • Precise source tracking: Know exactly which leads were generated by your SEO efforts
  • Optimized campaigns: Invest into your SEO efforts according to its real ROI
  • Full customer journeys: See every touchpoint that influenced the conversion decision
  • Data-driven growth: Scale winning campaigns with confidence and proven ROI
   

Powerful lead tracking features

LeadDNA - Deep Lead Source Tracking

Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact search engine that generated it.

  • Channel & Source
  • UTM parameters
  • Entry Pages
  • Full Page Path
  • Device & OS
  • Browser data

Lead Profile #2847

Converted
Channel: Paid Search
Source: google
Campaign: lead-gen-q4-2024
Term: lead tracking software
Content: ad-variant-b
Page Path: /landing/demo → /pricing → /signup
Device: Desktop
OS: macOS
Browser: Chrome 119
   
Day 1 Facebook Ad
Day 3 Google Search
Day 7 Email Click
Day 10 Direct Visit
   

LeadPath - Full-Funnel Customer Journey

Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.

  • Complete visibility into customer behavior
  • Understand intent and marketing impact
  • Optimize campaigns based on actual journey

Set Up in 2 Minutes

Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.

Processing
1

Sign Up for Free

Create your LeadSources account with just your email.

30 seconds
Connecting
2

Connect Your Form

One-click connection with your form using our native integrations.

1 minute
Active
3

Start Tracking

Watch lead attribution data flow into your dashboard automatically.

Instant
   

Compatible with your form builder

LeadSources tracks your SEO leads for the following form builders

Frequently asked questions

Why can’t I see the leads generated by my SEO traffic?

Google Analytics only reports aggregate SEO lead counts. It does not provide data linking individual leads to the exact channel or search engine that produced them.

LeadSources captures detailed source data for each session a lead had with your website, including channel, source, UTM parameters, device, OS, browser and full page path.

When a form is submitted, that data is attached to the lead so you know exactly where it came from.

With lead-level data, you can:

  1. Know exactly which leads came from your SEO efforts
  2. Calculate the real ROI of your SEO channel (once your SEO leads turn into paid customers) 
  3. Scale your SEO channel according to real data
  4. Understand the full customer journey (all touchpoints before form submission)

Start tracking your SEO leads today

Try LeadSources for 14 days for free

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