Don’t let a steep learning curve and confusing reporting slow down your marketing attribution. Choose a HockeyStack alternative that’s easier to set up, and provides complete attribution tracking without the complexity.
According to G2 reviews and the competitive analysis below, the primary reasons to explore a HockeyStack alternative are the steep learning curve, confusing reporting structure with complex data architecture, and the significant time investment required to understand and use the tool effectively.
Additionally, organizations increasingly need flexible billing models based on leads or sales rather than user credits, self-serve onboarding options for faster deployment, and comprehensive attribution capabilities including device, OS, and browser-level tracking.
This focus on simplicity and complete attribution coverage makes these alternatives compelling, allowing teams to gain reliable marketing insights faster, access actionable data without extensive training, and track customer journeys across all touchpoints without unnecessary complexity.
More in this comparison article:
| HockeyStack | LeadSources | Dreamdata | Ruler Analytics | WhatConverts | Cometly | Hyros | HubSpot Marketing Hub | |
|---|---|---|---|---|---|---|---|---|
| Attribution | ||||||||
| Display source of each lead | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Channel attribution | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes |
| Source attribution | Yes | Yes | Yes | No | Yes | Yes | Yes | Yes |
| Campaign data attribution | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Device attribution | No | Yes | Yes | No | Yes | No | Yes | No |
| OS attribution | No | Yes | Yes | No | Yes | No | Yes | No |
| Browser attribution | No | Yes | Yes | No | Yes | No | Yes | No |
| Multi-touch attribution | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| User journey attribution | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Integrations | ||||||||
| Send attribution data into CRM | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Form builder integration | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Pricing | ||||||||
| Starting price | $599/mo | $48/mo | $750/mo | £199/mo | $160/mo | $199/mo | $230/mo | $3,600/mo |
| Usage | 10,000 users/mo | 100 leads/mo | 10,000 users/mo | 5000 visits/mo | 300 leads | $10k ad spend | $20k revenue | 10,000 contacts |
| Equivalent lead usage | ~ 200 leads/mo | 100 leads/mo | ~ 200 leads/mo | ~100 leads/mo | 300 leads/mo | ~ 100 leads/mo | ~ 200 leads/mo | N/A |
| Free trial | Yes | Yes | Yes | No | Yes | Yes | No | Yes |
| Minimum contract duration | ? | 1 month | ? | 12 months | 1 month | ? | 12 months | 1 month |
| Onboarding | ||||||||
| Self-serve onboarding | No | Yes | Yes | No | Yes | No | No | Yes |
| Support | ||||||||
| Live chat | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | |
| Video call | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Explore the leading HockeyStack alternatives and competitors to discover the best marketing attribution solution for your business.
LeadSources is a lead-level, multi-touch attribution platform that captures and displays the source of every lead across their entire customer journey.
Each lead record includes a full attribution dataset — channel, source, UTM parameters (campaign, term, content), device, operating system, browser — plus the exact page path history for every session.
LeadSources removes fragmented reporting and gives marketing and sales teams a single source of truth for campaign performance and lead origin.
LeadSources addresses common HockeyStack pain points: steep learning curve, confusing reporting, missing attribution, and unpredictable user-credit pricing.
Unlike HockeyStack, LeadSources tracks complete attribution data (including device, OS, and browser) with self-serve onboarding and predictable lead-based pricing. At $48/month for 100 leads versus HockeyStack’s $599/month for 10,000 users (this translates into ~200 leads at a 2% CVR), LeadSources is far more affordable, letting you start small and scale as you grow.
The lead credits offered by LeadSources provide budget predictability that user credits (offered by HockeyStack) can’t match, enabling teams to track accurately and optimize campaigns without complexity or extensive training.
B2B businesses that rely on multiple lead channels and longer sales cycles and need accurate, lead-level attribution to optimise their ROI.
Starting at $48/month (includes 100 leads / month).
Free trial available.
Businesses heavily invested in paid advertising that want to connect ad spend to leads and revenue, particularly in performance-driven marketing environments.
Starting at $230/month, based on $20,000 in tracked revenue.
Minimum 12-month commitment required.
Businesses with relatively simple customer journeys that generate leads through multiple mediums such as phone calls, live chat, and web forms.
Starting at $160/month for 300 leads per month (for the features shown in the comparison table).
Cometly is a multi-touch attribution software built to track customer interactions across the full marketing journey and assign conversion credit across multiple touchpoints. It focuses on connecting ad spend with conversions, helping teams understand which campaigns and channels influence results.
Marketing teams running paid advertising campaigns who want clearer visibility into how ad spend contributes to conversions across multiple touchpoints.
Starting at $199/month for up to $10,000 in tracked ad spend.
Free trial available. Assisted onboarding.
Dreamdata is a multi-touch attribution platform designed to connect advertising data, customer journeys, and revenue in a single reporting layer. It focuses on unifying marketing and sales data to show how channels, campaigns, and touchpoints contribute to pipeline and revenue over time, with a strong emphasis on B2B attribution.
B2B marketing teams looking to analyze multi-touch attribution across campaigns and revenue, particularly those operating account-based or pipeline-focused strategies.
Starting at $750/month, including up to 10,000 users per month.
Free trial available.
HubSpot Marketing Hub provides marketing attribution through first-touch reporting, giving insights into which channels and campaigns generate leads.
As part of the Marketing Hub Enterprise tier, it tracks lead sources, campaign data, and user interactions, while linking all marketing activity directly into the HubSpot CRM.
Enterprise organisations that already use HubSpot and want integrated marketing attribution without purchasing a specialized tool.
Starting at $3,600 / month for up to 10,000 contacts.
Free trial available. Self-serve onboarding.
Ruler Analytics is a multi-touch attribution software designed to connect marketing activity to leads, opportunities, and revenue. It captures marketing touchpoints across the buyer journey and ties them back to individual leads, helping teams understand how channels and campaigns contribute to conversions and sales outcomes.
The platform tracks leads generated through web forms, phone calls, and live chat, and applies multi-touch attribution models to link marketing interactions with pipeline and revenue data. Ruler Analytics also pushes attribution data into CRMs, allowing sales and marketing teams to view lead sources and revenue impact directly within their existing workflows.
Businesses that generate leads through web forms, live chat, or phone calls and want to connect marketing performance directly to opportunities and revenue.
Starting at £199/month for up to 5,000 visits/month.
No free trial is available, and plans require a 12-month minimum contract.
Assisted onboarding is included, with support via live chat, email, and video call.
Every lead that submits your form comes with a rich profile of 9 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.
Record the complete path each lead takes across multiple sessions before conversion. From first ad click to final form submission, see every touchpoint that influenced their decision.
Connect LeadSources to your form with our simple 3-step process. No technical skills required.
1. Enter your website URL
Enter the URL of the website you want to track.
2. Install the tracking code
Copy and paste your LeadSources tracking code into the <head> section of your website.
3. Connect your form with LeadSources
Connect your form in one click with our native integrations.
⭐⭐⭐⭐⭐
LeadSources is a smart and well-built tool for anyone serious about understanding where their leads come from.
⭐⭐⭐⭐⭐
I can now double down on the sources that truly bring results. Highly recommended for founders, marketers, and anyone serious about growth!
⭐⭐⭐⭐⭐
Brings me closer to my Lead sources
Start your free trial today and see the complete picture of your customer journey
LeadSources is a top alternative to HockeyStack, designed for teams that want simpler setup, clearer reporting, and complete attribution without the steep learning curve.
It offers full device, OS, and browser tracking with self-serve onboarding and predictable lead-based pricing starting at $48/month for 100 leads—making it easy to track accurately, scale affordably, and optimize marketing without complexity or unpredictable costs.
LeadSources captures the source of each lead, including channel, source, campaign data, device, OS, and browser, giving you complete visibility into every touchpoint throughout the customer journey.
LeadSources charges $48/month for 100 leads (with a 14-day free trial), with pricing based on actual leads tracked rather than user credits.
HockeyStack starts at $599/month for 10,000 users (this translates into ~200 leads at a 2% CVR), with no self-serve onboarding available. User-credit pricing makes costs unpredictable and harder to budget compared to lead-based billing.
This makes LeadSources a more affordable, predictable, and lower-risk option for teams focused on lead-level attribution—allowing you to start small and scale as you grow.
When evaluating marketing attribution tools, there are many options beyond HockeyStack. Discover why LeadSources is a standout choice for accurate, actionable lead-level tracking.
Disclaimer: The information provided on this page is intended for general informational purposes only. While we strive to ensure accuracy, features, pricing, and offerings of the providers analysed may change over time. We recommend verifying details directly with each provider before making any purchasing or business decisions. This comparison is not an endorsement of any particular product and is meant to help you evaluate alternatives based on publicly available information.
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