Leads from TikTok are captured in Apptivo CRM. Despite this, there's no functionality to assign them to specific ads.
Once a lead is converted into a customer, you lose the ability to trace them to any particular TikTok ad.
Not being able to monitor ad performance keeps you in the dark about TikTok’s success. As a result, it’s difficult to tell which ads are responsible for generating leads or customers.
Thankfully, a quick solution allows you to trace each lead to the TikTok campaign, ad group, and ad that produced it.
Let’s break it down piece by piece and keep going!
How to capture TikTok ads in Apptivo CRM
Step 1: Add Leadsources in the head tag of your website
Leadsources is a user-friendly tool that tracks lead origins. Once implemented on your website, it logs up to 7 lead source details for every lead.
Sign up to Leadsources.io - it's free.
Insert the Leadsources tracking code into the head tag of your website - follow this guide.
Step 2: Add the UTM parameters to your TikTok ads
Add UTM parameters such as campaign, ad group, and ad to your URL for monitoring TikTok ads data.
You can include these UTM parameters:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
This is what the completed URL will look like:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameLeadsources captures all lead source data, including channel, landing page, and subfolder, ensuring complete tracking even if UTM parameters are missing.
Step 3: Add the hidden fields in your form
The lead source data is stored and captured directly in the hidden fields of your form by Leadsources.
When a lead submits your form, Leadsources confirms that the hidden fields are filled with information from TikTok ads.
For in-depth information on how to integrate hidden fields into your form, refer to this guide.
Step 4: Capture the TikTok ads data in Apptivo CRM
When users click on your advertisements and go to your site, Leadsources captures the TikTok ads details: campaign, ad group, and ad.
Leadsources ensures that the hidden fields in your form are automatically populated with TikTok ads details.
Upon form submission, you can effectively funnel TikTok ads data and your leads into Apptivo CRM by connecting your form with Apptivo CRM.
How does Leadsources work?
Each time someone arrives at your website, Leadsources logs the TikTok ads data.
TikTok ads data is documented in the hidden fields of your form. Upon form submission, this information goes to Apptivo CRM along with the lead details (name, email, etc.).
Leadsources tracks the subsequent information for all visitors:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Even without UTM parameters, Leadsources successfully captures lead source data through the referrer.
There are situations where using UTM parameters isn't fitting, particularly when traffic comes from organic sources:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In these circumstances, many lead source tracking tools do not effectively identify lead sources due to their exclusive reliance on UTM parameters. Nevertheless, Leadsources still collects key lead source information, regardless of the presence of UTM parameters:
- Channel
- Source
- Landing page
- Landing page subfolder
Consequently, Leadsources offers a wide range of lead data tracking across all channels, making it stand out from various other lead tracking tools:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
Additionally, Leadsources automatically arranges your traffic by channel, resulting in a clear dataset.
In essence, Leadsources is a credible and efficient system that consolidates detailed lead source data from diverse channels into a single environment.
Performance reports: Lead, sales, and revenue by source
Keeping track of TikTok ads data within Apptivo CRM enables the generation of various performance reports, including:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
Consequently, this allows you to optimize your TikTok budget based on the specific campaign, ad group, and ad that facilitate leads, sales, and revenue.
Let’s talk about the various lead performance reports you are able to generate using this data.
1. Lead source reports
Formulate performance reports that identify the leads coming from:
- Channel
- Source
- Campaign
- Term (aka. TikTok ad group)
- Content (aka. TikTok ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report enables you to recognize the channel that successfully generates the most leads.
Example #2: Leads by TikTok campaign
You now have the opportunity to refine on a specific lead source (like TikTok) and calculate the leads generated by each of its campaigns.
Example #3: Leads by TikTok ad
After establishing which TikTok campaign delivers the most leads, you can investigate the ad group or ad that significantly contributes to those results.
2. Sales and revenue source reports
We have identified the TikTok campaign, ad group, and ad that generate our leads. But do these leads truly correlate with an increase in sales and revenue?
Finding out which leads convert to customers is essential. By connecting your leads to a CRM such as Apptivo CRM, you can track the sales and revenue generated from multiple channels, sources, TikTok campaigns, ad groups, ads, landing pages, and beyond.
This presents the opportunity to enhance your TikTok ads strategy by directing attention to the channels, sources, campaigns, ad groups, and ads that drive the most sales and revenue.
This provides the opportunity to construct various types of sales and revenue reports, including:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (aka. TikTok ad group)
- Sales and revenue by content (aka. TikTok ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
To strengthen this argument, let’s consider the following example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Once the ads launched on both Google and TikTok, the initial "Leads by Channel" report highlighted the greater effectiveness of Social Paid ads (TikTok) compared to Search Paid ads.
Nonetheless, while assessing the sales and revenue statistics you exported from your CRM, you noted that the Search Paid channel yielded superior revenue with fewer leads in comparison to the Social Paid channel. Hence, you chose to enhance the budget for the Search Paid channel.
