Implement Forminator UTM tracking (without code)

Adding UTM tracking to Forminator can be challenging, especially for those without coding skills.

What if there was a way to easily capture UTM parameters in Forminator, without needing any code?

Discover Leadsources.io!

Leadsources is a lead source tracking tool that acts as a bridge between your UTM parameters and Forminator.

When a visitor clicks on your marketing campaign, Leadsources captures the UTM parameters in your URL.

Leadsources automatically inserts these UTM parameters into the hidden fields of your Forminator form.

You can then view your UTM parameters, along with the lead’s information, on Forminator’s lead submission page.

This guide shows you how to implement UTM tracking in Forminator in just 10 minutes using Leadsources, with no coding required.

Implement Forminator UTM tracking in 4 easy steps:

Step 1: Add Leadsources to your website’s head tag

Step 2: Add UTM parameters to your campaigns

Step 3: Add hidden fields to your Forminator form

Add Hidden Fields for UTM Parameters.

• You will need to add multiple hidden fields. Click Add Field for each of the following parameters:
• Add the exact following fields one by one:
  • channel
  • source
  • campaign
  • term
  • content
  • landingpage
  • landingpagesubfolder

Step 4: Track the UTM parameters in Forminator

How does Leadsources work?

By adding the Leadsources code to your website’s head tag, Leadsources reads and captures the UTM parameters in your URL whenever someone visits your site.

It then stores the UTM parameters in the hidden fields of your Forminator form.

If a visitor enters your site without clicking on a UTM link, Leadsources still captures data about the visitor using the referrer:

• Channel
• Source
• Campaign
• Landing page
• Landing page subfolder

This allows you to track lead source data even without UTM parameters, such as:

• On Google Search
• On your Instagram bio link
• On your social media posts

While most tools track leads using only UTM parameters, Leadsources tracks the source of your leads regardless of origin:

• Organic Search
• Paid Search
• Organic Social
• Paid Social
• Referral
• Affiliate
• Email
• Display Advertising
• Direct Traffic

This allows you to gather lead source data in one place.

How to run performance reports

Now that you have captured lead source data in Forminator’s hidden fields, you can use it to run performance reports, such as:

• Leads per channel
• Revenue per channel
• Revenue per keyword

This allows you to make informed decisions about your marketing spend.

Types of reports you can run:

Lead performance reports

You can generate reports showing the volume of leads by:

• Channel
• Source
• Campaign
• Landing page
• Landing page subfolder

Sales performance report

Once you know which ads and keywords drive the most leads, you can determine which ones contribute the most to your revenue.

By sending Forminator submissions to a CRM like GoHighLevel, you can generate similar reports by sales.

Example:

Channels	Search Paid	Social Paid
Leads	50	75
Sales	5	6
Average order value	$150	$100
Revenue	$750	$600

You ran ads on Google and Facebook. The initial “Leads by Channel” report showed more leads from Social Paid ads than from Search Paid ads.

After a few weeks, you analyze which leads turned into customers and find that the Search Paid channel generated more revenue with fewer leads than the Social Paid channel. You conclude that you should increase your Search Paid budget.