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Google Ads parameters in Salesforce

How to track Google Ads parameters in Salesforce

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You are generating leads from Google Ads and send them on Salesforce, but you don’t know which exact campaign, keyword, and ad generated each lead.

Google Ads only provides you the aggregated number of leads you have generated from a campaign. But once a lead turns into a paid customer, you can’t connect that revenue to the Google Ads campaign, keyword or ad.

In this article, I will present you a method to capture Google Ads UTM parameters into Salesforce for each lead.

Capture Google Ads parameters in Salesforce

LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.

When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Salesforce.

Every lead comes with a rich lead source report including:

  • Channel & source automatic attribution
  • UTM parameters: Campaign, term, and content
  • Pages visited
  • Device data

LeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.

LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:

  • No Google Ads parameter lost during complex customer journeys
  • Persistent attribution across subdomains

Lead Profile #2847

Converted
Channel: Paid Search
Source: google
Campaign: lead-gen-q4-2024
Term: lead tracking software
Content: ad-variant-b
Page Path: /landing/demo → /pricing → /signup
Device: Desktop
OS: macOS
Browser: Chrome 119
   

Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.

Four months later, that same user returns to your site from an organic search, and fills out your form.

LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).

Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.

You can then calculate the exact ROI for each channel that contributed to the sale. 

Day 1 Facebook Ad
Day 3 Google Search
Day 7 Email Click
Day 10 Direct Visit
   

How to track Google Ads UTM parameters in Salesforce

Step 1: Enter your website URL

Sign up to LeadSources (we offer a 14-day free trial).

Enter the URL of the website you want to track. 

Step 1 Add your website URL

Step 2: Install the tracking code

Copy and paste your LeadSources tracking code into the <head> section of your website.

Step 2 Install the tracking code​

Step 3: Connect your form with LeadSources

Connect your form in one click with our native integrations.

Select the form you want to track.

LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.

Step 3 Connect Typeform with LeadSources

Step 4: Send the Google Ads UTM parameters to Salesforce

You can send to Salesforce the following Google Ads UTM parameters for each lead:

  • UTM_campaign
  • UTM_term
  • UTM_content
LeadSources

Frequently asked questions

Is LeadSources compatible with Salesforce?

Yes. You can send Google Ads UTM parameters to Salesforce using LeadSources:

  1. Add hidden fields to your form for each last-click data you want to send to Salesforce.
  2. Create the equivalent custom fields in Salesforce and send your form data to Salesforce.

LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):

  • UTM_campaign
  • UTM_term
  • UTM_content

Besides the UTM parameters, the following lead source data is also appended to each lead: 

  • Channel
  • Source
  • Device
  • OS
  • Browser


This data is available in your LeadSources dashboard.

You can send the following last-touch attribution data to Salesforce:

  • Channel
  • Source
  • UTM parameters: campaign, term, and content
  • Entry page

As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.

From there, you can send the last-touch attribution data (including Google Ads parameters) in Salesforce.

Ready to uncover what Google Ads drive your leads?

Start your free trial today and track the full source of every lead throughout their journey.

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