Are you running TikTok ads but unsure of which one brought in your leads, sales, and revenue?
You know how many leads were generated by each TikTok ad, but breaking it down per lead isn’t possible.
This means you can’t tell which TikTok ad led to conversions, making it harder to allocate your ad spend.
Leadsources fixes this challenge.
Each lead’s TikTok ad data (campaign, ad group, ad) is carefully tracked by Leadsources.
Formidable Forms allows for direct storage of TikTok ad data for every lead.
Then, you can generate reports like “Ads that resulted in the highest sales or revenue” to decide which ads to prioritize or stop.
Let’s get started!
Capture TikTok ads in Formidable Forms
Step 1: Add Leadsources in the head tag of your website
Sign up to Leadsources.io for free (benefit from our 14-day free trial).
Embed the Leadsources script in your webpage’s head section.
No code is necessary, follow this easy step-by-step guide.
Step 2: Add the UTM parameters to your TikTok campaigns
Include UTM parameters in your TikTok ads for monitoring key metrics (campaign, ad group, ad).
For example, include these UTM parameters in the web addresses of your TikTok ads:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
The conclusive URL should be laid out like this:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameRemember that Leadsources captures lead source data without the need for UTM parameters. It monitors details such as channel, landing page, and landing page subfolder for a complete understanding of lead origins.
Step 3: Add the hidden fields in Formidable Forms
When an individual submits your Formidable Forms form, Leadsources fills the hidden fields with TikTok ads data (campaign, ad group, and ad).
Check out our guide on how to implement hidden fields in Formidable Forms to ensure the setup is fully completed.
Leadsources saves the TikTok ads data right in your Formidable Forms form (refer to Step 4 for details).
Step 4: Capture the TikTok ads data in Formidable Forms
Leadsources records the TikTok ad data (campaign, ad group, and ad) when a user clicks your TikTok ad and lands on your webpage.
The TikTok ads information is added to the hidden fields of your Formidable Forms form automatically by Leadsources.
Once the form is submitted, both the TikTok ads data and the form responses go to the Formidable Forms submissions page for every lead created.
How does Leadsources work?
By placing the Leadsources script on your site, you can obtain TikTok ads data (campaign, ad group, ad) whenever someone enters your website.
This information is recorded in the hidden fields of your Formidable Forms form.
Leadsources will extract the subsequent visitor details:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
This enables you to identify crucial lead sources even without UTM parameters, including organic traffic from:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
While most tools require UTM parameters for effective lead data capture, Leadsources performs well without them, providing detailed tracking of lead sources.
Leadsources captures lead data from a variety of channels, including:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
This facilitates the integration of all lead source information into one spot for easier tracking and analysis.
How to run performance reports
Since your TikTok ads data is recorded in Formidable Forms, you can develop performance reports including:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
This enables you to make data-driven choices regarding your TikTok budget.
Now, let’s discuss the various reports you can create.
1. Lead performance reports
Reports can be generated to demonstrate the leads obtained from:
- Channel
- Campaign
- Ad group
- Ad
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report reveals the channel that is most effective in generating leads for you.
Example #2: Leads by TikTok campaign
Focus on a specific source, such as TikTok, and evaluate the lead generation for each campaign.
Example #3: Leads by TikTok ad
Once you’ve found the TikTok campaign that delivers the highest lead count, you can assess which ad group or ad is pivotal in achieving that.
2. Sales performance report
Recognizing the TikTok ads and audiences that attract the most leads is important. However, do these leads play a role in increasing your sales and revenue?
By transferring your Formidable Forms data into a CRM such as GoHighLevel, you can track which leads convert to paying customers. This allows for the creation of sales reports derived from your TikTok ads data (campaign, ad group, ad).
Here’s an example to highlight:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After reviewing your ad strategies on Google and TikTok, the first “Leads by Channel” report highlighted that TikTok Social Paid ads produced more leads than Google Search Paid ads.
However, upon reviewing your sales and revenue information from the CRM export, you discovered that the Search Paid channel produced more revenue, even with a lower lead count compared to the Social Paid channel. This suggests a potential to increase the Search Paid budget.
Additionally, you can generate different reports to analyze sales and revenue performance in greater detail, including:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by content (aka. ad)
- Sales and revenue by term (aka. audience)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder