ACT CRM allows you to generate leads, but do you know where they come from?
By utilizing this method, you can efficiently trace the origin of leads in ACT CRM.
This lets you optimize your marketing campaigns by concentrating on the sources that deliver the highest results.
We will take a closer look at this approach.
How to track the source of leads in ACT CRM
How does Leadsources track the source of your leads?
The Leadsources tool simplifies the process of tracking lead sources, and upon installation on your website, it can record up to 7 different lead source metrics for every lead you obtain.
By applying cookies and UTM parameters, Leadsources collects valuable visitor data during each visit to your website, enabling the mapping of details like channel, source, campaign, term, content, and the entry subfolder alongside the landing page.
Once a form is submitted, the lead's contact information, comprising their email, name, and more, is sent directly to ACT CRM, together with the source data monitored by Leadsources, including channel, source, and similar identifiers.
How to track the source of your leads in ACT CRM?
Take these 3 easy steps now, at no cost:
- Register for Leadsources.io with free sign-up.
- To implement the Leadsources tracking code, insert it into your website and consult this article for guidance.
- To store lead source data, incorporate hidden fields into your form - Leadsources works with any form builder, and you can refer to this article for specific guidance.
… and now you’re ready to monitor where your leads are coming from! 🎉
When a form submission occurs on your site, Leadsources automatically populates the hidden fields with relevant lead source data:
- Channel
- Source
- Campaign
- Term
- Content
- Landing Page
- Landing Page Subfolder
Upon submitting your form, the lead source data from the hidden fields is transmitted to ACT CRM, where you can view it on your leads dashboard.
You have gained important information about the origin of every lead!
Performance reports: Lead, sales, and revenue by source
What data is tracked in ACT CRM?
You can expect Leadsources to add as many as 7 data points into your form:
- Channel: Refers to the type of traffic, divided into 10 channels including Paid Search, Organic Search, Email Marketing, and others.
- Source: Refers to the particular platform sending visitors, like Facebook or Instagram for "Organic Social."
- Campaign: Refers to the name of a particular marketing campaign, helpful in monitoring performance across multiple strategies.
- Term: Refers to the specific keyword aimed at in campaigns, such as "Corporate lawyer in New York."
- Content: Refers to the exact ad component that was clicked by the visitor.
- Landing Page: Refers to the URL of the page where the lead landed.
- Landing Page Subfolder: Refers to the subfolder within the landing page URL, like "/products/" in "https://www.example.com/products/".
Creating your first performance reports
1. Lead source reports
Explore more about your lead sources by leveraging lead reports.
Initially segment your leads based on channel to determine which channels generated the highest number of leads.
Isolate a channel such as Search Paid (Google Ads) and organize your Google Ads leads by campaign to discover which one is driving the highest number of leads.
For a closer examination of one particular campaign's performance, consider segmenting the leads using the “Volume of Leads by Ad” report.
2. Sales and revenue source reports
Even though we recognize the sources contributing the highest number of leads, we must inquire: do these leads lead to sales and revenue?
Utilizing a CRM such as ACT enables you to analyze sales performance by source, channel, landing page, and additional factors.
By doing this, you can refine your marketing strategy to focus on the channels that yield the highest revenue.
Let's analyze the following scenario:
| Channels | Search Paid | Social Paid |
|---|---|---|
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Avg. Order Value | $150 | $100 |
| Revenue | $750 | $600 |
After running campaigns on Google and Facebook, the first “Leads by Channel” report indicated that Social Paid ads were more effective in lead generation compared to Search Paid ads.
In the next few weeks, your analysis reveals that the leads that turned into paying customers show that the Search Paid channel generated greater revenue despite having fewer leads than the Social Paid channel.
