How to capture lead source in Form Crafts

How to capture lead source in Form Crafts

How do you identify where your leads come from when you use Form Crafts?

This guide is designed to show you how to determine the origin of your leads in Form Crafts.

With this approach, you’ll be able to optimize your marketing efforts based on the most effective channels. You can generate detailed reports that classify your leads by their originating channel, source, campaign, etc.

Explore how we uncover these critical insights with the methodology we use.

How to track the source of lead in Form Crafts

1. How LeadSources collects the lead source data

When someone visits your site, their browser captures essential details about their visit:

  • the referral site
  • the initial page they landed on
  • the keywords they used to find you, and more. carefully tracks this information, integrating it as hidden fields within your form.

As individuals fill out your Form Crafts form with details such as their name and email, simultaneously embeds lead source information (such as the channel and source) into hidden fields.

In the Form Crafts submission records, the lead source data is consolidated with the respondent’s information. The lead’s source, along with their personal details, can be viewed in one Form Crafts record.

2. How LeadSources passes the lead source data into Form Crafts

Initiate by signing up for and integrating the provided script into your website. Detailed guidance is available to ease you through the setup process.

Next, you should introduce the hidden fields into your Form Crafts forms. Do not worry, the procedure is easy and hassle-free.

The real magic occurs when a site visitor submits a form on your website. At this momentum, automatically injects those hidden fields with essential lead source information, including:

  • Channel
  • Source
  • Campaign
  • Term
  • Content
  • Landing Page
  • Landing Page Subfolder

Once the form is submitted, the compiled lead source data is perfectly conveyed to Form Crafts. Each lead’s details, including name, email, and additional details, are neatly organized in Form Crafts submission logs, giving you a complete overview of where each lead came from.

How to analyze the lead source data

What data is tracked in Form Crafts? collects and compiles data on 7 different types of information for each lead, clearly defined as follows:

  1. Channel: This sorts the traffic into distinct categories. With LeadSources, your leads are organized into ten specific channels, encompassing Paid Search, Organic Search, Email Marketing, Paid Social, Organic Social, Referral, Direct Traffic, Affiliates, Display Advertising, and assorted campaigns marked by UTM parameters.
  2. Source: It defines the exact platform or source that guided visitors to your site. In cases like “Organic Social,” this could mean platforms like Facebook, Instagram, and others.
  3. Campaign: This outlines the specific name of your marketing campaign. When managing various Google Ads campaigns for example, you’ll be able to identify which specific one attracted your leads.
  4. Term: This aspect highlights the keyword your campaign is aimed at. If your Google Ads campaign is labeled “Search campaign for boutique hotels,” LeadSources categorizes your leads based on the targeted keyword, such as “Boutique hotels in Boston,” “Luxury stay in Seattle,” etc.
  5. Content: This records the precise part of your advertisement that captured the audience’s attention.
  6. Landing Page: It indicates the URL where the lead initially landed, with examples like
  7. Landing Page Subfolder: This feature narrows down the tracking to the specific subfolder of the landing page for a more detailed analysis. For instance, if a lead lands on, “hospitality” is the subfolder under scrutiny.

How to create performance reports?

Leads source reports

Find out where your leads come from using Form Crafts advanced reporting techniques.

Leads by channel report

The first step is to sort your leads by Channel to find out which ones are most effective at generating leads. For instance:

Next, break down your Google Ads leads by individual campaigns based on a particular channel, such as Paid Search. This method allows you to identify which campaigns are contributing the most to your collection of leads.

It may be helpful to generate specialized reports, such as “Total leads by keyword,” and “Total leads by advertisement.” This deeper analysis will help you understand what drives your lead generation campaign.

Leads by keyword report

Sales source reports

Form Crafts generates leads based on the ads and keywords you carefully identified. What remains to be seen is whether these leads convert into paying customers.

You can uncover this by integrating your Form Crafts submissions with a CRM platform like GoHighLevel (available for free trial here), enabling a more thorough analysis of your marketing efforts.

Consider this scenario:

ChannelsSearch PaidSocial Paid
Average order value$150$100

After deploying marketing initiatives on Google and Facebook, your initial assessment of “Leads by Channel” via Form Crafts indicated that Paid Social campaigns were resulting in a higher number of leads compared to Paid Search.

A surprising picture emerges after tracking these leads conversion rates into paying customers over time. Despite generating fewer leads, paid search drives more revenue. This insightful discovery compels you to take a strategic action: boost your Paid Search investment to fully leverage its effectiveness.

Start tracking the source of your leads for free

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