You are promoting on LinkedIn but uncertain which ad is leading to your leads, sales, and revenue?
You probably know how many leads in total each LinkedIn ad produced, but you can't track it at the individual lead level.
This leaves you unaware of which LinkedIn ad converted leads into customers, limiting your ability to optimize your budget.
Leadsources solves this problem.
Leadsources resolves this issue by capturing your LinkedIn ads data (campaign, audience, ad, etc.) all the way down to each lead.
In Formcrafts, comprehensive LinkedIn ad data, including campaign, audience, and ad, can be stored for each lead.
Running reports like "Ads that generated the most leads" helps you decide which ad to promote or to stop.
Let’s dive in and get started!
Capture LinkedIn ads in Formcrafts
Step 1: Add Leadsources in the head tag of your website
Sign up to Leadsources.io, and benefit from our 14-day free trial.
Add the tracking code for Leadsources in the head tag of your website.
No code is necessary, follow this easy step-by-step guide.
Step 2: Add the UTM parameters to your LinkedIn campaigns
Place the UTM parameters you want to track in each of your LinkedIn ads (campaign, audience, ad, etc.).
As an example, you might want to include these UTM parameters in the links of your LinkedIn ads:
- UTM_source
- UTM_campaign
- UTM_term
- UTM_content
Remember that Leadsources collects lead source data, including channel, landing page, and landing page subfolder, even without UTM parameters, ensuring a complete overview of your leads source on a lead level.
Step 3: Add the hidden fields in Formcrafts
When a user completes your Formcrafts form, Leadsources updates the hidden fields with LinkedIn ads data (campaign, audience, ad, etc.).
Follow our step-by-step instructions to add hidden fields in Formcrafts and finish the setup.
Leadsources captures the LinkedIn ads data directly in your Formcrafts form (see Step 4 for further details).
Step 4: Capture the LinkedIn ads data in Formcrafts
When a user clicks your LinkedIn ad and comes to your website, Leadsources collects LinkedIn ad data (campaign, ad set, audience, ad, etc.).
The LinkedIn ads data is automatically populated into the hidden fields of your Formcrafts form by Leadsources.
When the form is submitted, the LinkedIn ads data and the form's answers are sent to the Formcrafts submissions page for each lead generated.
How does Leadsources work?
When you add the Leadsources tracking code into the head tag of your site, you can capture LinkedIn ads data (campaign, audience, ad, etc.) each time a visitor arrives at your website.
The LinkedIn ads data is captured in the hidden fields of your Formcrafts form at this stage.
Leadsources will document the following visitor data:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
This allows you to monitor significant lead source details even when UTM parameters are not utilized, for instance, when your traffic comes from organic sources such as:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
Although many tools only track lead data when UTM parameters are utilized, Leadsources can still operate without them, facilitating robust tracking of your lead source.
As a result, unlike other tools, Leadsources tracks lead data from all available channels:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
This helps you collect and centralize all lead source data into one organized location.
How to run performance reports
With your LinkedIn ads data now stored in Formcrafts, you can compile performance reports such as:
- Leads per campaign
- Leads per Ad set
- Leads per audience
- Leads per ad
- Etc.
This helps you to make better decisions concerning your LinkedIn budget.
Let’s have a look at the various types of reports you can develop.
1. Lead performance reports
Reports can be generated to summarize the leads acquired from:
- Channel
- Campaign
- Ad set
- Audience
- Ad
- Landing page
- Landing page subfolder
Example #1
You can analyze data from various campaigns (SEO, Social Paid, Email, etc.) and create a report titled "Leads by Channel."
Example #2
After identifying the most productive channel (e.g., LinkedIn ads), you can focus on it to view the number of leads from each individual campaign.
Example #3
However, after locating the campaign with the best lead generation, you can dive into which particular LinkedIn audience, campaign, or ad is influencing these results.
2. Sales performance report
Recognizing the LinkedIn ads and audiences that generated the most leads is beneficial. But does this mean that these leads also impact your sales and revenue?
By connecting your Formcrafts data to a CRM (for example, GoHighLevel), you can find out which leads became paying customers, making it possible to generate sales reports based on your LinkedIn ads data (campaign, ad, audience, etc.).
Check out this example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After investigating the advertising campaigns on Google and LinkedIn, the initial "Leads by Channel" report indicated that Social Paid ads on LinkedIn generated a greater number of leads than those from Search Paid ads.
Upon assessing your sales and revenue data from the CRM export, you observed that the Search Paid channel produced higher revenue with fewer leads than the Social Paid channel, suggesting a possible need to increase the Search Paid budget.
Furthermore, you can generate different reports that particularly assess sales and revenue performance:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by content (aka. ad)
- Sales and revenue by term (aka. audience)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
