Do you struggle to track where your leads are coming from?
With this easy approach, you'll be able to track where your leads are coming from in Wufoo.
By analyzing the data, you can refine your approach to maximize leads, sales, and revenue.
Let’s dive in!
How to track the source of lead in Wufoo
1. How LeadSources collects the lead source data
This user-friendly tool simplifies the process of identifying where your leads come from. After implementation, it can provide insights on 7 different lead sources for each lead you acquire.
When someone visits your site, Leadsources utilizes cookies and UTM parameters to track their information.
The tool gathers critical lead source information, such as channel, source, campaign, keyword, the content they accessed, along with the landing page and landing page subfolder.
Upon submitting a form, the lead’s contact details (including email and name) are forwarded to Wufoo, accompanied by the source data collected by Leadsources (channel, source, etc.).
2. How LeadSources passes the lead source data into Wufoo
Follow these 3 simple steps to get started:
- Create your account at Leadsources.io without any cost.
- Place the Leadsources tracking code on your website—use the guide for support.
- Incorporate hidden fields in your Wufoo form to capture lead source information—consult this article for details.
It’s time to start tracking where your leads come from! 🎉
After form submission in Wufoo, Leadsources populates the hidden fields with important lead source information:
- Channel
- Source
- Campaign
- Term
- Content
- Landing page
- Landing page subfolder
You will see this data in your submission records, together with the lead’s personal information (name, email, etc.).
This technique facilitates precise identification of lead sources at the individual lead level.
How to analyze the lead source data
What data is tracked in Wufoo?
With LeadSources, you can track 7 different categories of data for every lead:
| Lead source data | Definition |
| Channel | Referring to the type of traffic, LeadSources organizes your leads into 10 specific channels: Paid Search, Organic Search, Email Campaigns, Paid Social, Organic Social, Referrals, Direct Traffic, Affiliates, Display Advertising, and Other. |
| Source | Identifies the specific source or platform that brings visitors to your site. For instance, within "Organic Social," the source could be LinkedIn, Instagram, etc. |
| Campaign | Specifies the name of the particular marketing campaign involved. For instance, if you have several Facebook Ads campaigns, you can determine the exact campaign that produced your leads. |
| Term | The specific keyword that a campaign aims to target. For instance, in a Google Ads campaign named “Search campaign personal insurance,” LeadSources.io organizes your leads according to targeted keywords like “Personal insurance in Chicago,” “Personal insurance in Denver,” etc. |
| Content | The exact part of your ad that users interacted with. |
| Landing Page | The specific URL of the landing page that the lead accessed. For example, domain.com/services/personal-insurance-denver. |
| Landing Page Subfolder | The exact subfolder within the landing page URL. For instance, if a user visits domain.com/services/personal-insurance-denver, the identified subfolder would be “services.” |
Creating your first performance reports
1. Leads source reports
Enrich your knowledge of where your leads originate by examining detailed lead reports that present practical information.
Start the process by determining which channels are producing the most leads by organizing your leads by channel.
Following that, focus on a single channel, like Organic Search, and sort your organic leads according to individual campaigns to determine which campaign draws in the highest number of leads.
The last phase in evaluating a specific campaign's effectiveness is to categorize the leads according to their keywords and advertising channels using reports labeled “Number of leads by keyword” and “Number of leads by advertisement.”
2. Sales source reports
Now that you have identified the advertisements and keywords that are producing the highest number of leads, you must consider whether this information leads to a rise in your revenue.
By implementing a CRM for your Wufoo leads, you can effectively isolate leads that became paid customers and create detailed sales reports by channel, source, landing page, etc., and if you don't have a CRM, consider using GoHighLevel.
Imagine the following scenario:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After launching your advertising campaigns on Google and Facebook, the first analysis of "Leads by Channel" showed that Paid Social ads generated more leads than Paid Search ads.
After several weeks of analysis, tracking the conversion of leads into paying customers revealed that the Paid Search channel was more effective at generating revenue, despite having fewer leads than the Paid Social channel, leading the decision to increase investment in the Paid Search strategy.
