You’re generating leads from Google Ads but don’t know which campaign generated each one. With LeadSources, you can attribute each lead to the specific Google Ads campaign, keyword, and ad that generated it.
Your current Google Ads/Google analytics setup leaves you guessing about lead sources and campaign performance.
Every Google Ads lead comes with complete source tracking and customer journey insights.
Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact Google Ads campaign, keyword, and ad that generated it.
Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.
Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.
Create your LeadSources account with just your email.
Watch lead attribution data flow into your dashboard automatically.
LeadSources tracks the source of your Google Ads leads for the following form builders
Google Ads only reports aggregate lead counts at the campaign, ad or keyword level — it does not provide data linking individual leads to the exact campaign, ad, or keyword that produced them.
LeadSources captures detailed source data for each session a lead had with your website, including channel, source, Google Ads campaign, ad, and keyword (via UTM parameters), device, OS, browser and full page path.
When a form is submitted, that data is attached to the lead so you know exactly where it came from.
With lead-level data, you can:
If no UTM parameters are present, LeadSources can still attribute the lead by using the referrer information (e.g. the referring site or search engine) — so you still get source data even without UTM tags:
