How to track YouTube ad parameters in Microsoft Dynamics CRM

Watch lead source tracking in action

You’re running Reddit ads and sending leads into Microsoft Dynamics CRM, but you can’t identify which ad generated each lead.

Without accurate tracking, you risk spending across multiple Reddit campaigns without knowing which ones deliver real results.

This guide walks you through a method to link every lead directly to the Reddit campaign, ad group, and ad that generated it.

Capture Reddit ad UTM parameters in Microsoft Dynamics CRM

LeadSources is a marketing attribution software that captures the UTM parameters behind every lead you generate.

When a visitor converts, LeadSources automatically extracts the ad UTM parameters from the URL and pushes them into Microsoft Dynamics CRM.

  • Channel & source automatic attribution
  • UTM parameters: Campaign, term, and content
  • Pages visited
  • Device data

LeadSources isn’t limited to Reddit ads, it tracks all marketing channels, including PPC, SEO, social, PR, and email campaigns.

Thanks to its robust attribution engine, LeadSources delivers precise lead tracking:

  • No UTM parameter is lost, even in complex customer journeys
  • Attribution persists across subdomains

Lead Profile #2847

Converted
Channel: Paid Search
Source: google
Campaign: lead-gen-q4-2024
Term: lead tracking software
Content: ad-variant-b
Page Path: /landing/demo → /pricing → /signup
Device: Desktop
OS: macOS
Browser: Chrome 119
   

Imagine a user visits your site from a Reddit ad but leaves without completing your form.

Months later, the same user returns via organic search on Google and submits the form.

LeadSources captures every previous session and provides a complete lead source report, tracking the full journey from the initial click to the final conversion.

By mapping the entire lead journey, you gain a clear view of how each marketing channel contributes to your lead generation.

This visibility makes it possible to calculate the exact ROI for every channel involved in the conversion.

Day 1 Facebook Ad
Day 3 Google Search
Day 7 Email Click
Day 10 Direct Visit
   

How to track Reddit ad UTM parameters in Microsoft Dynamics CRM

Step 1: Enter your website URL

Sign up to LeadSources (we offer a 14-day free trial).

Enter the URL of the website you want to track. 

Step 1 Add your website URL

Step 2: Install the tracking code

Copy and paste your LeadSources tracking code into the <head> section of your website.

Step 2 Install the tracking code​

Step 3: Connect your form with LeadSources

Connect your form in one click with our native integrations.

Select the form you want to track.

LeadSources will start tracking the Reddit ad UTM parameters for every lead you generate.

Step 3 Connect Typeform with LeadSources

Step 4: Send the Reddit ad UTM parameters to Microsoft Dynamics CRM

You can send to Microsoft Dynamics CRM the following Reddit ad UTM parameters for each lead:

  • UTM_campaign
  • UTM_term
  • UTM_content
LeadSources

Frequently asked questions

Is LeadSources compatible with Microsoft Dynamics CRM?

Yes. You can send Reddit ad UTM parameters to Microsoft Dynamics CRM using LeadSources:

  1. Add hidden fields to your form for each last-click data you want to send to Microsoft Dynamics CRM.
  2. Create the equivalent custom fields in Microsoft Dynamics CRM and send your form data to Microsoft Dynamics CRM.

LeadSources collects the following Reddit ad UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):

  • UTM_campaign
  • UTM_term
  • UTM_content

Besides the UTM parameters, the following lead source data is also appended to each lead: 

  • Channel
  • Source
  • Device
  • OS
  • Browser

This data is available in your LeadSources dashboard.

You can send the following last-touch attribution data to Microsoft Dynamics CRM:

  • Channel
  • Source
  • UTM parameters: campaign, term, and content
  • Entry page

As multi-touch attribution software, LeadSources tracks Reddit ad UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.

From there, you can send the last-touch attribution data (including Reddit ad UTM parameters) in Microsoft Dynamics CRM.

Ready to uncover what Reddit ads drive your leads?

Start your free trial today and track the full source of every lead throughout their journey.