Lead attribution software

LeadSources is a lead attribution software that attributes each lead to the exact channels that contributed to its generation in order to understand which campaigns actually convert.

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Marketing teams use LeadSources to make smarter decisions

Why LeadSources for lead attribution?

Before LeadSources

The Attribution Black Box

Your current form setup leaves you guessing about lead sources and campaign performance.

  • Unknown lead sources: All submissions look the same in your form builder
  • Wasted ad spend: Can't identify which campaigns actually convert
  • Missing touchpoints: No visibility into the customer journey before conversion
  • Poor optimization: Making budget decisions based on incomplete data
With LeadSources

Complete Attribution Clarity

Every form submission comes with complete source tracking and customer journey insights.

  • Precise source tracking: Know exactly which channel, ad, device (and more) drove each lead
  • Optimized campaigns: Double down on high-converting channels, pause low performers
  • Full customer journeys: See every touchpoint that influenced the conversion decision
  • Data-driven growth: Scale winning campaigns with confidence and proven ROI
   

Powerful lead attribution software

LeadDNA - Deep Lead Source Tracking

Every lead that submits your form comes with a rich profile of 9 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.

Lead Profile #2847

Converted
Channel: Paid Search
Source: google
Campaign: lead-gen-q4-2024
Term: lead tracking software
Content: ad-variant-b
Page Path: /landing/demo → /pricing → /signup
Device: Desktop
OS: macOS
Browser: Chrome 119
   
Day 1 Facebook Ad → Landing Page
Day 3 Google Search → Pricing Page
Day 7 Email Click → Demo Request
Day 10 Direct Visit → Conversion
   

LeadPath - Full-Funnel Customer Journey

Record the complete path each lead takes across multiple sessions before conversion. From first click to final form submission, see every touchpoint that influenced their decision.

A lead attribution software that integrates with your tech stack

Connect LeadSources to your form builder in seconds with our native API connections.

Built for data-driven teams

Trusted by marketers, agencies, and founders who rely on a robust lead attribution software to understand every interaction driving conversions.

Marketers

Prove ROI of campaigns across the entire customer journey and optimise every stage of the conversion path.

Founders

Make smarter budget decisions by understanding which channels contribute to your growth.

   

Set up in 2 minutes

Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.

Processing
1

Sign Up Free

Create your LeadSources account (we offer a 14-day free trial).

30 seconds
Connecting
2

Connect Your Forms

One-click connection through our native API integrations.

1 minute
Active
3

Start Tracking

Watch lead attribution data flow into your dashboard automatically.

Instant
   

Frequently asked questions

What is lead attribution?

A lead attribution software is a tool that helps businesses understand where their leads come from; that is, which marketing channels, campaigns, ads, or touchpoints are responsible for generating and converting leads.

It tells you which channels and events deserve credit for bringing new customers.

LeadSources provides the following lead attribution data for each lead you generate:

  • Channel
  • Source
  • UTM parameters: campaign, term, and content
  • Page path: all the pages visited
  • Device
  • OS
  • Browser

LeadSources tracks all of this data for each session the lead has with your website — from the moment they first click on your site until the form submission.

LeadSources is a server-side lead attribution tool, meaning every lead is attributed to its source regardless of page redirections, ad blockers, or other JavaScript blockers.

This ensures robust lead attribution across all channels: PPC ads, AI tools, SEO, social (organic and paid), emailing, direct, etc.