Top 7 Hyros alternatives and competitors for 2026

Don’t let difficult onboarding, poor support, and rigid contracts slow down your marketing attribution. Explore Hyros alternatives that are easier to use, faster to set up, and give your team lead-level insights from day one.

Hyros alternatives

Why you might want a Hyros alternative

According to G2 reviews and the competitive analysis below, the main reasons companies look for a Hyros alternative are the difficult onboarding, poor customer support, and limited ease of use, integration, and implementation. Many users report being locked into long-term contracts and experiencing ongoing billing issues, which adds friction to an already complex setup.

Additionally, organizations increasingly seek flexible, transparent, and user-friendly solutions that allow them to track advertising ROI effectively without dealing with rigid contract terms or unresponsive support teams.

These alternatives focus on simplicity, reliable tracking, and fast onboarding, enabling marketing teams to gain accurate insights, optimize campaigns efficiently, and avoid the frustration and roadblocks that many Hyros users encounter.

More in this comparison article:

Best Hyros alternatives and competitors: comparison table

Hyros LeadSources Dreamdata Ruler Analytics WhatConverts Cometly HockeyStack HubSpot Marketing Hub
Attribution
Display source of each lead Yes Yes Yes Yes Yes Yes Yes Yes
Channel attribution Yes Yes Yes Yes No Yes Yes Yes
Source attribution Yes Yes Yes No Yes Yes Yes Yes
Campaign data attribution Yes Yes Yes Yes Yes Yes Yes Yes
Device attribution Yes Yes Yes No Yes No No No
OS attribution Yes Yes Yes No Yes No No No
Browser attribution Yes Yes Yes No Yes No No No
Multi-touch attribution Yes Yes Yes Yes Yes Yes Yes Yes
User journey attribution Yes Yes Yes Yes Yes Yes Yes Yes
Integrations
Send attribution data into CRM Yes Yes Yes Yes Yes Yes Yes Yes
Form builder integration Yes Yes Yes Yes Yes Yes Yes Yes
Pricing
Starting price $230/mo $48/mo $750/mo £199/mo $160/mo $199/mo $599/mo $3,600/mo
Usage $20k revenue 100 leads/mo 10,000 users/mo 5000 visits/mo 300 leads $10k ad spend 10,000 users/mo 10,000 contacts
Equivalent lead usage ~ 200 leads/mo 100 leads/mo ~ 200 leads/mo ~100 leads/mo 300 leads/mo ~ 100 leads/mo ~ 200 leads/mo N/A
Free trial No Yes Yes No Yes Yes Yes Yes
Minimum contract duration 12 months 1 month ? 12 months 1 month ? ? 1 month
Onboarding
Self-serve onboarding No Yes Yes No Yes No No Yes
Support
Live chat Yes Yes Yes Yes Yes Yes Yes Yes
Email Yes Yes Yes Yes Yes Yes Yes Yes
Video call Yes Yes Yes Yes Yes Yes Yes Yes

Top alternatives and competitors to Hyros: Deep dive

Explore the leading Hyros alternatives and competitors to discover the best marketing attribution solution for your business.

1. LeadSources

LeadSources

LeadSources is a lead-level, multi-touch attribution platform that captures and displays the source of every lead across their entire customer journey.

Each lead record includes a full attribution dataset — channel, source, UTM parameters (campaign, term, content), device, operating system, browser — plus the exact page path history for every session.

LeadSources removes fragmented reporting and gives marketing and sales teams a single source of truth for campaign performance and lead origin.

Why choose LeadSources over Hyros?

LeadSources addresses common Hyros pain points by offering transparent, flexible tracking without locking users into long-term contracts. Unlike Hyros, which requires a 12-month minimum commitment, LeadSources lets teams start and scale at their own pace.

With pricing starting at just $48 per month compared to Hyros’ $230, and self-serve onboarding that gets teams up and running quickly, LeadSources provides a more cost-effective, predictable, and low-risk solution. Teams can gain actionable insights faster, track every lead accurately, and optimize campaigns without unnecessary friction.

Key features

  • Channel, source and UTM (campaign/term/content) attribution at lead level
  • Device, OS and browser attribution for every lead.
  • True multi-touch attribution and user-journey tracking (full session paths)
  • Native integrations and API access to connect with form builders
  • Sends complete attribution data into CRMs (mapped to contact/company records)
  • Works with popular form builders and custom forms to collect form responses
  • Self-serve onboarding for quick setup and activation

Best for

B2B businesses that rely on multiple lead channels and longer sales cycles and need accurate, lead-level attribution to optimise their ROI.

Pricing

Starting at $48/month (includes 100 leads / month).
Free trial available.

2. Dreamdata

Dreamdata

Dreamdata is a multi-touch attribution platform designed to connect advertising data, customer journeys, and revenue in a single reporting layer. It focuses on unifying marketing and sales data to show how channels, campaigns, and touchpoints contribute to pipeline and revenue over time, with a strong emphasis on B2B attribution.

Key features

  • Displays the source of each lead or account across marketing touchpoints
  • Channel, source, and campaign attribution tied to ads and marketing activities
  • Multi-touch attribution models to analyze how multiple interactions influence conversions
  • User journey tracking across sessions and channels
  • Sends attribution data into connected CRMs to link marketing activity with pipeline and revenue
  • Self-serve onboarding with guided setup and configuration

Best for

B2B marketing teams looking to analyze multi-touch attribution across campaigns and revenue, particularly those operating account-based or pipeline-focused strategies.

Pricing

Starting at $750/month, including up to 10,000 users per month.
Free trial available.

3. WhatConverts

WhatConverts
WhatConverts is a lead tracking and attribution platform that captures form submissions, phone calls, and chat interactions, then links each lead to its marketing source, campaign, keyword, and landing page. It provides a consolidated view of how visitors convert across multiple touchpoints, from first visit through final conversion.

Key features

  • Source and campaign attribution for calls, chats, and form submissions.
  • Device, operating system, and browser data captured at the lead level
  • User journey tracking showing visits, pages viewed, and interactions prior to conversion
  • Multi-session tracking to connect repeat visits before a lead converts
  • Sends attribution data into connected CRMs for follow-up and reporting
  • Integrates with popular form builders and supports custom form tracking
  • Self-serve onboarding for fast setup and activation

Best for

Businesses with relatively simple customer journeys that generate leads through multiple mediums such as phone calls, live chat, and web forms.

Pricing

Starting at $160/month for 300 leads per month (for the features shown in the comparison table).

4. Cometly

Cometly

Cometly is a multi-touch attribution software built to track customer interactions across the full marketing journey and assign conversion credit across multiple touchpoints. It focuses on connecting ad spend with conversions, helping teams understand which campaigns and channels influence results.

Key features

  • Displays the source of each lead and conversion
  • Channel, source, and campaign attribution for marketing performance analysis
  • Multi-touch attribution models to measure the impact of multiple interactions
  • User journey tracking to visualize touchpoints leading to conversion
  • Sends attribution data into connected CRMs for downstream reporting
  • Integrations with form builders to capture lead data

Best for

Marketing teams running paid advertising campaigns who want clearer visibility into how ad spend contributes to conversions across multiple touchpoints.

Pricing

Starting at $199/month for up to $10,000 in tracked ad spend.
Free trial available. Assisted onboarding.

5. HockeyStack

HockeyStack is a revenue and marketing analytics platform that unifies customer touchpoints and campaign data to reveal how your marketing and sales activities contribute to conversions and revenue.
It connects website behavior, CRM data, campaigns, and user journeys to provide multi‑touch attribution and deep customer journey insights.

Key features

  • Displays the source of each lead and maps every identifiable touchpoint across the customer journey (first touch through conversion)
  • Channel, source, and campaign attribution by tracking marketing interactions and campaign metadata
  • Multi‑touch attribution to measure how different touchpoints influence conversions across the funnel
  • User journey tracking that visualizes interactions from initial engagement to conversion, including ad interactions and content engagement
  • Ability to sync attribution and journey signals into CRMs (e.g., Salesforce, HubSpot) at the account level, surfacing engagement flags directly in CRM workflows
  • Integrations across CRM systems and other marketing tools, enabling unified analytics and campaign performance insights
  • Supports tracking of form submissions and other touchpoints through integrations, allowing the platform to capture customer event data tied to leads and journeys

Best for

Mid‑sized to enterprise B2B businesses seeking comprehensive multi‑touch attribution and revenue analytics, especially those focused on connecting campaigns and user behavior with pipeline and closed/won revenue.

Pricing

Starting at $599/mo for up to 10,000 users/mo.
Free trial available.

6. HubSpot Marketing Hub

Hubspot Marketing Hub

HubSpot Marketing Hub provides marketing attribution through first-touch reporting, giving insights into which channels and campaigns generate leads.

As part of the Marketing Hub Enterprise tier, it tracks lead sources, campaign data, and user interactions, while linking all marketing activity directly into the HubSpot CRM.

Key features

  • Displays the source of each lead
  • Channel, source, and campaign attribution for marketing campaigns
  • Multi-touch attribution available within the reporting suite
  • Tracks user journeys across emails, landing pages, and campaigns
  • Sends attribution data directly into HubSpot CRM for full visibility
  • Integrates with HubSpot forms and popular third-party form builders
  • Self-serve onboarding with guided tutorials and resources

Best for

Enterprise organisations that already use HubSpot and want integrated marketing attribution without purchasing a specialized tool.

Pricing

Starting at $3,600 / month for up to 10,000 contacts.
Free trial available. Self-serve onboarding.

7. Ruler Analytics

Ruler Analytics

Ruler Analytics is a multi-touch attribution software designed to connect marketing activity to leads, opportunities, and revenue. It captures marketing touchpoints across the buyer journey and ties them back to individual leads, helping teams understand how channels and campaigns contribute to conversions and sales outcomes.

The platform tracks leads generated through web forms, phone calls, and live chat, and applies multi-touch attribution models to link marketing interactions with pipeline and revenue data. Ruler Analytics also pushes attribution data into CRMs, allowing sales and marketing teams to view lead sources and revenue impact directly within their existing workflows.

Key features

  • Displays the source of each lead and tracks marketing interactions across multiple touchpoints
  • Channel and campaign attribution to identify which marketing efforts drive leads and revenue
  • Multi-touch attribution modeling to measure the influence of different interactions throughout the funnel
  • User journey tracking that maps lead interactions from first touch through conversion
  • Ability to send attribution data into CRMs, linking leads, opportunities, and revenue
  • Integrations with form builders, live chat tools, and call tracking systems to capture lead data from multiple channels

Best for

Businesses that generate leads through web forms, live chat, or phone calls and want to connect marketing performance directly to opportunities and revenue.

Pricing

Starting at £199/month for up to 5,000 visits/month.
No free trial is available, and plans require a 12-month minimum contract.
Assisted onboarding is included, with support via live chat, email, and video call.

Advantages of using LeadSources as alternative to Hyros

LeadDNA - Deep Lead Source Tracking

Every lead that submits your form comes with a rich profile of 9 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.

Lead Profile #2847

Converted
Channel: Paid Search
Source: google
Campaign: lead-gen-q4-2024
Term: lead tracking software
Content: ad-variant-b
Page Path: /landing/demo → /pricing → /signup
Device: Desktop
OS: macOS
Browser: Chrome 119
   

LeadPath - Full-Funnel Customer Journey

Record the complete path each lead takes across multiple sessions before conversion. From first ad click to final form submission, see every touchpoint that influenced their decision.

Day 1 Facebook Ad → Landing Page
Day 3 Google Search → Pricing Page
Day 7 Email Click → Demo Request
Day 10 Direct Visit → Conversion
   

Fast self-serve onboarding

Connect LeadSources to your form with our simple 3-step process. No technical skills required.

Step 1 Add your website URL

1. Enter your website URL

Enter the URL of the website you want to track.

Step 3 Connect Typeform with LeadSources

2. Install the tracking code

Copy and paste your LeadSources tracking code into the <head> section of your website.

Step 3 Connect Typeform with LeadSources

3. Connect your form with LeadSources

Connect your form in one click with our native integrations.

Trusted by marketing and growth managers

Bijoy Thangaraj

⭐⭐⭐⭐⭐
LeadSources is a smart and well-built tool for anyone serious about understanding where their leads come from.

Manuel Segnana

⭐⭐⭐⭐⭐
I can now double down on the sources that truly bring results. Highly recommended for founders, marketers, and anyone serious about growth!

Mark Okiki

⭐⭐⭐⭐⭐
Brings me closer to my Lead sources

Ready to uncover what drives your leads?

Start your free trial today and see the complete picture of your customer journey

Frequently asked questions

What is the best alternative to Hyros?

LeadSources is a top alternative to Hyros, designed for teams that want flexible contracts, lower pricing, and faster self-serve onboarding.

LeadSources removes the long-term commitments, difficult setup, and poor support often associated with Hyros, making it easier to track advertising ROI, gain actionable insights, and optimize marketing campaigns without unnecessary friction.

LeadSources captures the source of each lead, including channel, source, campaign data, device, OS, and browser, giving you complete visibility into every touchpoint throughout the customer journey.

LeadSources pricing starts at $48/month for 100 leads, with a 14-day free trial and no minimum contract duration. Pricing is based on actual leads tracked, making it easy to scale without surprises.

Hyros, by comparison, starts at $230/month to track $20k in revenue, requires a 12-month minimum contract, and doesn’t offer a free trial.

This makes LeadSources a more cost-effective, flexible, and lower-risk option for teams focused on accurate lead-level attribution and actionable insights.

Compare LeadSources with other marketing attribution softwares

When evaluating marketing attribution tools, there are many options beyond Hyros. Discover why LeadSources is a standout choice for accurate, actionable lead-level tracking.

Disclaimer: The information provided on this page is intended for general informational purposes only. While we strive to ensure accuracy, features, pricing, and offerings of the providers analysed may change over time. We recommend verifying details directly with each provider before making any purchasing or business decisions. This comparison is not an endorsement of any particular product and is meant to help you evaluate alternatives based on publicly available information.

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