Don’t let escalating costs, data overload, and complex features slow down your marketing attribution. Choose a HubSpot Marketing Hub alternative that’s more affordable, focused on actionable insights, and easier to scale as you grow.
According to G2 reviews and the competitive analysis below, the primary reasons to explore a HubSpot Marketing Hub alternative are the steep and rapidly escalating pricing as contact lists grow, overwhelming data complexity that makes insights difficult to extract, and frequent platform updates that are hard to keep up with.
Additionally, organizations need more focused attribution tools, better alignment with B2C workflows, more integrations with existing systems, and cost-effective solutions that scale affordably for smaller companies.
This focus on simplicity, targeted attribution, and predictable pricing makes these alternatives compelling, allowing teams to gain actionable marketing insights faster, track leads accurately without data overload, and optimize campaigns affordably as they grow.
More in this comparison article:
| Dreamdata | LeadSources | Hyros | WhatConverts | Cometly | HockeyStack | HubSpot Marketing Hub | Ruler Analytics | |
|---|---|---|---|---|---|---|---|---|
| Attribution | ||||||||
| Display source of each lead | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Channel attribution | Yes | Yes | Yes | No | Yes | Yes | Yes | Yes |
| Source attribution | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No |
| Campaign data attribution | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Device attribution | Yes | Yes | Yes | Yes | No | No | No | No |
| OS attribution | Yes | Yes | Yes | Yes | No | No | No | No |
| Browser attribution | Yes | Yes | Yes | Yes | No | No | No | No |
| Multi-touch attribution | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| User journey attribution | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Integrations | ||||||||
| Send attribution data into CRM | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Form builder integration | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Pricing | ||||||||
| Starting price | $750/mo | $48/mo | $230/mo | $160/mo | $199/mo | $599/mo | $3,600/mo | £199/mo |
| Usage | 10,000 users/mo | 250 leads/mo | $20k revenue | 300 leads | $10k ad spent | 10,000 users/mo | 10,000 contacts | 5000 visits/mo |
| Equivalent lead usage | ~ 200 leads/mo | 100 leads/mo | ~ 200 leads/mo | 300 leads/mo | ~ 100 leads/mo | ~ 200 leads/mo | N/A | ~100 leads/mo |
| Free trial | Yes | Yes | No | Yes | Yes | Yes | Yes | No |
| Minimum contract duration | ? | 1 month | 12 months | 1 month | ? | ? | 1 month | 12 months |
| Onboarding | ||||||||
| Self-serve onboarding | Yes | Yes | No | Yes | No | No | Yes | No |
| Support | ||||||||
| Live chat | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | |
| Video call | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Explore the leading HubSpot Marketing Hub alternatives and competitors to discover the best marketing attribution solution for your business.
LeadSources is a lead-level, multi-touch attribution platform that captures and displays the source of every lead across their entire customer journey.
Each lead record includes a full attribution dataset — channel, source, UTM parameters (campaign, term, content), device, operating system, browser — plus the exact page path history for every session.
LeadSources removes fragmented reporting and gives marketing and sales teams a single source of truth for campaign performance and lead origin.
LeadSources addresses common HubSpot Marketing Hub pain points, including rapidly escalating costs as contact lists grow, overwhelming data complexity, and missing attribution capabilities.
Unlike HubSpot Marketing Hub, LeadSources tracks complete attribution for every lead, including device, OS, and browser.
At $48/month for 100 tracked leads versus HubSpot’s $3,600/month for 10,000 stored contacts, LeadSources offers dramatically more affordable, predictable lead-based pricing, making it easier to start small, scale affordably, and gain clear attribution insights without data overload or steep costs.
B2B businesses that rely on multiple lead channels and longer sales cycles and need accurate, lead-level attribution to optimise their ROI.
Starting at $48/month (includes 100 leads / month).
Free trial available.
Dreamdata is a multi-touch attribution platform designed to connect advertising data, customer journeys, and revenue in a single reporting layer. It focuses on unifying marketing and sales data to show how channels, campaigns, and touchpoints contribute to pipeline and revenue over time, with a strong emphasis on B2B attribution.
B2B marketing teams looking to analyze multi-touch attribution across campaigns and revenue, particularly those operating account-based or pipeline-focused strategies.
Starting at $750/month, including up to 10,000 users per month.
Free trial available.
Businesses heavily invested in paid advertising that want to connect ad spend to leads and revenue, particularly in performance-driven marketing environments.
Starting at $230/month, based on $20,000 in tracked revenue.
Minimum 12-month commitment required.
Businesses with relatively simple customer journeys that generate leads through multiple mediums such as phone calls, live chat, and web forms.
Starting at $160/month for 300 leads per month (for the features shown in the comparison table).
Cometly is a multi-touch attribution software built to track customer interactions across the full marketing journey and assign conversion credit across multiple touchpoints. It focuses on connecting ad spend with conversions, helping teams understand which campaigns and channels influence results.
Marketing teams running paid advertising campaigns who want clearer visibility into how ad spend contributes to conversions across multiple touchpoints.
Starting at $199/month for up to $10,000 in tracked ad spend.
Free trial available. Assisted onboarding.
HockeyStack is a revenue and marketing analytics platform that unifies customer touchpoints and campaign data to reveal how your marketing and sales activities contribute to conversions and revenue.
It connects website behavior, CRM data, campaigns, and user journeys to provide multi‑touch attribution and deep customer journey insights.
Mid‑sized to enterprise B2B businesses seeking comprehensive multi‑touch attribution and revenue analytics, especially those focused on connecting campaigns and user behavior with pipeline and closed/won revenue.
Starting at $599/mo for up to 10,000 users/mo.
Free trial available.
Ruler Analytics is a multi-touch attribution software designed to connect marketing activity to leads, opportunities, and revenue. It captures marketing touchpoints across the buyer journey and ties them back to individual leads, helping teams understand how channels and campaigns contribute to conversions and sales outcomes.
The platform tracks leads generated through web forms, phone calls, and live chat, and applies multi-touch attribution models to link marketing interactions with pipeline and revenue data. Ruler Analytics also pushes attribution data into CRMs, allowing sales and marketing teams to view lead sources and revenue impact directly within their existing workflows.
Businesses that generate leads through web forms, live chat, or phone calls and want to connect marketing performance directly to opportunities and revenue.
Starting at £199/month for up to 5,000 visits/month.
No free trial is available, and plans require a 12-month minimum contract.
Assisted onboarding is included, with support via live chat, email, and video call.
Every lead that submits your form comes with a rich profile of 9 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.
Record the complete path each lead takes across multiple sessions before conversion. From first ad click to final form submission, see every touchpoint that influenced their decision.
Connect LeadSources to your form with our simple 3-step process. No technical skills required.
1. Enter your website URL
Enter the URL of the website you want to track.
2. Install the tracking code
Copy and paste your LeadSources tracking code into the <head> section of your website.
3. Connect your form with LeadSources
Connect your form in one click with our native integrations.
⭐⭐⭐⭐⭐
LeadSources is a smart and well-built tool for anyone serious about understanding where their leads come from.
⭐⭐⭐⭐⭐
I can now double down on the sources that truly bring results. Highly recommended for founders, marketers, and anyone serious about growth!
⭐⭐⭐⭐⭐
Brings me closer to my Lead sources
Start your free trial today and see the complete picture of your customer journey
LeadSources is a top alternative to HubSpot Marketing Hub, addressing rapidly escalating costs, overwhelming data complexity, and missing attribution capabilities.
LeadSources offers complete lead-level attribution, predictable lead-based pricing starting at $48/month, and focused insights without data overload, making it dramatically more affordable and actionable for marketing teams.
LeadSources captures the source of each lead, including channel, source, campaign data, device, OS, and browser, giving you complete visibility into every touchpoint throughout the customer journey.
LeadSources charges $48/month for 100 leads attributed (with a 14-day free trial), with pricing based on actual leads tracked rather than contacts stored.
HubSpot Marketing Hub starts at $3,600/month for 10,000 contacts stored, with costs escalating rapidly as your contact list grows, making budgeting unpredictable.
This makes LeadSources a dramatically more affordable, predictable, and lower-risk option for teams focused on lead-level attribution, allowing you to start small and scale without steep costs or paying for stored contacts you may never convert.
When evaluating marketing attribution tools, there are many options beyond HubSpot Marketing Hub. Discover why LeadSources is a standout choice for accurate, actionable lead-level tracking.
Disclaimer: The information provided on this page is intended for general informational purposes only. While we strive to ensure accuracy, features, pricing, and offerings of the providers analysed may change over time. We recommend verifying details directly with each provider before making any purchasing or business decisions. This comparison is not an endorsement of any particular product and is meant to help you evaluate alternatives based on publicly available information.
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