Running LinkedIn ads without proper tracking and insight into which ad generates your leads, sales, and revenue can significantly limit your marketing effectiveness.
While it’s evident how many leads each LinkedIn ad generated overall, you lack the tools to analyze this data at the individual lead level.
In the absence of this information, you are unable to identify which LinkedIn ad contributed to the leads that converted into customers, restricting your capacity to optimize your spending.
Leadsources provides the solution to this challenge.
Leadsources captures your LinkedIn ads data, including campaign, audience, and ad details, at the lead level for accurate tracking.
You can store detailed LinkedIn ad data, such as campaign, audience, and ad information, for each lead directly within Webflow.
Reports such as “Ads that generated the most leads” will help you determine which ads to promote or discontinue.
Let’s explore this further!
Capture LinkedIn ads in Webflow
Step 1: Add Leadsources in the head tag of your website
Sign up to Leadsources.io, and benefit from our 14-day free trial.
Insert the Leadsources tracking code into the head tag of your website.
No code is necessary, follow this easy step-by-step guide.
Step 2: Add the UTM parameters to your LinkedIn campaigns
Include the appropriate UTM parameters for tracking in all your LinkedIn ads, such as campaign, audience, ad, and more.
To illustrate this, you may use the following UTM parameters in the links of your LinkedIn ads:
- UTM_source
- UTM_campaign
- UTM_term
- UTM_content
Remember, even in the absence of UTM parameters, Leadsources tracks lead source data, such as channel, landing page, and landing page subfolder, providing a comprehensive view of your leads at the individual level.
Step 3: Add the hidden fields in Webflow
When a user submits your Webflow form, Leadsources automatically populates the hidden fields with LinkedIn ads data, including campaign, audience, and ad details.
Consult our comprehensive guide on integrating hidden fields in Webflow to complete your setup successfully.
Leadsources captures and saves the LinkedIn ads data directly in your Webflow form (see Step 4 for additional details).
Step 4: Capture the LinkedIn ads data in Webflow
Whenever a visitor clicks on your LinkedIn ad and lands on your website, Leadsources captures LinkedIn ad data, including campaign, ad set, audience, and ad details.
Leadsources immediately adds the LinkedIn ads data to the hidden fields of your Webflow form.
With each form submission, the LinkedIn ads data, along with the form responses, is sent to the Webflow submissions page for every lead generated.
How does Leadsources work?
By adding the Leadsources tracking code to your site’s head tag, LinkedIn ads data (campaign, audience, ad, etc.) is continuously captured with each visitor’s arrival.
Once collected, the LinkedIn ads data is stored in the hidden fields of your Webflow form.
Leadsources will handle the collection of visitor data, including the following information:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
By using this, you can retain visibility into crucial lead source details, even when UTM parameters cannot be applied, as is commonly the case with organic traffic sources such as:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
While most tools depend on UTM parameters to capture lead information, Leadsources can track your lead source even without them.
As a result, unlike other tools, Leadsources can track lead data from all available channels:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
This helps you consolidate and track all lead source data in one central location.
How to run performance reports
With your LinkedIn ads data now in Webflow, you can create performance reports such as:
- Leads per campaign
- Leads per Ad set
- Leads per audience
- Leads per ad
- Etc.
This allows you to make better decisions regarding your LinkedIn budget.
Let’s examine the different categories of reports you can generate.
1. Lead performance reports
Reports can be generated to showcase the volume of leads produced through:
- Channel
- Campaign
- Ad set
- Audience
- Ad
- Landing page
- Landing page subfolder
Example #1
You can extract data from campaigns across various channels (SEO, Social Paid, Email, etc.) and generate a report titled “Leads by Channel.”
Example #2
Once you’ve identified the leading channel (e.g., LinkedIn ads), you can concentrate on it to evaluate the number of leads generated by each campaign.
Example #3
You can then identify the campaign generating the most leads and investigate which LinkedIn audience, campaign, or ad is responsible for these results.
2. Sales performance report
Identifying high-performing LinkedIn ads and audiences facilitates improved resource allocation. However, what steps are taken to ensure these leads result in higher sales and revenue?
Using a CRM like GoHighLevel enables you to map the journey from lead to customer, allowing you to create accurate sales reports based on your LinkedIn ads data (campaign, ad, audience, etc.).
Take a look at this example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Upon analyzing the metrics in the “Leads by Channel” report, it became clear that LinkedIn’s Social Paid ads generated more leads than Search Paid ads.
By assessing the sales and revenue metrics from your CRM, you discovered that the Search Paid channel delivered better revenue outcomes with fewer leads than the Social Paid channel, indicating the need for increased investment in the Search Paid budget.
You can also create reports that measure the impact of specific campaigns on revenue generation:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by content (aka. ad)
- Sales and revenue by term (aka. audience)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder