Are your LinkedIn ads running, but you're not sure which ones are delivering leads, sales, and revenue?
You likely know the total leads from each LinkedIn ad, but you can't analyze them at the lead level.
As a result, you're unable to determine which LinkedIn ad turned leads into customers, so you can't optimize your budget.
Leadsources offers a solution for this issue.
Leadsources solves this problem, by capturing your LinkedIn ads data (campaign, audience, ad, etc.) down to the lead level.
You are able to store LinkedIn ad data, including campaign, audience, and ad for every lead, in Formsite.
You can then generate reports, for example, "Ads that generated the most leads," to determine which ad to continue or stop.
Let’s dive deep into it!
Capture LinkedIn ads in Formsite
Step 1: Add Leadsources in the head tag of your website
Sign up to Leadsources.io, and benefit from our 14-day free trial.
Add the Leadsources tracking code within the head tag of your website.
No code is necessary, follow this easy step-by-step guide.
Step 2: Add the UTM parameters to your LinkedIn campaigns
Place the UTM parameters you want to track in every LinkedIn ad (campaign, audience, ad, etc.).
Example: Include these UTM parameters in your LinkedIn ads links:
- UTM_source
- UTM_campaign
- UTM_term
- UTM_content
Be aware that Leadsources captures lead source data, including channel, landing page, and landing page subfolder, even when UTM parameters are not used, for a comprehensive view of your leads source at the lead level.
Step 3: Add the hidden fields in Formsite
When a user completes your Formsite form, Leadsources updates the hidden fields with the LinkedIn ads data (campaign, audience, ad, etc.).
Follow our detailed guide to incorporate hidden fields in Formsite to complete your setup.
Leadsources saves the LinkedIn ads data directly in your Formsite form at this stage (see Step 4).
Step 4: Capture the LinkedIn ads data in Formsite
When someone clicks on your LinkedIn ad and lands on your website, Leadsources gathers LinkedIn ad data (campaign, ad set, audience, ad, etc.).
The LinkedIn ads data is directly inserted into the hidden fields of your Formsite form by Leadsources.
Upon submission of the form, the LinkedIn ads data, along with the responses from the form, is sent to the Formsite submissions page for each lead generated.
How does Leadsources work?
Placing the Leadsources tracking code in the head tag of your site lets you capture LinkedIn ads data (campaign, audience, ad, etc.) each time a visitor comes to your website.
The LinkedIn ads data is then saved within the hidden fields of your Formsite form.
Leadsources will acquire the following visitor data:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
This permits you to observe essential lead source details even when UTM parameters cannot be used, such as when your traffic originates from organic sources like:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
While most tools rely on UTM parameters to capture lead data, Leadsources remains effective even in the absence of UTM parameters, facilitating robust tracking of your lead source.
Thus, unlike other tools, Leadsources collects lead data from every channel:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
This allows you to keep track of and centralize all lead source data into a unified location.
How to run performance reports
Now that your LinkedIn ads data is captured in Formsite , you can compile performance reports such as:
- Leads per campaign
- Leads per Ad set
- Leads per audience
- Leads per ad
- Etc.
This facilitates better decision-making about your LinkedIn budget.
Let’s investigate the various reports you can create.
1. Lead performance reports
Reports can be compiled to show the total leads generated from:
- Channel
- Campaign
- Ad set
- Audience
- Ad
- Landing page
- Landing page subfolder
Example #1
You can download data from campaigns in various channels (SEO, Social Paid, Email, etc.) and prepare a report labeled "Leads by Channel."
Example #2
After identifying the best-performing channel (e.g., LinkedIn ads), you can focus on it to check the number of leads from each specific campaign.
Example #3
After discovering the campaign with the highest lead count, you can dive into which specific LinkedIn audience, campaign, or ad is behind these leads.
2. Sales performance report
Discovering the LinkedIn ads and audiences responsible for generating the highest leads is advantageous. But does this suggest that these leads also impact your sales and revenue?
By integrating your Formsite data with a CRM (like GoHighLevel), you can discover which leads turned into paying customers, making it possible to create sales reports from your LinkedIn ads data (campaign, ad, audience, etc.).
Look at this example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Upon assessing the advertising campaigns on Google and LinkedIn, the initial "Leads by Channel" report showed that LinkedIn's Social Paid ads generated more leads compared to Search Paid ads.
After analyzing your sales and revenue data from the CRM export, you realized that the Search Paid channel brought in more revenue with fewer leads than the Social Paid channel, suggesting a possible need to increase the Search Paid budget.
In addition, you are able to generate a range of reports that analyze sales and revenue performance in detail:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by content (aka. ad)
- Sales and revenue by term (aka. audience)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
