Are you utilizing FormSite to generate leads, but unsure of their origin?
This simple way will help you find out where your leads come from in FormSite.
With this data, you can improve your marketing plan by concentrating on the sources that bring in the most leads, sales, and revenue.
Let's begin!
How to track the source of lead in FormSite
1. How LeadSources tracks the source of your leads?
Leadsources is a simple tool that tracks the source of your leads. Once added to your website, it tracks up to 7 lead source data for each lead you generate.
Leadsources uses cookies and UTM parameters to collect visitor information when they visit your website.
It collects key lead source details such as channel, source, campaign, keyword, and content, along with the landing page and subfolder.
When a form is submitted, the lead's contact information (such as name and email) along with the source data gathered by Leadsources (including channel and source) are automatically transmitted to FormSite.
2. How to track the source of your leads in FormSite
Here are three steps to follow:
- Start by registering for Leadsources.io.
- Place the Leadsources tracking code within the head tag of your website—refer to this step-by-step guide.
- Include hidden fields in your FormSite forms. Check out our step-by-step guide.
You are now prepared to track the source of your leads in FormSite 🎯
This data will appear in your submission records, along with the lead's personal information, such as name and email.
This method enables tracking lead sources for the following data at the lead level:
- Channel
- Source
- Campaign
- Term
- Content
- Landing Page
- Landing Page Subfolder
This information will be available in your FormSite submission records, along with the lead's details, such as name and email.
How to analyze the lead source data
What data is tracked in FormSite?
Leadsources captures 7 pieces of lead source data for each lead:
| Lead source data | Definition |
| Channel | Leadsources categorizes your traffic into 10 channels: Paid Search, Organic Search, Email Campaigns, Paid Social, Organic Social, Referrals, Direct Traffic, Affiliates, Display Ads, and Other. |
| Source | It identifies the specific source or platform that led visitors to your site. For example, within the “Organic Social” channel, sources could include TikTok, LinkedIn, etc. |
| Campaign | Refers to the specific name of the marketing campaign. This is especially useful if you're managing multiple campaigns, allowing you to identify exactly which campaign is generating your leads. |
| Term | Highlights the specific keyword that a campaign is targeting. For instance, with a Google Ads campaign named “Search campaign for health insurance,” Leadsources sorts your leads based on the targeted keywords, such as “Health insurance in New York,” “Health insurance in Miami,” etc. |
| Content | Describes the exact part of your advertisement that the audience engaged with. |
| Landing Page | The URL where the lead initially arrived, for example, domain.com/services/house-insurance-miami. |
| Landing Page Subfolder | Clarifies the specific subfolder of the landing page URL for more detailed tracking. For instance, if a lead lands on domain.com/services/house-insurance-miami, “services” is the subfolder that is tracked. |
Creating your first performance reports
1. Leads source reports
Enhance your marketing strategies with a detailed analysis of lead source information.
Begin by organizing your leads according to channel (Search Paid, Email Marketing, etc.) to identify the most effective channels for attracting leads.
Next, examine leads by campaign within specific channels such as Paid Search (Google Ads) to identify the most effective lead acquisition campaign.
To measure the effectiveness of a campaign, generate in-depth reports, such as "Volume of leads by keyword" and "Volume of leads by advertisement." For example, an American law firm can gain valuable insights from a report that presents:
2. Sales source reports
You now have a clear understanding of which channels, campaigns, and keywords are responsible for driving the most leads. However, it is essential to determine whether these leads contribute to an increase in revenue.
Utilizing a CRM to manage leads generated from FormSite enables you to track which leads successfully converted into paying customers and generate sales reports by channel, source, landing page, and more.
If you are not currently utilizing a CRM, it may be worth exploring GoHighLevel’s free trial.
Consider this example:
| Channels | Search Paid (Google Ads) | Social Paid (Facebook Business) |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Our analysis of the "Leads by Channel" report from your Google and Facebook ad campaigns shows that Paid Social ads performed better than Paid Search ads in generating leads.
After analyzing which leads turned into paying customers, it was found that Paid Search was more effective in generating revenue despite having fewer leads. As a result, the advertising budget was shifted towards Paid Search.
