Do you have leads flowing in, but lack insight into their source?
Discovering your lead sources in GoHighLevel becomes simple with this method.
This approach allows for a more focused strategy, enhancing your potential for leads, sales, and revenue.
Time to dive deep!
How to track the source of lead in GoHighLevel
1. How LeadSources collects the lead source data
Leadsources makes it easier to identify where your leads originate. After you add it to your website, it tracks up to 7 lead sources for every lead acquired.
Each visit to your website is tracked by Leadsources using cookies and UTM parameters to gather visitor data.
It effectively compiles key lead source data like channel, source, campaign, keyword, the content they engaged with, and the landing page, along with the landing page subfolder.
Once the form is submitted, the lead’s contact details (including email and name) are sent to GoHighLevel, in addition to the source data collected by Leadsources (channel, source, etc.).
2. How LeadSources passes the lead source data into GoHighLevel
Start your journey with 3 simple steps:
- Sign up at Leadsources.io today.
- Add the Leadsources tracking code to your website—refer to the guide for clarity.
- Include hidden fields in your GoHighLevel form to gather lead source data—refer to this article for guidance.
You’re all set to analyze where your leads originate! 🎉
After a visitor completes a form on GoHighLevel, Leadsources populates the hidden fields with necessary lead source details:
- Channel
- Source
- Campaign
- Term
- Content
- Landing page
- Landing page subfolder
This information will be visible in your submission records, in addition to the lead’s personal details (like name and email).
This technique ensures clear identification of lead sources at the individual lead level.
How to analyze the lead source data
What data is tracked in GoHighLevel?
With LeadSources, you can track 7 unique data types for each lead in detail:
| Lead source data | Definition |
| Channel | LeadSources sorts your leads according to traffic type into 10 specific channels: Paid Search, Organic Search, Email Campaigns, Paid Social, Organic Social, Referrals, Direct Traffic, Affiliates, Display Advertising, and Other. |
| Source | Identifies the specific source or platform responsible for attracting visitors to your content. For instance, within "Organic Social," the source could be LinkedIn, Instagram, etc. |
| Campaign | Clarifies the name of the marketing campaign you’re analyzing. For instance, if you have various display advertising campaigns, you can identify the exact campaign generating leads. |
| Term | The keyword that a campaign aims to optimize. For example, in a Google Ads campaign named “Search campaign personal insurance,” LeadSources.io will arrange your leads according to targeted keywords like “Personal insurance in Chicago,” “Personal insurance in Denver,” etc. |
| Content | The exact part of your advertisement that generated interactions. |
| Landing Page | The precise URL of the landing page where the lead expressed interest. For example, domain.com/services/personal-insurance-denver. |
| Landing Page Subfolder | The tracked subfolder of the landing page URL that is crucial for analysis. For example, if a lead arrives at domain.com/services/personal-insurance-denver, the monitored subfolder is “services.” |
Creating your first performance reports
1. Leads source reports
Deepen your knowledge of where your leads come from by investigating comprehensive lead reports that provide meaningful insights.
Focus on discovering the channels that are most effective in generating leads by arranging your leads by channel.
Subsequently, direct your focus toward one channel, such as Organic Search, and categorize your organic leads according to specific campaigns to gain insights into which campaign is the most successful in attracting leads.
The final step in reviewing a specific campaign's effectiveness is to segment the leads according to their keywords and advertising channels in reports named “Number of leads by keyword” and “Number of leads by advertisement.”
2. Sales source reports
You are now equipped with information about which advertisements and keywords are attracting leads; however, does this lead to a boost in revenue?
Managing GoHighLevel leads with a CRM allows you to distinguish leads that became paid customers and create detailed sales reports by channel, source, landing page, etc., and if you don’t have a CRM, GoHighLevel is a great option.
Let's have a look at the following illustration:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Following the launch of your advertising campaigns on Google and Facebook, it was evident from the initial "Leads by Channel" report that Paid Social ads attracted more leads compared to Paid Search ads.
Weeks into the analysis of lead conversions to paying customers, it was clear that the Paid Search channel was more successful in driving revenue, even though it produced fewer leads than the Paid Social channel, leading to a decision to boost investment in the Paid Search strategy.
