Attribute each lead to the channels and marketing campaigns that contributed to its acquisition.
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Marketing teams use LeadSources to make smarter decisions
Every lead that submits your form is attributed to a marketing channel and includes a full report of the marketing campaign that generated it (giving your sales and marketing teams a clear view of each lead’s precise source).
Record the complete path each lead takes across multiple sessions before conversion. From the first ad click to the final form submission.
See every touchpoint that influenced their decision and attribute the sale to the channels and path that impacts your revenue.
Trusted by marketers, agencies, and founders who demand precise marketing attribution data
Prove ROI with precise attribution and optimize campaigns based on real customer journey
Deliver transparent reporting to clients with detailed lead source data and conversion paths.
Make data-driven decisions about your marketing spend and understand what truly drives growth.
Connect LeadSources to your form builder in seconds with our native API connections. Visualize the marketing attribution and journey of every lead in your dashboard.
Marketing attribution refers to the process of determining which marketing channels, campaigns and user-touchpoints contributed to acquiring each lead, and assigning credit accordingly so you can measure what’s really driving results.
LeadSources captures all the essential information to understand the origin and context of a lead, including:
This allows you to see exactly where each lead came from and how they interacted with your site before submitting a form.
Yes. LeadSources uses multi-touch attribution, meaning it tracks every interaction a lead has with your website or marketing campaigns (from the first click to the final conversion).
This provides a full view of the lead’s journey, so you can see which channels and touchpoints contributed most to conversions.
LeadSources automatically captures all UTM parameters from your links, including:
utm_campaign (campaign name)
utm_term (keywords)utm_content (ad variation or content)
These parameters are stored with each lead and used to attribute leads accurately to the correct campaigns and channels, even if the lead interacts with multiple campaigns before converting.
LeadSources provides native integrations with all popular form builders. You can find the complete list in our integrations page.
Additionally, LeadSources supports custom HTML forms via script integration.
Start your free trial today with a precise marketing attribution software.