10 Best Last-Touch Attribution Tools

What is last-touch attribution?

Last-touch attribution is a simple approach that assigns all credit for a lead or sale to the final marketing touchpoint before conversion.

Customers often interact with multiple channels, but last-touch attribution focuses on the last action that led directly to the conversion.

For example, a customer might discover your business on LinkedIn, read more on ChatGPT, and finally click on Google Ads to complete a purchase. Last-touch attribution would give 100% of the credit to Google Ads, highlighting the channel that directly drove the conversion.

Benefits of last-touch attribution

Last-touch attribution offers simplicity and clarity by focusing only on the final channel that drove a conversion.

Using the same example: Click from LinkedIn → Visit from ChatGPT → Click on Google Ads → Lead/sale.

The ROI would be calculated as:

• LinkedIn: ROI = 0
• ChatGPT: ROI = 0
• Google Ads: ROI = X

While this method ignores the influence of early-stage touchpoints like LinkedIn and ChatGPT (as opposed to multi-touch attribution), it allows marketers to quickly identify which channels are directly driving conversions.

Last-touch attribution is particularly useful for campaigns where the final action is the main indicator of success, such as direct response ads or short sales funnels.

10 best last-touch attribution tools

1. LeadSources

LeadSources is a last-touch attribution software that identifies the final marketing touchpoint that drove each lead.

It stands out as a top last-touch attribution solution, providing detailed insights on the channel, source, UTM parameters (campaign, term, content), device, OS, and browser associated with the last touch. LeadSources also captures the pages visited during the session that led to lead generation.

By consolidating data from multiple sources, LeadSources eliminates fragmented reporting and delivers a clear, single source of truth for understanding which channels directly drive results.

Features:

• Last-touch attribution across all channels
• Captures detailed lead data: source, UTM parameters (campaign, term, and content), page paths, device, OS, and browser
• Native integrations with popular form builders
• Send lead source data to your CRM

Best for: LeadSources is ideal for B2B service businesses that want to track which final touchpoint drives conversions and optimize ad spend for immediate results.

Pricing: Starting at $48/month

2. Ruler Analytics

Ruler Analytics is a last-touch attribution tool that assigns each lead to the final marketing channel that drove its conversion, linking every lead directly to revenue.

Features:

• Last-touch and multi-touch attribution modeling
• Revenue and opportunity attribution
• Track lead data for conversions from web forms, calls, and live chat

Best for: Businesses that generate leads via forms, live chat, or phone calls and want to clearly connect the final marketing interaction to revenue outcomes.

3. Dreamdata

Dreamdata links your ad campaigns, final conversion touchpoints, and revenue to give a clear picture of which marketing activities directly drive results.

Features:

• Last-touch tracking: Identify the exact touchpoint that led to conversions.
• Performance attribution: See which channels generate the most immediate impact.
• Audience building: Segment audiences based on last-touch interactions.
• AI insights: Leverage AI to spot patterns in last-touch conversions.
• Revenue analytics: Measure revenue tied to each final touch.

Best for: B2B businesses looking to pinpoint which channels drive direct conversions and revenue.

Pricing: Free tier available; paid plans start at $750/month.

4. Hyros

Hyros is a campaign attribution tool for e-commerce brands offering last-touch attribution and ad tracking features.

Features:

• Last-touch revenue attribution
• Full ad-platform tracking
• LTV monitoring for conversions

Best for: Businesses with substantial ad spend that want clear insights into which channels directly drive sales and conversions.

Pricing: Starting at $230/month (with annual plan)

5. Triple Whale

Triple Whale is a last-touch attribution platform designed for e-commerce brands that want clear visibility into the final interactions driving conversions. It combines robust ecommerce tracking with behavioral insights to help teams understand which channels close the sale.

Features:

• Last-touch attribution
• Multi-touch attribution options
• Behavioral analytics
• Proprietary pixel for precise tracking
• Signals-based insights
• AI assistant
• Custom event tracking
• Audience creation tools

Best for: DTC e-commerce companies focused on identifying the channels that directly trigger conversions and needing reliable last-touch performance reporting.

Pricing: Offers a free plan, with paid subscriptions starting at $149/month.

6. Cometly

Cometly is a last-touch attribution platform built to identify the final interaction in the customer journey and assign full conversion credit to the last touchpoint.

Features:

• Tracks user behavior across devices, domains, and advertising platforms to pinpoint the final converting action
• Server-side tracking for more reliable last-touch data collection
• AI-driven ad manager to optimize campaigns based on the channels that close conversions

Best for: SaaS, e-commerce, and agency teams that want clear visibility into the channels responsible for final conversions and need straightforward insights to guide budget allocation.

Pricing: Cometly offers custom pricing. You’ll need to contact their sales team to receive a personalized quote.

7. LeadsRx

LeadsRx is a last-touch attribution platform designed to identify which final interaction (across both online and offline channels) directly drives conversions and revenue.

Features: It offers last-touch attribution reporting, tracking for web, TV, radio, podcasts, and OTT campaigns, and supports integration with inbound calls, point-of-sale activity, and other offline conversion events.

Best for: Marketing teams and agencies that manage a wide mix of channels and want a clear view of which touchpoints ultimately close the conversion.

Pricing: Pricing details are provided by the LeadsRx sales team upon request.

8. Rockerbox

Rockerbox helps businesses understand which final marketing touchpoint drives their conversions and revenue by focusing on last-touch attribution, incrementality testing, and streamlined measurement.

The platform identifies the last interaction a user has—across both digital and offline channels—before completing a conversion. By tying that last touch directly to business outcomes, marketers gain a clear view of the channel that ultimately pushed users to take action.

Features:

• Last-touch attribution across all channels
• Support for additional attribution models
• Cross-device and cross-channel tracking
• Conversion path breakdown
• Integrations with data warehouses and BI platforms

Best for: Brands of all sizes that want a straightforward way to identify which channels directly drive conversions, especially those running multi-channel campaigns.

Pricing: Available upon request.

9. HubSpot Marketing Hub

HubSpot Marketing Hub provides last-touch attribution as part of its advanced marketing reporting capabilities. Available in Marketing Hub Enterprise (or higher-tier plans).

Features:

• Last-touch and multi-touch attribution models
• Contact, deal, and revenue attribution reporting
• Best for: Enterprise organizations already using HubSpot, looking to track which channels drive final conversions without investing in a dedicated attribution tool

Best for: Enterprise organisations already using HubSpot, who want to track which channels directly drive conversions without investing in a separate attribution tool.

Pricing: $3,600 per month

10. ThoughtMetric

ThoughtMetric provides last-touch attribution for e-commerce and DTC brands. It focuses on the final interaction that leads to a conversion, helping you identify which marketing touchpoints directly drive sales.

Features:

• Last-touch conversion attribution
• Customer journey visualization with emphasis on final touchpoints
• Campaign and creative performance analysis at the product level
• Lifetime value (LTV) tracking and post‑purchase surveys to enrich insights
• Integrates with major e‑commerce platforms

Best for: E‑commerce and DTC brands with straightforward customer journeys who want to understand which final interactions convert, optimize ad spend, and get a clear view of ROI from campaigns that drive the sale.

Pricing: Plans start at US $99/month for stores with up to 50,000 pageviews per month

How to choose the last-touch attribution tool that fits your needs

Consider your business type: B2B companies may still benefit from understanding the last-touch channel for each account, while e-commerce brands often prioritize tracking the final conversion point to quickly optimize ad spend.

Decide on key metrics: Identify what counts as a “last-touch” in your funnel. This could be a click, a form submission, a call, or another final action before conversion.

Attribution model: Most last-touch tools also offer first-touch and multi-touch attribution models. Make sure the platform accurately captures the touchpoints that you are interested in.

Integration with your stack: Make sure the tool connects with your CRM, ad platforms, CMS, and other systems to capture the last touch accurately.

Pricing and scalability: Compare costs relative to your traffic and number of conversions. Some tools charge per conversion or lead, while others offer tiered plans.

Testing first: Use demos or trial periods to validate that the tool tracks last-touch interactions correctly and provides clear insights for decision-making.

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