Last-touch attribution software

Discover which channel truly closes the deal for each lead

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Marketing teams use LeadSources to make smarter decisions

Last-touch attribution software

When a visitor converts as a lead, LeadSources captures the final touchpoint in their journey, letting marketers attribute each lead to the last interaction with your website.

Day 1 Facebook Ad
Day 3 Google Search
Day 7 Email Click
Day 10 Direct Visit
   

Deep lead source tracking​

Each lead that submits your form includes a complete last-touch report, providing sales and marketing teams clear insight into what channel, campaign, search term, and interactions influenced the conversion.

Lead Profile #2847

Converted
Channel: Paid Search
Source: google
Campaign: lead-gen-q4-2024
Term: lead tracking software
Content: ad-variant-b
Page Path: /landing/demo → /pricing → /signup
Device: Desktop
OS: macOS
Browser: Chrome 119
   

A last-touch attribution software that integrates with your tech stack

LeadSources connects with your form builder in seconds with our native integrations.
Visualize the first touch attribution in your LeadSources dashboard.

Built for data-driven teams

Trusted by marketers, agencies, and founders who demand precise last-touch attribution data

Marketers

Prove ROI of campaigns that close conversions and optimize bottom-of-funnel performance.

Founders

Make smarter budget decisions by investing in channels that actually close leads.

   

Frequently asked questions

What is last-touch attribution?

Last-touch attribution assigns all the credit to the last marketing channel that brought the lead. For example, the last ad click, email, or referral that directly led to their submission.

LeadSources attributes each lead to the last interaction in their journey and provides the following data:

  • Channel
  • Source
  • UTM parameters: campaign, term, and content
  • Page path: all pages visited during the last session
  • Device
  • OS
  • Browser

Yes. LeadSources also supports first-touch and multi-touch attribution. You can view all models from the LeadSources dashboard.

Ready to attribute your revenue to your leads?

Start your free trial today with accurate last-touch attribution software.