First-touch attribution software

Discover which channel truly starts the conversion journey of each lead.

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Marketing teams use LeadSources to make smarter decisions

First-touch attribution software

Whenever you receive a lead, LeadSources provide extracts the first-touch from the whole customer journey, allowing marketers to attribute each lead to the the channel, campaign, search term, ad creative, etc. that drove the lead into your journey.

Day 1 Facebook Ad
Day 3 Google Search
Day 7 Email Click
Day 10 Direct Visit
   

Deep lead source tracking

Every lead that submits your form comes with a full (first-touch) lead source report, giving your sales and marketing teams a clear view of each lead’s precise first-touch marketing data.

Lead Profile #2847

Converted
Channel: Paid Search
Source: google
Campaign: lead-gen-q4-2024
Term: lead tracking software
Content: ad-variant-b
Page Path: /landing/demo → /pricing → /signup
Device: Desktop
OS: macOS
Browser: Chrome 119
   

A first-touch attribution software that integrates with your tech stack

LeadSources connects with your form builder in seconds with our native integrations.
Visualize the first-touch attribution in your LeadSources dashboard.

Built for data-driven teams

Trusted by marketers, agencies, and founders who demand precise marketing attribution data

Marketers

Prove ROI of campaigns that kick off the journey and optimise early-stage conversion paths.

Founders

Make smarter budget decisions by investing in channels that initiate growth, not just finish it.

   

Frequently asked questions

What is first-touch attribution?

First-touch attribution assigns credit to the marketing interaction that first brought a lead into your funnel. For example, the first ad click, organic search or referral that triggered their initial visit or form submission.

LeadSources attributes each lead generated to the first click, and provides the following attribution data:

  • Channel
  • Source
  • UTM parameters: campaign, term, and content
  • Page path: all the pages visited during that first session
  • Device
  • OS
  • Browser

Yes. LeadSources also supports last-touch and multi-touch attribution. You can view all models from the LeadSources dashboard.

Ready to attribute your revenue to your leads?

Start your free trial today with a precise first-touch attribution software.