10 Best Last-Touch Attribution Tools
What is last-touch attribution? Last-touch attribution is a simple approach that assigns all credit for a lead or sale to the final marketing touchpoint before conversion. Customers often interact with multiple channels, but last-touch attribution focuses on the last action that led directly to the conversion. For example, a customer might discover your business on […]
11 Best First-Touch Attribution Tools
What is first-touch attribution? First-touch attribution is the practice of assigning credit for a lead or sale to the first marketing channel a customer interacted with. In a customer journey, people often engage with multiple touchpoints before converting. For instance, someone might first see your brand on LinkedIn, then read more on ChatGPT, and finally […]