Channel Attribution

Know exactly which channel drives every lead

LeadSources attributes each lead to its marketing channel.

New Lead 0
Contacted 5
Won 2

How it works

Every lead, attributed to its channel

LeadSources uses a mix of data sources to attribute each lead to the marketing channel that generated it. It works for both organic and paid channels, whether you use UTM parameters or not. No lead goes unattributed.

Automatic detection

LeadSources identifies the channel behind every lead, regardless of the channel (paid vs. organic). You don't need to tag everything for attribution to work.

10 supported channels

Every lead is automatically attributed to one of 10 marketing channels: organic search, paid search, organic social, paid social, referral, direct, email, AI chat, affiliate, and display.

100% lead coverage

Most attribution tools leave gaps. LeadSources doesn't. By combining multiple data sources every single lead is attributed to a channel. No unknowns, no "direct/none," no missing data.

Revenue Attribution

Tie revenue back to the channel that earned it

Attribution shouldn’t stop at the lead, it should follow the money.

1
Channel data flows into your CRM LeadSources sends the channel data of every lead directly into your CRM. No manual entry, no spreadsheets — it's automatic from the moment a lead submits a form.
2
Revenue gets tied to its source When that lead moves through your pipeline and becomes a paying customer, the revenue is automatically tied back to the channel that generated it.
3
Answer questions that used to be impossible How much revenue did organic search generate this quarter? Is paid social producing leads that actually close? Which channel has the highest ROI — not in clicks, but in dollars?
Revenue by Channel Synced to CRM
Lead Channel Stage Revenue
SM
Sarah Mitchell
Paid Search
Won
$8,400
JC
James Carter
Organic Search
Won
$12,200
MG
Maria Gonzalez
Paid Social
Won
$5,750
DK
David Kim
Email
Won
$9,800

Integrations

Works with the form builder you already use

LeadSources connects to your form builder in minutes with native integrations.

What Our Customers Say

Trusted by marketers who need to know what’s working

Elizabeth Lowman

Elizabeth Lowman

Head of Marketing at IOU Financial

With LeadSources, our qualified lead rate for paid search increased by 49%, and our ROAS increased from 3x to 11x, allowing us to invest more strategically in campaigns that actually drive revenue.

Manuel Segnana

Manuel Segnana

Co-founder of DressCode Agency

I can now double down on the sources that truly bring results. Highly recommended for founders, marketers, and anyone serious about growth!

Stop guessing. Start attributing.

Book a 20-minute strategy call to discover how LeadSources can tie revenue back to the channel that earned it.