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UTM Tracking

Know which campaign, keyword, and ad generates revenue.

LeadSources captures the UTM parameters of every lead.

yoursite.com/landing-page?utm_campaign=brand-q4&utm_term=keyword-b&utm_content=text-ad-v2
Visitor journey
UTMs stored
Lead created
SM
Sarah Mitchell
campaign —
term —
content —
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Before LeadSources
  • UTM parameters disappear the moment a visitor navigates beyond your landing page
  • A lead submits a form and you have no idea which campaign or keyword brought them in
  • You report on campaign performance using clicks and conversions, not revenue
  • Budget decisions are based on which campaigns generate the most leads, not the most revenue
With LeadSources
  • UTM parameters are stored from the first page visit, even if the visitor browses 10 pages before converting
  • Every lead arrives with the campaign, term, and content that generated it
  • You report on revenue per campaign, per keyword, per ad
  • Budget decisions are backed by which campaigns actually generate paying customers

How it works

UTMs that stick, from landing page to closed deal

Most tools lose UTM data the moment a visitor clicks to another page. LeadSources stores it. When a visitor lands on your site from a paid campaign, LeadSources captures the campaign, term, and content parameters and holds onto them, no matter how many pages the visitor browses before submitting a form.

UTMs that don't disappear

When a visitor lands on your site from a campaign URL, LeadSources captures the UTM parameters immediately. If that visitor navigates to your pricing page, reads a case study, and then fills out a form three pages later, the original UTMs are still attached. No data lost.

UTMs captured automatically

Every lead is tagged with three UTM parameters: campaign (which campaign brought them), term (which keyword they searched, or which audience was targeted), and content (which specific ad they clicked). This gives you granular visibility into what's working at every level of your paid strategy.

Available in your CRM

UTM data is visible on your LeadSources dashboard for every lead. You can also send it directly to your CRM, so when your sales team closes a deal, the campaign, keyword, and ad that generated that customer are already sitting in the CRM record. No manual tagging required.

Revenue Attribution

From UTM to revenue, fully connected

1
UTM data flows into your CRM LeadSources sends the campaign, term, and content of every lead directly into your CRM. The data is there before your sales team even picks up the phone.
2
Revenue gets tied to its source When that lead closes as a paying customer, the revenue is automatically matched back to the campaign, keyword, and ad that generated it.
3
Prove ROAS with real numbers Walk into budget meetings with data that shows exactly how much revenue each campaign produced — not how many clicks it got. Prove ROAS to leadership, to clients, or to yourself.
Revenue by Campaign Synced to CRM
Lead Campaign Term Content Revenue
SM
Sarah Mitchell
brand-q4-search leadsources pricing responsive-text-v2 $8,400
JC
James Carter
retargeting-demo — carousel-testimonial $12,200
MG
Maria Gonzalez
fb-lookalike — video-case-study $5,750
DK
David Kim
google-nonbrand utm tracking tool search-ad-features $9,800
Total revenue attributed $36,150

Integrations

Works with the form builder you already use

LeadSources connects to your form builder in minutes with native integrations.

WPForms

Native API

Typeform

Native API

Jotform

Native API

Gravity Forms

Native API

Cognito Forms

Native API

Ninja Forms

Native API

Webflow

Native API
   

See all integrations

What Our Customers Say

Trusted by marketers who need to know what’s working

Elizabeth Lowman

Elizabeth Lowman

Head of Marketing at IOU Financial

With LeadSources, our qualified lead rate for paid search increased by 49%, and our ROAS increased from 3x to 11x, allowing us to invest more strategically in campaigns that actually drive revenue.

Manuel Segnana

Manuel Segnana

Co-founder of DressCode Agency

I can now double down on the sources that truly bring results. Highly recommended for founders, marketers, and anyone serious about growth!

Start tracking UTMs that actually stick

Book a 20-minute strategy call to discover how LeadSources can track your UTM parameters.

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