Search Engine Marketing for B2B: Why AI Killed Your SEM Strategy
AI just rewrote the rules of search engine marketing for B2B, and if you haven’t rewritten your SEM strategy, you’re already behind. In 12 months, 80% of your buyers moved vendor research from Google to ChatGPT. They’re building shortlists in Perplexity, getting answers from AI overviews, and making decisions before they ever see your ad. Traffic […]