Alternative to GA connector

by Marc-Antoine Thiriat

Track the source of your leads (free trial)

Considering an alternative to GA Connector? When considering marketing attribution software, two prominent options stand out: GAConnector and Leadsources.

Both aim to provide insights into where your leads, sales, and revenue come from. However, they offer different technologies, features, and pricing structures that suit various business needs.

In this article, we’ll compare Leadsources as an alternative to GA Connector.

GA Connector overview

GA Connector captures data about your leads via your form for both first click and last click: channel, source, medium, referrer, term, campaign, content, landing page, as well as Google Analytics data.

GA Connector’s other functionality is to import sales data from your CRM into Google Analytics. It allows you to understand which channel your revenue is coming from.

This integration allows businesses to monitor the ROI of their marketing channels.

Pricing starts at $97/month.

Leadsources overview

Leadsources captures data for each lead generated on your website: channel, source, campaign, term, content, landing page, and landing page subfolder.

The lead source data is stored on the submission page of your form, alongside the lead’s details: name, email, etc.

By connecting your form to a CRM, you can send the leads (together with their source data) into your CRM, where you can track which leads converted into a paid client.

You can then export this data and know which channel, source, etc. generated the sale, and how much revenue each channel, source, etc. has generated.

With Leadsources, you can start tracking the source of your leads at a lower price point of $49/month.