How to capture lead source in Forminator

How to capture lead source in Forminator

Have you been collecting leads through Forminator and wondered where they came from?

This guide will assist you in determining the source of your leads through Forminator.

I will also demonstrate how to leverage lead source data to judiciously distribute your marketing budget.

Dive in with us.

How to track the source of lead in Forminator

1. How LeadSources collects the lead source data

Visitors browser records specific details in cookies, such as the referral site, the first page they arrived at, the keywords they used, and so on.

LeadSources collects this information, organizes it, and incorporates it into your Forminator forms as hidden fields.

While completing a Forminator form, visitors input their basic information (like name, email, etc.) into the form’s visible sections. Concurrently, discreetly adds data about the lead’s origin in the form as hidden fields (such as channel, source, etc.).

Upon submission, Forminator stores this rich lead source data along with the individual’s responses. As a result, you can view the origin of the lead in conjunction with their personal information in one consolidated Forminator entry.

2. How LeadSources passes the lead source data into Forminator

Register at and implement the supplied script on your website. Review our detailed guide.

Next, integrate hidden fields into your Forminator form.

If a visitor submits a form on your site, LeadSources injects the following lead source information into the hidden fields:

  • Channel
  • Source
  • Campaign
  • Term
  • Content
  • Landing Page
  • Landing Page Subfolder

Upon submission, these hidden fields provide rich data regarding the lead’s origin, which is displayed in the submission logs along with personal information (such as name and email).

How to analyze the lead source data

What data is tracked in Forminator?

LeadSources captures 7 data points for each lead, detailed as follows:

  1. Channel: Defines the nature of the traffic. LeadSources segments your leads into 10 distinct categories, including Paid Search, Organic Search, Email Campaigns, Paid Social, Organic Social, Referrals, Direct Traffic, Affiliates, Display Advertising, and Other UTM-tags.
  2. Source: Specifies the particular source or platform that directed the visitors to your site. For example, within “Organic Social”, the source might be platforms like Facebook, Instagram, etc.
  3. Campaign: The specific name of the marketing initiative. For instance, when you manage various campaigns on Google Ads, this allows you to determine which specific campaign brought in your leads.
  4. Term: Focuses on the keyword that was targeted by a particular campaign. Say you launch a Google Ads campaign named “Search campaign for corporate lawyers”, LeadSources will organize your leads based on the targeted keyword, such as “Corporate lawyer in New York”, “Corporate lawyer in Miami”, etc.
  5. Content: Defines the exact part of your ad that was clicked on.
  6. Landing Page: The URL of the landing page where the lead first landed, for example,
  7. Landing Page Subfolder: Identifies the specific subfolder of the landing page URL, for more detailed tracking. For instance, if a visitor arrives at, the tracked subfolder would be “services”.

How to create performance reports?

Leads source reports

Assess your lead generation channels to determine which are most productive.

Leads by channel report

You can then analyze your Google Ads leads by individual campaigns to discover which one is most effective in attracting leads, such as Paid Search (also known as Google Ads).

For a deeper analysis of a campaign’s success, segment the leads with detailed reports, such as “Total leads by keyword ”

Leads by keyword report

Sales source reports

Are your leads boosting your revenue?

Integrating your Forminator responses with a CRM system, such as GoHighLevel, enables you to produce detailed reports centered on sales impact.

Imagine the following example:

ChannelsSearch PaidSocial Paid
Average order value$150$100

You started advertising on Google and Facebook. Using the “Leads by Channel” analysis, it became apparent that Paid Social led to more leads in volume than Paid Search.

Yet, as the campaign progressed, leveraging your CRM to monitor which leads transformed into actual sales uncovered that Paid Search was more profitable, yielding higher revenue from a lower volume of leads.

Start tracking the source of your leads for free

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