Are you using Forminator for lead generation but unsure about where the leads are coming from?
This simple way will help you understand the origin of your leads in Forminator.
With this information, you can boost your marketing strategy by emphasizing the sources that lead to the highest leads, sales, and revenue.
Let’s get started!
How to track the source of lead in Forminator
1. How LeadSources tracks the source of your leads?
Leadsources is a practical tool designed to track your lead sources. Once added to your website, it tracks up to 7 lead source data for each lead you generate.
Leadsources integrates cookies and UTM parameters to record visitor information whenever they enter your website.
The tool retrieves important lead source specifics such as channel, source, campaign, keyword, and content, along with the landing page and subfolder.
When a form is submitted, the lead's contact information (including name and email) and the source data obtained from Leadsources (such as channel and source) are immediately sent to Forminator.
2. How to track the source of your leads in Forminator
Follow these 3 steps:
- The first step is to register on Leadsources.io.
- Follow this step-by-step guide to insert the Leadsources tracking code into the head tag of your website.
- Incorporate hidden fields into your forms on Forminator. Check out our step-by-step guide to learn how.
You are now ready to successfully track the source of your leads in Forminator 🎯
This information will be recorded in your submission logs, alongside the lead's personal details, like name and email.
This strategy allows for effective tracking of lead sources for the following data at the lead level:
- Channel
- Source
- Campaign
- Term
- Content
- Landing Page
- Landing Page Subfolder
You can find this information in your Forminator submission records, alongside the lead's details, such as name and email.
How to analyze the lead source data
What data is tracked in Forminator?
Leadsources captures 7 specific lead source data metrics for each lead:
| Lead source data | Definition |
| Channel | Leadsources identifies 10 channels for your traffic: Paid Search, Organic Search, Email Campaigns, Paid Social, Organic Social, Referrals, Direct Traffic, Affiliates, Display Ads, and Other. |
| Source | It determines the specific source or platform that resulted in visitors coming to your site. For example, within the “Organic Social” channel, sources could include TikTok, LinkedIn, etc. |
| Campaign | Refers to the particular name associated with the marketing campaign. This is especially significant if you're running a variety of campaigns, allowing you to determine exactly which one is generating leads. |
| Term | Underlines the specific keyword targeted by a particular campaign. For instance, in a Google Ads campaign titled “Search campaign for health insurance,” Leadsources sorts your leads by targeted keywords, such as “Health insurance in New York,” “Health insurance in Miami,” etc. |
| Content | Explains the specific feature of your advertisement that the audience chose to interact with. |
| Landing Page | The original URL that the lead accessed first, for instance, domain.com/services/house-insurance-miami. |
| Landing Page Subfolder | Clarifies the specific subfolder of the landing page URL for more detailed tracking. For instance, if a lead lands on domain.com/services/house-insurance-miami, “services” is the subfolder that is tracked. |
Creating your first performance reports
1. Leads source reports
Enhance your marketing activities by utilizing a clear analysis of lead source data.
Begin by grouping your leads by channel (Search Paid, Email Marketing, etc.) to identify the channels that are the most efficient in attracting leads.
Finally, assess leads by campaign in specific channels like Paid Search (Google Ads) to identify which campaign delivers the best results in lead acquisition.
To assess the effectiveness of a campaign, produce detailed reports such as "Volume of leads by keyword" and "Volume of leads by advertisement." For example, an American law firm can gain valuable insights from a report that presents:
2. Sales source reports
You have insights into the channels, campaigns, and keywords that are bringing in the most leads. Yet, the important question remains: do these leads increase overall revenue?
By utilizing a CRM to manage leads generated from Forminator, you can easily identify leads that have converted into paying customers and generate sales reports by channel, source, landing page, and more.
If you are not using a CRM right now, consider the opportunity to try GoHighLevel’s free trial.
Imagine the following example:
| Channels | Search Paid (Google Ads) | Social Paid (Facebook Business) |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Based on our analysis of the "Leads by Channel" report from your Google and Facebook ad campaigns, it is evident that Paid Social ads outperformed Paid Search ads in terms of generating leads.
In conclusion, after careful analysis, the advertising budget was shifted towards Paid Search to maximize revenue generation. As a result, we allocated more resources on Paid Search campaigns.
