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Lead tracking software

LeadSources is a lead tracking software that tracks the source and the journey of each lead in order to assign revenue back to the channels and events that matter. 

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Marketing teams use LeadSources to make smarter decisions

Why LeadSources for lead tracking?

Before LeadSources

The attribution black box

Your current form setup leaves you guessing about lead sources and campaign performance.

  • Unknown lead sources: All submissions look the same in form
  • Wasted ad spend: Can't identify which campaigns actually convert
  • Missing touchpoints: No visibility into the customer journey before conversion
  • Poor optimization: Making budget decisions based on incomplete data
With LeadSources

Complete attribution clarity

Every form submission comes with complete source tracking and customer journey insights.

  • Precise source tracking: Know exactly which channel, ad, device (and more) drove each lead
  • Optimized campaigns: Double down on high-converting channels, pause low performers
  • Full customer journeys: See every touchpoint that influenced the conversion decision
  • Data-driven growth: Scale winning campaigns with confidence and proven ROI
   

A powerful lead tracking software

LeadDNA: Deep lead source tracking

Every lead that submits your form comes with a rich profile of 9 data points, giving your sales and marketing teams the granular data they need to make smarter decisions.

  • Channel & Source
  • UTM parameters
  • Entry Pages
  • Full Page Path
  • Device & OS
  • Browser data

Lead Profile #2847

Converted
Channel: Paid Search
Source: google
Campaign: lead-gen-q4-2024
Term: lead tracking software
Content: ad-variant-b
Page Path: /landing/demo → /pricing → /signup
Device: Desktop
OS: macOS
Browser: Chrome 119
   
Day 1 Facebook Ad → Landing Page
Day 3 Google Search → Pricing Page
Day 7 Email Click → Demo Request
Day 10 Direct Visit → Conversion
   

LeadPath: Full-funnel customer journey

Record the complete path each lead takes across multiple sessions before conversion. From first ad click to final form submission, see every touchpoint that influenced their decision.

  • Complete visibility into customer behavior
  • Understand intent and marketing impact
  • Optimize campaigns based on actual journey

A lead tracking software that integrates with your tech stack

Connect LeadSources to your form builder in seconds with our native API connections.

WPForms

Native API

Typeform

Native API

Jotform

Native API

Gravity Forms

Native API

Cognito Forms

Native API

Ninja Forms

Native API

Webflow

Native API
   

See all integrations

Built for data-driven teams

Trusted by marketers, agencies, and founders who rely on accurate lead tracking to understand the channels and events that impact revenue.

Marketers

Prove ROI of campaigns across the entire customer journey and optimise every stage of the conversion path.

Marketing Agencies

Provide clients with transparent reporting that shows the full impact of every marketing touchpoint and conversion path.

Founders

Make smarter budget decisions by understanding which channels contribute to your growth.

   

Set up in 2 minutes

Connect LeadSources to your Typeform with our simple 3-step process. No technical skills required.

Processing
1

Sign Up Free

Create your LeadSources account (we offer a 14-day free trial).

30 seconds
Connecting
2

Connect Typeform

One-click connection through our native Typeform integration.

1 minute
Active
3

Start Tracking

Watch lead attribution data flow into your dashboard automatically.

Instant
   

Frequently asked questions

What is lead tracking?

Lead tracking refers to the process of capturing, attributing and analysing where each lead came from and what path they took before converting.

LeadSources tracks every touchpoint across a lead’s journey and provides the following attribution data for each lead you generate:

  • Channel
  • Source
  • UTM parameters: campaign, term, and content
  • Page path: all the pages visited during that first session
  • Device
  • OS
  • Browser

LeadSources tracks all of this data for each session the lead has with your website — from the moment they first click on your site until the form submission.

LeadSources is a server-side lead tracking software, meaning every lead is attributed to its source regardless of page redirections, ad blockers, or other JavaScript blockers.

This ensures robust lead tracking across all channels: PPC ads, AI tools, SEO, social (organic and paid), emailing, direct, etc.