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Track referral leads

You’re generating referral leads on your website but don’t know which lead came from which referral partner. With LeadSources, you can identify which lead came from your referral channel, and from which website, campaign, and placement it came from.

LeadSources
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Before LeadSources

The Attribution Black Box

Your current Google analytics setup leaves you guessing about which leada cames from referral.

  • Unknown lead sources: Google Analytics doesn't show which leads were generated from referral
  • Wasted marketing spend: Can't quantify the revenue generated by your referral traffic
  • Missing touchpoints: No visibility into the customer journey before conversion
  • Poor optimization: Making budget decisions based on incomplete data
With LeadSources

Complete Attribution Clarity

Every lead comes with complete source tracking and customer journey insights.

  • Precise source tracking: Know exactly which leads were generated by your referral partners
  • Optimized campaigns: Invest into your referral efforts according to its real ROI
  • Full customer journeys: See every touchpoint that influenced the conversion decision
  • Data-driven growth: Scale winning campaigns with confidence and proven ROI
   

Powerful lead tracking features

LeadDNA - Deep Lead Source Tracking

Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact referral partner, campaign, and placement that generated it.

  • Channel & Source
  • UTM parameters
  • Entry Pages
  • Full Page Path
  • Device & OS
  • Browser data

Lead Profile #2847

Converted
Channel: Paid Search
Source: google
Campaign: lead-gen-q4-2024
Term: lead tracking software
Content: ad-variant-b
Page Path: /landing/demo → /pricing → /signup
Device: Desktop
OS: macOS
Browser: Chrome 119
   
Day 1 Facebook Ad
Day 3 Google Search
Day 7 Email Click
Day 10 Direct Visit
   

LeadPath - Full-Funnel Customer Journey

Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.

  • Complete visibility into customer behavior
  • Understand intent and marketing impact
  • Optimize campaigns based on actual journey

Set Up in 2 Minutes

Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.

Processing
1

Sign Up for Free

Create your LeadSources account with just your email.

30 seconds
Connecting
2

Connect Your Form

One-click connection with your form using our native integrations.

1 minute
Active
3

Start Tracking

Watch lead attribution data flow into your dashboard automatically.

Instant
   

Compatible with your form builder

LeadSources tracks your referral leads for the following form builders

Frequently asked questions

Why can’t I see the leads generated by my referral traffic?

Google Analytics only reports aggregate referral lead counts. It does not provide data linking individual leads to the exact referral website, campaign, and placement that generated them.

LeadSources captures detailed source data for each session a lead had with your website, including channel, source, UTM parameters, device, OS, browser and full page path.

When a form is submitted, that data is attached to the lead so you know exactly where it came from.

With lead-level data, you can:

  1. Know exactly which leads came from your referral partners
  2. Calculate the ROI of each referral partner, campaign, and placement 
  3. Scale the referral partners that perform, based on real data
  4. Understand the full customer journey (all touchpoints before form submission)

Start tracking your referral leads today

Try LeadSources for 14 days for free

Try it for free