You generated a lead in WPForms and want to know from which Google Ads campaign, keyword, ad it came from.
Google Ads provides lead counts report by campaign, ad, or keyword but doesn’t provides this data at the lead level (leaving you blind when your sales team closes a lead and is asking where it came from).
In this article, I will show you how to track Google Ads data for each lead you generate in WPForms.
By connecting LeadSources with WPForms, you track a a comprehensive report of Google Ads data for each lead submitted.
LeadSources also track additional data to provide a full lead source report for each lead.
Now, imagine a user clicks on your Google Ads but leaves your site without filling out your WPForms.
Four months later, this user returns to your site from an organic search on Google, and submits your WPForms.
LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.
Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.
That Google Ads campaign that seemed ineffective because it didn’t generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.
Sign up to LeadSources (we offer a 14-day free trial).
Enter the URL of the website you want to track.
Copy and paste your LeadSources tracking code into the <head> section of your website.
Enter your WPForms API credentials to connect your account.
Then, select the form you want to track.
LeadSources will start tracking the source and journey of every lead you generate on WPForms.
Start your free trial today and track the full source of every lead throughout their journey.
